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How AI Is Changing the Marketing Playbook with Kipp Bodnar
Welcome to the What's Next! Podcast with Tiffani Bova.
My guest this week is Kipp Bodnar, CMO of HubSpot, where he spent more than 15 years helping scale the company from startup to a global customer platform. He is also the host of Marketing Against The Grain. He also released a new book with Kieran Flanagan, Loop: Outlearn. Outmarket. Outgrow. where the authors explore how AI is changing the ways customers discover, evaluate, and ultimately choose.
THIS EPISODE IS PERFECT FOR…marketers, CMOs, and business leaders looking to rethink their growth strategy and adapt to AI.
TODAY'S MAIN…
The skinny
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