Latest / Success Story with Scott Clary / Charlie Rocket - Grammy Winner & Nike Athlete | Why Winners Think Differently

Transcript

Charlie Rocket - Grammy Winner & Nike Athlete | Why Winners Think Differently · Success Story with Scott Clary

• 0:00
  Who is Charlie? There's a fictional character out there that lived the most interesting life
• 0:04
  ever lived on a movie screen. When I saw that movie, I said I want that life. I'm 37 years old.
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  I've almost lived the same exact life. What if getting fired was the best thing that ever happened
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  to you. Charlie built his voice around the moment's most people hide rejection, doubt, uncertainty,
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  and the pressure to prove yourself when everything feels against you. If we just made a list of
• 0:25
  every bad thing that happened, we would have proof that bad things aren't really that bad. We just
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  label them as bad. A situation is a situation. How quickly we label it as good determines our happiness.
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  I'm expecting blessings. I'm a delusional optimist because it's a fun way of living.
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  He doesn't glorify success. He breaks it down through raw conversations and sharp thought
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  provoking takes. Charlie challenges how we think about failure, ambition, and what it really takes to
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  win. Everything is good when you're counting the wins. Everything is possible when you feel like
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  you're winning. Brain is an amazing tool but only if it's working for the heart. The brain
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  going rogue and trying to think of everything that can go wrong trying to be smart. Start your
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  winner's streak today. Stop looking at the losses. The losses are there. The wins are there also.
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  You have one of the most interesting stories because there's so many different seasons to your
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  life. So the hook will be who is Charlie. There's a fictional character out there that lived the most
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  interesting life ever lived on a movie screen and everything he did whether it was like be a football
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  player or a ping pong player or run across America or a businessman. He was the best in the world
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  at it and everybody always like overlooked him but he lived the most interesting life ever lived.
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  And when I saw that movie, I said I want that life but I want to be the non fictional version of
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  it. And so I'm 37 years old and in my 37 years I've almost lived the same exact life as Forrest
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  Gump and I take a lot of pride and if I want to do something else, I'm just going to leave what
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  I'm doing. Like remember when Forrest Gump was running across America and he just stopped and
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  they even asked him like why he was running. They wanted like some like amazing reason. He was
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  just like I like running and then he wanted to have a shrimp company like a billion dollar coming.
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  He wanted to play ping pong. He just fell in love with each thing he did. He became the best in
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  the world at it. And I wanted to live a life like that. So instead of having like one chapter of
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  my book be you know a thousand pages long. My chapters are about 20 pages long and then there's
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  another chapter that's going to start and I'm going to start another chapter after that and I just
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  try to be the best in the world at each thing I do. Whether it's you know being a music manager
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  or an Iron Man or a keynote speaker or a philanthropist or only a coconut water company or
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  biking across America and becoming a Nike athlete doesn't matter like I just want to
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  live the most interesting life ever lived. Okay so you've been fired more times the most people
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  have jobs. You can go set air for it. You've had foods spit on when you were hungry and starving.
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  You went for managing two chains. You lost over 130 pounds. It became a Nike athlete.
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  But everything that's happened because when people look at you if I just read them all the good
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  things and all the things you've been successful at the bit oh that's a highlight reel. But I think
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  now even knowing you for a few minutes I actually think you place more value in the times in your
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  life when things didn't go so well. I think that those things are probably the and it's always how
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  you look at the negative that eventually leads to the positive. And something that you do exceptionally
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  well is you just default to glass half full all the time. And I guess the question is where does that
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  mindset personality delusion where does it come from? My mindset does not go automatically to glass half full.
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  When something bad happens I'm very emotional. I go pretty dark. I get frustrated. Punch a pillow.
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  I punch a steering wheel. I get mad. I think of the worst. And then something happens where I say
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  this is not fun. And I have one actual goal in life. I want to have fun. And negative, bad, frustrated,
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  angry, that's not fun. And so I'm able to get out of that quickly. And so my advice would be to
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  anybody. It's all right to be human. Like throw the temper tantrum. Get frustrated. I do it.
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  But then I want to have fun. So I find a gift in it. I'll go to the darkest moment. I'll just
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  go like brain tumor. Okay. Get diagnosed with brain tumor. Like this is dark. It's been a
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  scared. I get everything you can imagine. Cry fearful. Call my mom to her. Come out to California
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  because I don't even know if I'm going to live. I'm not even telling her. I'm just like I just
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  need to spend time with my mom. I'm scared. But then something happens. Close my eyes. And I saw
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  this like movie screen of my life. And I saw my life as a movie. And I was trying to determine if
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  it's a good movie or a bad movie. And I was like, here's a kid. He burys a dream. He does something
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  realistic. Like start a business instead of chasing his dream. He goes to make a ton of money.
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  And then he dies. Good movie, bad movie, bad movie. Most most people's lives though. Yeah. No,
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  yeah. Absolutely. That's like to me, rotten tomato score, 18, like bad. And so I said, what would
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  be a good movie? Good movie would be, okay, let's let's walk through this. This is like
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  framework for anybody watching a little life hack. Write a script of the good movie. And then
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  let's go try to live that. All right. Close my eyes. I see a movie screen. And I'm playing out
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  my life. There was a kid. Good kid had a dream. Wasn't realistic to be an athlete. He was short
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  fat. He buried the dream. He goes on to do something realistic. Like, okay, you could be a good
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  businessman. So he starts a business becomes very successful. And at the height of his career,
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  he gets diagnosed with a brain tumor. Okay. What would make this a good story? What if he did like
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  a big like reversal? And he went back to his childhood dream. And then he like chased his dream
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  of being an athlete. Okay. That would be a good story. Okay. Let's let's add to that. Okay. He's
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  an athlete. Okay. He doesn't iron man. Okay. He reverses his brain tumor. Okay. Stories getting
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  better. Oh, he becomes a Nike athlete. Like his favorite company. He's in a commercial with
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  LeBron James and Serena Williams. Yeah. Okay. Now this movie is getting freaking good. Okay. He's
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  in a commercial with LeBron James and Serena Williams. And he's on TV as an athlete. And he's on
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  the cover of like fitness magazines. Like, yeah, he left his business. He gave it all away. And he
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  went to chase his dream. Okay. This is a good movie. And then all his dreams come true. And then he
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  dedicates his life to making kids with cancers. Dreams come true. And he sells all of his houses.
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  He moves into a bus. And he helps kids with cancer. Okay. The movie is freaking good. That's the movie.
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  Thank you for the brain tumor for making the movie good. Because the movie would suck if he didn't
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  have a brain tumor. So now I'm grateful for it because it gave me a path to have the most
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  interesting best inspirational life. If I'm gonna live a life might as well live the most
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  interesting life. This isn't my practice life. This is my only one. So thank you to the brain tumor.
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  I get to have a good movie. The second I get there. That's a lot different place than being
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  scared, frustrated. That's not fun. What I just did was fun. And that's my goal. Let's have fun.
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  What made you able to think like that? Because I don't think I'm gonna make a gross generalization.
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  I hope it's not unfair. I don't think that most people think that way.
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  God forbid somebody has an event like this happen in their life. Maybe then that's what gives them
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  the courage. But the majority of people hopefully will never have to think or have to deal with that.
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  But how do you think like that? How do you think that without this rock bottom moment?
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  I love getting into people's minds because like you put two people in the exact same situation and
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  like one depressed, fearful, scared life is over. The other person, you're the other person.
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  And I don't want to come off as like a unicorn of any sorts. I think I have had practice
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  of a lot of bad things happening. And if all of us were to write down a list of each and every bad
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  thing that's happened to you. And you can see proof. And you probably got proof that it was good.
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  That girlfriend that might have cheated on you. Or that boyfriend that might have cheated on you.
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  You know what? Thank God. Because we needed to get away from them. Imagine being married to that
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  person. Like no, like my life is better without you. You know what I'm saying? And it's like,
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  oh, the job that fired me. Like I started making more money afterwards. Like thank you for the
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  firing. Or man, what's other bad things that happen? Like, I mean, if we just made a list of
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  every bad thing that happened, we would have proof that bad things aren't really that bad.
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  We just label them as bad. A situation is a situation. How quickly we label it as good?
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  Determines are happiness. You will see some person take a bad situation and it will replay in their
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  mind for life. Is that fun or not fun? Not fun. So you're making a choice to not have fun. I'm
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  making a choice to have fun. The second I find the good is the second I start having fun. And the
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  second I start having fun is the second I smile. And then the second I smile is the second
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  people want to be around me and I attract blessings. I want to detract people from blessing me.
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  I will be sad and angry. I want to attract. So fun. I want to have fun. Let me find the good
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  and a bad because I have proof that every bad thing that's happened in my life has turned into a
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  blessing. And then more blessings just follow after that. And that's a really fun way of
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  living life. You speak a lot about being realistic and maybe not being realistic. But I'll tell you
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  something. So when you said what you just said about like keeping track of all the things
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  happening in your life. So I've actually said something similar but different. And I'll explain
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  why I think this idea is so important. But I love the way that you look at tracking stuff and
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  realizing that the bad isn't always as bad as you think it is in hindsight. I've always said
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  that people play it too safe and are too realistic because they can only remember the bad. And if
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  they keep track of all the shit that happens in their life, they'll actually realize that a lot more
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  good happens than bad. Like when they take more risk, it works out more often than not. And they win
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  every single day. And I think that if more people, I think that we are biologically wired to remember
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  the bad. That's why news companies work the way they do. That's what they do. But like if we like
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  I've told people before like, look at if you want to take a career move, if you want to date
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  somebody and you think that person's out of your league or you're scared to make a, you know,
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  you're scared to send a DM or like say, hi, if you want to, if you want to lose weight, but you're
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  like, oh my god, I'm, I'm so, so, so far gone. And all these people at the gym are so good looking
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  and so in shape. And you're like, I can't do that. I can't build a business. I can't be an entrepreneur.
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  That's not for me. That's for someone else. I want to be realistic. Look at all the times you've
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  won in your life. Why would this, why would this not work out? Statistically, why would this not
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  work out every single day? I mean, this is very much your thing too where every single thing that
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  happens is a win. But look at how many times you've been successful at risks in your life.
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  It's almost guaranteed. And it's almost guaranteed it's going to work out. This is why I'm a big
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  fan of like setting long term objectives. Because if you want to have a happy marriage, you want to
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  build a successful business. If you want to lose weight and achieve whatever, you know, look or
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  if you just want to be healthier, if you just do it for an unreasonable amount of time, you'll find a
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  way to be successful at it. That's really it. It's almost impossible to not be. Anyway, so this is why
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  I love the way you talk about realistic because realistic I think is fake. Yeah. Realistic is a
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  perception of what our limitations are. Yeah. But it's actually wrong. It's completely incorrect.
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  What made you hate being realistic so much? What was the thing in your life that made like,
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  okay, so sit, you have this brain tumor. And this list of shit that you want to accomplish at this
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  point, you are, I think, over 300 pounds. Yeah. Correct. And you're telling people you're going to be
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  working with Nike. You're going to be in a commercial with LeBron James and Serena Williams. And
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  like, is this the same? This is the thing that made you not realistic. This is the thing you made
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  realize that realistic is just a scam. I don't know how else to say it. Is this water bottle real?
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  I'd say yeah. Okay. Why is it real? Because I can touch it. No, I can't touch it. I can see it.
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  You can see it. I can see it. So once you see it, you, I believe it's real.
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  Close your eyes. If you wanted to imagine something, can you see it? You can see it.
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  100%. You don't need your eyes open to see. The second I close my eyes, whether I'm
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  Charlie Rocket or I'm Walt Disney or I'm Elon Musk or I'm Thomas Edison. Once I can see it,
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  I believe it's real. And that's not unique to me. That's unique to the greatest
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  people in history. So this isn't rare because there's somebody who saw a business idea.
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  Once they see it, it's already done. Time hasn't called up yet. I saw a commercial with LeBron James
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  and Serena Williams in my mind with me in it. And if I speak it out loud to my friends, they think
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  it's a little crazy. That's okay. I saw it. And there's a reason why when I jumped into this,
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  I would say like, I took a leap of faith. That's really crazy. Leaving a $15 million
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  year business to chase a dream that nobody else could see. And I always like living this mentality
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  of just like, thank me later. It's all good. And being a delusional optimist,
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  I believe everything's actually going to be easy versus hard. There's a few things I disagree
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  with with like popular culture, especially in the motivation space. I really dislike
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  when an educator or a motivator tells people, it's going to be hard. You're going to have to grind.
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  You're going to have to, I don't like that. I don't want anything in my life to be hard.
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  I don't want to go to calculus three class. That's hard. When I go into a dream,
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  I actually do the opposite. I don't say it's going to be hard. I say it's going to be easy.
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  What? What do you mean it's going to be easy? Nobody says anything's going to be easy.
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  This life, this universe is like a restaurant. If I order something off the menu,
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  I'm going to get it. If I order hard, what do they call the smart people? They say confirmation bias.
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  That's what a smart person would say. Confirmation bias. You are going to spend your life confirming
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  what you believe. I believe this thing I'm going to do is hard. I'm the opposite. I'm writing a book.
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  We just had a conversation. You said every person you've talked to says a book is hard. The hardest
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  thing they've ever done. Running a $900 million business might be easier than writing a book.
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  I'll say here thinking like, I think it's going to be easy. Why? Well, I'm going to go on a bunch
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  of podcasts and I'm going to practice telling my stories and I'm going to see which ones resonate
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  the most with people. When I edit all the little clips, I see the ones that have the most amount
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  of views. I know which stories people really like and then I'll build it out and then when I go
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  and do my research, I'm like, wow, like the guy who wrote the alchemist wrote it in six days,
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  like it might not be that hard. Oh, the guy who wrote Forrest Gump wrote the book in six weeks.
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  What if it's not hard? Is that true? It's swear to God. It's swear to God. What if it's not hard?
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  What if it is easy? What if I'm in a flow state? What if this is meant for me? What if I'm going to
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  sit down till the best stories in the freaking world and let it just flow and then I find an editor
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  because I was talking on a podcast and then editor reaches out to me. It's like, Charlie, I'm so
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  inspired from you. I want to edit your book and I'm like, holy shit, you believe in my vision? Wow,
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  I just went on a podcast and then editor reached out. Now I got to editor and then it's like, oh,
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  but I can go down a path of thinking it's hard. Oh, I don't know how to write a book. I've never
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  written a book. Maybe I need a publisher. Oh, like some publishers have turned me down before.
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  Like if my brain goes into this is hard, I'm going to actually start looking for ways it's hard,
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  but I'm looking for ways it's easy. So I found two authors who wrote two of the greatest books of
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  all time that wrote one in six days and one in six weeks. Okay, maybe this is easy. But guess what
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  me thinking is going to be easy is actually going to do. Now this is the secret on how I've achieved
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  every dream in my life. If I say this big bold scary dream of mine is going to be easy,
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  I'm actually going to show up. That's the hack. That's the secret. That's the
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  and I am delusional enough to believe each and every day.
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  You know what another thing is? I got another thing I have a problem with. It's very popular culture,
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  especially on the internet for somebody to say this quote that I highly disagree with.
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  Nobody's coming to save you. Why would you save that? What? I think every day somebody's coming
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  to save me, but I'm smart enough to know why they're going to come and save me. Let's say your
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  car broke down on the side of the road. You're just waving, trying to get people to pull
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  pull over and they're just driving right past you because you're just waving. You're asking for
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  a handout. Please help me help me help me. You know what would happen if you just got out of your
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  car and started pushing that bad boy. Do you know how many people would be inspired and they
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  would pull over and then two people are pushing the car with you and then more people are inspired
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  and they're like, I'm going to be a part of this movement. These guys are pushing a car down the
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  side of the highway. I want to be like that. I want to be like those guys. I'm joining the movement
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  and now you got five people pushing the car and then more pulling over and you got more people
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  than you need. I expect in my life somebody's coming to save me, but I'm not waving my hands
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  and coming to save me. I'm pushing the car and I know people are coming to save me. So the words
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  will never come out of my mouth. Nobody's coming to save me. No, I'm expecting blessings. I'm a
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  delusional optimist. I am expecting a blessing to fall out of the fricking sky every day I wake up.
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  But why? Because it's a fun way of living. It's just more fun. This is everything. I don't know how
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  to articulate it in a sophisticated way. It is just fun to wake up and dream delusely like there
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  is magic and fairy dust in the fricking air today. It's just more fun than being negative and
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  realistic. And I just want to have fun. I think that when people default to the negative,
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  all these opportunities still come their way, but they just don't see them.
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  There's two things that are very addictive. One is like a, let's call it like a, okay, you're driving
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  down the street, okay? You're on the PC eight. It's beautiful, right? And on the right side of the
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  street is a, is a house that's on fire. And on the left side of the street is a beautiful sunset.
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  Which one are you looking at? That's on fire. It's gonna look right? It's gonna be like, you
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  want to look at the sunset, but you're like, oh my god, this is a fucking mess. What's going on?
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  No, human nature. We are designed. It is, it takes the most insane willpower ever not to look at
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  the house on fire and wonder like what's going on over there? There's ambulances and firemen and
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  you're wondering if everybody's okay. You wonder how real this is? Even when there's an accident
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  on the highway and the cars aren't blocking traffic, there will still be traffic because people
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  are slowing down to look. That's human nature. So that is the same exact thing that goes on in
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  our lives. There is something so beautiful and we can all agree hands down sitting there watching
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  a sunset is one of the most therapeutic, most enjoyable things in life. But one of the most
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  addicting things is looking at the bad. And if there was somebody who was strong enough to actually
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  look at the sunset, that person is transcended and I actually have a hack in life on how I look at
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  the sunset and withstand the willpower to get addicted to the negative because there's always good
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  happening, guaranteed and there's always bad. What are we looking at? My brain can only think
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  about one thing at a time. Right now, if I were to tell you, beige hat, boom, your brain is
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  thinking about beige hat. Like I just controlled your mind. You did not think about a pink elephant.
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  Oh, now you're thinking about a pink elephant. You can only think about one thing out of time.
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  So if there is a lot of bad going on in my life and there's a lot of good going on in my life,
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  I have a hack. It's called I'm on a winning streak. It's a game I play and I started every morning.
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  I get my cup of coffee and I start my winning streak and I'm trying to see how far I can go,
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  but I start adding up the wins. Now, here we go. Cup of coffee. This is about to make me feel good.
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  You know, like, okay, my day started. I'm on a winning streak, right? That was a lot of happiness
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  for three bucks. That's a win. Some people need to spend like $10,000 on a vacation to be happy.
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  Like this cup of happiness, winning streak. Then I caught the green light, winning streak.
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  But I'm right in there with my girlfriend and we caught the red light.
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  It's also a winning streak because I tell my girlfriend, I just got more time with you,
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  winning streak. And then go to the grocery store. There's a good parking spot, winning streak.
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  There's not a good parking spot. Get more steps and winning streak. Now I'm at like seven wins.
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  Okay, now I'm addicted to counting more wins. So now my reticular activating system is trained
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  to find good things even in bad situations. If I got in a car wreck, well, there was a person who got
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  in a car wreck before September 11th. They were headed into the World Trade Center. Okay,
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  this is a good thing. Maybe it's protecting me from something else. There's two frequencies.
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  There's paranoia and there's pro-noia. The universe is conspiring against me as paranoia.
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  Pro-noia is the universe is conspiring for me. Everything is happening for me when you're on a
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  winning streak. I didn't get the good parking spot. I'm on a winning streak. I'm getting more steps in.
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  Like everything is good when you're counting the wins. And then you get so addicted to being on a
• 26:52
  winning streak, then all the blessings start flowing your way. You become magnetic. Now all these
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  opportunities are flowing your way. You talk different. You feel different. You feel like a winner.
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  Now you've got all this momentum in life. Now your decision making is different. Now your wife
• 27:07
  loves you differently. Everybody is just loving a winner. People don't like a loser. We don't even
• 27:14
  like ourselves as losers. And yet looking at that house as burning is so addictive. And if we look
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  at all the things that are burning in our lives, we are going to have proof that we are losing.
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  But if we just look at all the wins, we will have proof that we are winners. And everything is
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  possible when you feel like you're winning. Toronto. Let's say y'all are on a 22 game winning streak.
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  Bhutis are doing good now. You see what I'm saying? Let's say y'all won 22 games in a row.
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  What are you thinking about? The next game we're going to win. You have to. Yeah, why not?
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  You have proof. Y'all can keep winning. You're at 22. Now you can only think about 23.
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  23 when you're at 23. Now you're thinking about 24. We got to find 24. So when you're at your 23rd win for the day,
• 28:13
  you're like, okay, I'm looking for the next one. The wins were always there. We just have to look at them
• 28:19
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• 31:09
  You've had a lot of crazy shit and come true for you. Yes, sir.
• 31:13
  What is the craziest thing that has ever happened? I know a couple of your stories. I guess
• 31:18
  pick one. I walk away from a $15 million year business and I told everybody in my life,
• 31:24
  my mom, my business partners, my artist. I managed at the time. I managed two chains,
• 31:28
  Travis Porter, young Doff. And I told him, I'm going to leave everything.
• 31:36
  And they said, what are you going to do? I'm going to be an Ikea athlete. And at the time,
• 31:42
  I'm 300 pounds. So everybody respected my decision. I don't know if they understood my vision,
• 31:49
  but they respected it that I was sick with a brain tumor and I wanted to accomplish a dream.
• 31:57
  And so I wanted to make a fan-made Nike commercial. Because when I close my eyes, I see that I'm
• 32:07
  going to be a Nike athlete. I know it's done, but I have to find a way to get Nike's attention.
• 32:13
  Because if I emailed them, it's not going to do anything. That's too realistic. I need to do
• 32:18
  something unrealistic because I actually believed it was going to be easy. I told everybody what was
• 32:25
  going to happen. I told people, I said, look, I'm going to make a fan-made Nike commercial.
• 32:31
  Nike is going to see it. Nike is going to sign me. And I'm going to be in a commercial with
• 32:36
  LeBron James and Serena Williams. You can imagine people's opinions internally. But I would actually
• 32:46
  write it in my notebook every day as well. So I needed to find a videographer that I could
• 32:53
  afford that can make a Nike commercial. This is not a cheap videographer. No, like I'm actually
• 33:00
  trying to make an actual Nike commercial, which on the low end would be like a couple hundred grand
• 33:05
  to make what I'm trying to make. Because I need to have like the Han Zimmer type strings. I need it
• 33:10
  to look a certain way. I need to produce a certain way. I needed to be absolutely genius
• 33:16
  filmmaking in order to get Nike's attention. So I'm telling filmmakers what I'm looking for.
• 33:21
  And they say, Charlie, like, what's your budget? And I'm like a few grand. Like, you know, like,
• 33:25
  it's like I'm posting on Instagram to my like 10,000 followers. Like I'm not spending $200,000.
• 33:30
  Like I'm not that rich. And they're like, Charlie, you need to be realistic.
• 33:35
  You say you want this, but you're only willing to pay this. I said, don't tell me to be realistic.
• 33:43
  I know there's somebody out here that can do this. They're like, Charlie, people who make film
• 33:47
  don't make Han Zimmer type music. There's two different people. And the person who shoots
• 33:52
  doesn't edit. The person who does the lighting doesn't do the scoring. And the person who color grades
• 33:58
  doesn't shoot. And the person who owns the equipment doesn't do any of that stuff.
• 34:02
  You need like a 15 person team to pull this off. And it's going to be a multi day shoot. And it's
• 34:07
  going to take weeks and weeks and weeks post at it. I got told to be realistic about four times
• 34:14
  by four different people. And I got pissed off because I'm at Grasias Majora's restaurant on
• 34:20
  Melrose. It's a nice vegan restaurant. And I took this TV producer out to dinner and into to my
• 34:29
  face. He said, Charlie, you need to be realistic. I pulled my friend out of the restaurant. And I
• 34:37
  talked to him outside. I said, nothing I've done my entire life has ever been realistic.
• 34:45
  Why do people keep telling me to be realistic? I know that this is going to happen. I'm going to
• 34:53
  find my videographer who's going to do this. And I'm going to find him tomorrow to where I'm like
• 34:59
  using my frustration. And I'm actually pretty toxic. But in the most non toxic way, because I'm
• 35:09
  actually speaking something that's going to happen. It's actually like my funneling anger funneling
• 35:15
  anger in a way that I'm speaking exactly what's going it's almost motivating me to say this is
• 35:22
  what's going to happen. So I'm almost becoming more confident through my anger. So I'm actually
• 35:27
  grateful for each person who's like telling me to be realistic. Next morning, I wake up. I'm in
• 35:34
  Santa Monica, California. I'm on my couch and I'm writing in my quantum possibilities notebook
• 35:39
  delusually. Today is the day. I found my videographer slash editor. It's done. Estimation market. It's
• 35:47
  easy. Exclamation mark. My roommate walks in the front door. And behind him is a videographer with
• 35:57
  this huge like movie setup camera rig with all this stuff hanging off of it. And I asked my roommate,
• 36:04
  why do you have a cameraman behind you? He's not in the entertainment industry. He's a business
• 36:09
  development for like a goji berry company. Why is there a videographer behind you? He said my friend
• 36:15
  Manny called me and wanted to shoot something for his Airbnb business. So he sent this guy over.
• 36:21
  And I'm thinking to myself, this is my magical moment. This is it. I just wrote in my notebook. I knew
• 36:27
  it was going to happen. And here's this guy who walks in the front door. So I look at him. And then like
• 36:33
  he was kind of gothic looking. So like my excitement dropped a little bit. He was wearing like all
• 36:39
  black. He looked like he was in Fallout Boy or something. And I said, do you do videos?
• 36:46
  He said, yeah, I do videos, but nobody ever pays me. He was like a dark cloud. I was like,
• 36:50
  oh, there goes my magical moment. I was like, what do you mean nobody ever pays you? He's like,
• 36:54
  I'm only doing this shoot because like there was a Lamborghini at the other one. And I wanted to
• 36:58
  just have that a part of my portfolio. I'm like, this guy sounds like a dark cloud. Okay. I was like,
• 37:05
  can I see some of your work? I've lost hope at this point. He said, yeah, I haven't updated my website
• 37:10
  in like seven years. I'm like, oh, God. I was like, I wish your website opened up the little thing.
• 37:15
  And I'm just like, there's a little short film on there. And I clicked on it. And I'm looking at it.
• 37:24
  You shot this? Yeah, I shot it. I said, who owned all the equipment?
• 37:29
  Well, like I'm kind of like a hoarder. So anytime I make money, like I just like, you know,
• 37:33
  buy stuff. I have lighting and I have belly cams. I have a steady camera. I have sound equipment.
• 37:40
  I have this. I have anamorphic lenses. I have that. I'm like, hold on. All this equipment you owned.
• 37:47
  Yeah. I said, who did the scoring? Because a film is only about the music. There's a reason why
• 37:54
  films pay Hans Zimmer $10 million to play the music. Like interstellar. It's all about the music.
• 38:01
  That's what makes a film a film. I said, who did the music on this?
• 38:07
  Well, I used to be in a rock band. And we were on the work tour. And we had a record deal.
• 38:14
  But the record label dropped us. I said, hold on, hold on, hold on. You made all the music.
• 38:20
  Yeah. You made all the music. Yeah. I said, who did the, who did the scoring?
• 38:27
  He said, I did everything. I said, who makes a master the audio? I have a studio in my bedroom.
• 38:32
  I said, who did the color grading? Well, I told myself to venture. I said, you did everything.
• 38:37
  I'm thinking back to my conversation the night before. He told me to be realistic. And the
• 38:44
  the guy he walked in my front door, I told him, I said, look at my notebook. I said, I was going to
• 38:50
  find you today. He said, what do you mean, find me today? I said, listen, you and I, we're going to
• 38:55
  make a fan made Nike commercial. Nike's going to see it. And Nike's going to sign me.
• 38:59
  And I'm going to commercial with LeBron James and Serena Williams. He said, dude, you're crazy.
• 39:03
  I said, I know. But it's my dream. I said, how much would it cost to make a commercial?
• 39:09
  We sat down. We started storyboarding and he said $660. We made a fan made Nike commercial.
• 39:18
  I uploaded it to my Instagram. Three days later, my phone rings.
• 39:26
  Call our ID says Beaverton or again.
• 39:32
  Nike flies me to campus. Everybody who thought I was crazy starting to believe a little bit.
• 39:39
  They walked me into a conference room with 30 of the biggest executives.
• 39:43
  And the executives sat me down and they said, we're changing the direction of our company because
• 39:49
  of this film you made. What happened after that was pure magic. Nike created what became the biggest
• 40:02
  Nike commercial ball time. Commercial was the Colin Kaepernick commercial is named after me.
• 40:08
  It's called Dream Crazy. I made it second family. Nike commercial called Dream Crazy and they named
• 40:12
  that commercial after my commercial. And I was in a commercial with LeBron James, Serena Williams.
• 40:18
  It was a Super Bowl commercial. Stock price went up $8 billion. I was on the cover of Runners World
• 40:23
  magazine and I got to live the 3D version of what I saw when I closed my eyes. And if that's not
• 40:32
  magic, I don't know what is. But you know how that internet motivator said nobody's coming to save
• 40:38
  you. They're goddamn wrong. There was a lot of people that came to save me. I had a dream. I was
• 40:42
  just crazy enough to chase it. And the universe conspired to make my dream come true because I woke
• 40:48
  up every day and I actually was crazy enough to believe that my dream was real. Dreams are real.
• 40:57
  It's not our imagination. We see it for a reason. We didn't choose our dreams. Our dreams were
• 41:03
  already in us. I did not choose this. I closed my eyes and I saw something. It was already done.
• 41:09
  Time wasn't caught up yet. I just had to be crazy enough to go do it. No matter what anybody
• 41:14
  said, no matter if anybody told me I need to be realistic. I did not ever know if it would ever
• 41:19
  work. But I was just crazy enough. I was delusional enough to believe it was mine the entire time.
• 41:28
  Whenever you ask for something from the universe, there's going to be a gap between when you ask for
• 41:36
  it and when you receive it. I think that's where a lot of people fail and a lot of people give up.
• 41:42
  It's that gap. It's the gap. I want to have this commercial and I'm going to believe in it.
• 41:50
  I'm going to write about it. I'm also going to live the things that are going to get me it
• 41:55
  until I get it. It's the entrepreneur that wants to start a company and they want it and then
• 42:02
  they believe in it for 10 years and then they receive the successful company. What's your advice
• 42:09
  for somebody to keep on going on in that gap? I actually have a life hack on how to close the gap.
• 42:16
  Am I too pessimistic when I say you just got to stick in the game for it? That's my thought. I've
• 42:20
  always said that you just got to stay in the game long enough for it to come true. Well that's true.
• 42:25
  OnePlus 1 equals 2 is math. OnePlus 1 equals 1000 is math too. Both are right. There are people who
• 42:35
  receive miracles and there are people who receive math. OnePlus 1 equals 2. I do both. Remember I'm
• 42:44
  going to push the car and everybody's going to come help? Both are necessary. I don't sit on
• 42:49
  account to manifest and think like something's going to fall out of the sky without me doing some
• 42:54
  work too. But I do have a life hack on how to speed up blessings and this isn't some like
• 43:03
  manifestation. I believe bigger is easier. I believe bigger is easier. I believe doing a cannon ball
• 43:22
  will bring back the wave of energy that I need. For example, there's a pool. I need I need
• 43:35
  blessings to come to me, right? I need blessings to come to me. That is the goal. Like if you run a
• 43:40
  business, you need blessings to come to you, right? That's the goal. Blessings come to me. I need to
• 43:47
  do something to send something out. And then I need blessings to come back to me, right? It might
• 43:52
  be an ad on Facebook. I'm going to send it out. And what do I want to come back? I'll customer
• 43:58
  money. It's the same thing with energy, a Facebook ad, a business, a marketing plan, or a dream.
• 44:06
  It's all the same thing. If there's a pool and I dipped my pinky toe in,
• 44:14
  it'll send the smallest little ripple out. Will it hit the other side of the pool and bounce back?
• 44:21
  Probably not. But if I were to cannonball, it'll send out a wave. And what comes back?
• 44:32
  Ripples, waves, everything. Yeah. It's coming back bigger is easier. It took the same amount of time
• 44:39
  to put my pinky toe in as it did to cannonball. I learned this in the music industry.
• 44:48
  I'm broke. I'm living in my mom's basement. And it is my job to make my artist dreams come true.
• 44:56
  I don't have any money. And it takes a lot of money to take a record to radio.
• 45:02
  Usually you want to you need a marketing budget of about $70,000 to get like a top 20 record in
• 45:08
  the country. I don't have that. So I need to make a cannonball. So I need to get to the radio
• 45:15
  stations. Okay. I need down. I need to send something out. And I need to receive the blessings.
• 45:26
  Okay. How do I get my song on radio? Maybe I'll email the radio DJs. Okay. So email,
• 45:34
  that's pinky toe. No, no, no, no, no. We don't need to email. I'm getting in my car. I'm going
• 45:41
  to a radio station. Actually, no, I need a bigger cannonball. I'm going to every radio station
• 45:47
  from Jackson, Mississippi to Washington, DC. Okay. That's big. I get in my car. I'm driving.
• 45:54
  My business partners call me. They said, Charlie, where are you? I said, I'm going to the radio
• 45:59
  stations. All of them. They said, do you know the radio stations? No. I'm going to go meet them.
• 46:06
  They're like, like, this isn't how it works. You don't just pull up to a radio station. They play
• 46:12
  but it's like my only option. I'm cannonballing. Emailing to me is too small. So I go to a radio station
• 46:22
  on the side of a highway in Macon, Georgia. And there's a program director in his office
• 46:29
  so I'm knocking on the door. You could see in the window, his office knocking on the door.
• 46:35
  And then I look over into the window and then I like knock on the window and I'm like, wave in
• 46:40
  it. I'm 20 year old kid. Talk to him and I was like, I got this group. He said, kid, that's not how it
• 46:46
  works. He said, y'all have a record deal? No. I was like, I know that y'all make money from
• 46:55
  advertisement. And y'all need the best songs. I show them a video of like my group performing
• 47:02
  an escalary. This is what the kids like. All the kids going crazy. Like thousands of kids screaming
• 47:07
  the sorts. I said, this is the future. This is the new hottest group in the world. He said,
• 47:12
  Charlie, it's just not how it works. He said, you got to, you got to get on the mix show first.
• 47:21
  Like, you don't just go into rotation. Like, it has to start with the mix show DJs. I said,
• 47:25
  mix show DJs. What do you mean? He said, well, we got like six mix show DJs. They like and play
• 47:30
  new or music. So I'm like, okay, I reach out to every mix show DJ and invite them out to hooters
• 47:37
  for lunch. And this is a making Georgia just one radio station. And I got all these hoodies printed
• 47:45
  up with their names on the back. And it says, salute the DJ on the front. And I show up and I
• 47:50
  give them a hoodie. I take them out the lunch. I show them our video and they loved it. They
• 47:55
  started playing the song. So then I drove to the next radio station in Columbus did the same thing.
• 48:01
  Then I drove to the next radio station in Montgomery. Same thing. Then I went to Jackson, Mississippi.
• 48:05
  Then I cut all the way across went to South Carolina, North Carolina. I hit every radio station
• 48:11
  from Jackson, Mississippi to Washington, DC as a cannonball. And guess what? I took three records.
• 48:19
  Top 10 in the nation without spending any marketing budget. I just spent my time cannonballing.
• 48:28
  I did not email. I did not try to go small. I said, what's the biggest thing I can physically do?
• 48:35
  And it sped up the blessings. We can speed things up by cannonballing. I truly believe bigger
• 48:44
  is easier. It takes the same amount of time to be mediocre as it does to be great.
• 48:50
  My life, this podcast has been built by cannonballs. Really? Yeah, by just taking audacious
• 48:57
  risks and just taking shots and just DMing people that were way out of, I say that an air quotes way
• 49:02
  out of my league. I had I had Guy Kawasaki. Yeah. In like the first 10 episodes or something like
• 49:10
  that, bro, I was shitting myself. How'd you do it? I just DMed them. I said, you want to be big.
• 49:17
  Yeah, but I've gone big for the past six years. I've gone big. It's easier. It's easier.
• 49:22
  You got more results. Yeah, there was a wave that bounced back a hundred. So Guy Kawasaki,
• 49:27
  and you never know what's going on inside. You can be strategic about cannonballs too.
• 49:31
  But when I reached out to him and I reached out to a whole bunch of other like big, big names
• 49:35
  and some of them said, yes, and it creates the flywheel. It gets things going. And it just so
• 49:40
  happened when Guy's been on my show twice now. And he came on the first time just because he was
• 49:47
  starting a podcast around the same time that I was starting a podcast. He's like, well, it makes
• 49:51
  sense. I just got to go on podcast. This kid just reshowed to me. Why not? Hubspot has been a sponsor
• 49:56
  of this show almost since the beginning, almost since the beginning, because when I started the
• 50:03
  show, they had just started a podcast network and they're sponsoring a whole bunch of podcasts.
• 50:07
  And I was like, well, you know, the show's doing well, but it's still early days. Let me fill out
• 50:12
  this Google type form on their website. It wasn't even like an official Hubspot
• 50:17
  form. It was a Google type form. And somebody got back to me like, we watch your show. We like it.
• 50:22
  We'll sponsor you. And I've spoken at inbound their biggest conference for now four years in a row.
• 50:28
  I think last like, it's like tens of thousands of people go to this thing. So it's just the whole,
• 50:33
  my whole life has changed by taking these audacious shots, these cannonballs. And
• 50:41
  I've never heard somebody describe it that way, but I just wish more people would take those shots
• 50:45
  because they're like people play small all the time. What's more fun? Cannonballing or like
• 50:50
  dipping your toe in cannonballing. Let's have fun. Let's have fun. You see how I keep going back
• 50:55
  to that? Yeah. I think all my little life hacks are these like piphany moments that just come from
• 51:01
  fun is better. It just sucks playing small. It really does. It's just it's so hard. It's so hard
• 51:09
  because it is the same energy for less output. Absolutely. Because it doesn't bounce back. Because
• 51:15
  if even like a very like real example just from my world is I could have emailed a hundred people
• 51:23
  that great people, but they don't have the audience or the notoriety like of Guy Kawasaki of one of
• 51:31
  Apple's first employees that speaks on stage like 360 days a year and has a great, great following.
• 51:38
  So it would have taken the same energy to reach out to them. It would have taken the same
• 51:41
  energy to record. And even if their stories were great, they wouldn't have brought the same
• 51:44
  amount of attention to my show. And that compounds over the past six years and tons and tons
• 51:50
  and tons of interviews. How would you have articulated the realistic way of me becoming a Nike athlete
• 52:00
  in a commercial with the Bronzans and Serena Williams in the biggest Nike commercial of all time
• 52:04
  if I did not cannonball? 300 pounds and never playing a professional sport. I would have said
• 52:09
  it's impossible. It's not even like there's a pathway to it in my mind for you from a realistic
• 52:15
  perspective. Because you just name people who were also in that commercial who got there by not
• 52:21
  just being professional athletes their entire life by being the point 0.01% of their peers.
• 52:30
  Being delusional might be the secrets of success. You have a lot of different frameworks that I love.
• 52:37
  And I love the way you think. And I wish more people would think the way that you think.
• 52:43
  But you do have a framework for
• 52:49
  architecting a dream for being delusionally optimistic and for actually not just
• 52:55
  thinking that but executing against it. And we've like touched on it and danced around it.
• 53:00
  But like if we were actually going to lay it out, the framework for building a dream for living
• 53:06
  beyond what you ever thought possible for being delusionally optimistic and then achieving success
• 53:12
  from that. What is the framework if we had to lay it out for someone? If I were to say a sentence,
• 53:18
  I want you to complete this sentence. Follow your dreams, follow your passion, follow your ambition,
• 53:26
  follow your heart, follow your brain. It feels weird, right? How weird was that?
• 53:33
  Follow your heart and follow your dreams of most people's first two answers.
• 53:38
  Follow your heart. It's an organ. Follow your dreams. We don't say follow your ideas.
• 53:45
  We don't say follow your knowledge. We don't say follow your brain. We don't say follow your kidney.
• 53:52
  We just named an organ in our body. And that organ is so closely tied to our dreams. Now,
• 54:04
  we have two employees here. Both are trying to be the boss. That can be a problem.
• 54:12
  Your heart is seeing something. It knows something. It wants something. Your brain,
• 54:20
  I'll break it down like this.
• 54:28
  Somebody thinks of a dream. Something they won't. They get really excited. Their heart starts
• 54:35
  exploding. They feel it. They're like, man, let's do that. I want to be rich. I want to be
• 54:44
  financially secure. There's all this magic. And they're like, I'm going to follow my dreams.
• 54:50
  And their brain really likes that. And for a short period of time, there's this massive dopamine
• 54:57
  rush where your heart and your brain are coherent. And then the brain kicks in.
• 55:11
  And it's just trying to do its job. Brains like, okay, it's time to chase our dream.
• 55:18
  This is where I come in. Let's think of everything that can go wrong. Okay, we have to be smart
• 55:25
  about this. Scott. Okay, what if this doesn't work? Or what if this goes wrong? What if
• 55:37
  what if this fails? Okay, what if it's going to be hard and we need to solve for this and this
• 55:43
  and this and this. And the more your brain starts thinking, the less your heart has a voice.
• 55:54
  And your heart shuts down. Your heart went from this glowing, vibrating excitement
• 56:03
  to now it doesn't even have a light because the brain is thinking about everything that is
• 56:09
  going to take to achieve this dream. All the things that can go wrong. All the reality.
• 56:15
  And there's this place we go. It's called the Valley of Reality. And that's where most all
• 56:21
  dreams die so quickly because we think this big bold scary thing that was once magical 10 minutes
• 56:29
  ago is now scary. And what if it doesn't work? So we went from this high to high to this
• 56:38
  Valley of Reality low. A heart shuts down and loses its voice because the brain is driving
• 56:48
  this ship. The brain is very intelligent, but there's a reason why we don't say follow your brain.
• 56:54
  There's only one organ we follow. Let's follow your heart. And you trust your
• 57:00
  instincts. You're good. You don't trust your brain. Who trusts their brain? Not one person is
• 57:05
  ever going to be like, trust your brain. You trust your gut. You follow your heart. The brain
• 57:12
  is special. But if the brain is driving is going to drive you straight into the Valley of Reality
• 57:19
  until you get so tired of not having your dream. Your brain will crash and burn in that
• 57:28
  Valley of Reality so many times that eventually your brain is going to say,
• 57:35
  it's going to look down at his heart. It's going to say, maybe we'll try it your way this time.
• 57:44
  Maybe I'm not the smart one here. Maybe I need to work for you. And when your brain gets
• 57:54
  in coherence with your heart and it starts working for your heart, maybe it's going to be easy.
• 58:03
  Maybe somebody is going to come bless us. Maybe everything's going to go right. And maybe if
• 58:10
  something goes wrong, it's for a good reason. You know what? We can do this heart brain. We can do
• 58:19
  this actually heart. I'm going to help you make this happen. Everything is happening for us.
• 58:25
  Oh, look at this wind. You were right heart. This is going to be easy. Oh, let's make this happen.
• 58:30
  Oh, I have an idea. Let's do this. Let's do this. This is good. Oh, oh, boom. Next thing you know,
• 58:35
  your dreams are coming true because your brain turned off the reality. And after a while,
• 58:43
  it said, you know what? It's just time to work for the heart. The heart knows brain is an amazing
• 58:48
  tool, but only if it's working for the heart. The brain going rogue and trying to think of everything
• 58:54
  that can go wrong, trying to be smart, trying to protect us from all the things. It will paralyze you.
• 59:00
  And it will make you not ever even show up to the dream. The reason why I have been able to
• 59:06
  accomplish every dream I've ever thought of is because quickly I can get my brain to shut the
• 59:12
  fuck up and just be like, you know what? I'm not going to use the mechanism that I was designed to
• 59:19
  have of what's everything that can go wrong. Listen, our brains are dirty. Okay.
• 59:29
  Our brains enjoy reality TV, enjoys drama, enjoys the car wreck on the side of the road more
• 59:37
  than the sunset. Our brain is freaking dirty. If your hands are dirty, what do you do?
• 59:44
  So guess what I do? I wash my brain. What's that called? Brainwashing. I brainwash myself
• 59:55
  in a delusional way to make sure that my brain is thinking about all the good things that can
• 1:00:00
  happen instead of all the bad dirty things that can happen. My brain is clean. It is thinking
• 1:00:06
  positively. It is thinking delusional. And it is a gift for us to learn how to brainwash
• 1:00:13
  ourselves for our dreams. Indeed is a success story partner. If you're hiring, indeed is all you
• 1:00:19
  need. Let me give you an example. If I needed to hire a new editor for this show, I'd go to
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• 1:00:35
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  now and support our show by saying you heard about indeed on this podcast. Indeed.com slash clary
• 1:01:27
  terms and conditions apply hiring. Do it the right way with indeed. Hubsbot is a success story
• 1:01:32
  partner. Now, if you're looking for a new podcast, one of my favorite shows right now is demand
• 1:01:36
  to code it. If you're in the B2B marketing space, you need to be listening to this. It's hosted
• 1:01:39
  by the team at blend. They are a demand gen agency. They know what they're doing. They're also part
• 1:01:43
  of the Hubsbot podcast network. What I love about it is they skip all the theory and they just tell you
• 1:01:48
  what's actually working today. So demand gen marketing content linked in ad attribution. They talk
• 1:01:54
  about real strategies that they are using that you can use today that are working. So if you're
• 1:01:58
  an entrepreneur, if you're building a business, if you're really selling anything to anyone,
• 1:02:02
  go search demand decoded wherever you get your podcast. When you have your subconscious that has
• 1:02:08
  been trained from childhood to believe one thing or another, when you have all these people that are
• 1:02:13
  very close to you, not just peers and coworkers like mother, father, sister, brother, and they're all
• 1:02:20
  saying one thing. Where do you start to reprogram? You got a brainwash. That's where you start.
• 1:02:27
  And you start by content. If you go listen to your podcast or
• 1:02:34
  Oprah's Super Soul Sunday and you hear like a story of like Steve Harvey sleeping in his car for
• 1:02:41
  three years and in the Apollo calls, but he doesn't have enough money and then magically his phone
• 1:02:48
  rang with some gig to have him tell jokes for $150. It just came in out of the blue universe
• 1:02:55
  conspired for him in the darkest time universe conspired. He was able to take that 150 able to go to
• 1:03:01
  the Apollo and now we got Steve Harvey. If you listen to enough stories like that, you will have proof
• 1:03:10
  that a blessing has come in. I always believe in dark times. Santa Claus delivers presents in the
• 1:03:18
  dark. Now when it's bright out. So when something bad happens to me, I start looking around for Santa
• 1:03:24
  Claus. I know there's a present here and it's going to be a blessing. So if my brain has been wired
• 1:03:33
  to think so negatively, I'm just going to go listen to enough success stories and I'll notice they
• 1:03:39
  all have the same thing in common and I will start seeing myself and that no, I'm not where I need
• 1:03:46
  to be. You know what? I'm just like these people. Actually, every successful person deals with
• 1:03:50
  actually maybe even more shit than me. Maybe shit. I need more shit because they all have the same
• 1:03:55
  thing in common. They dealt with so much shit. A lot a lot of shit. So it's like I'm just like them
• 1:04:01
  and now they have billions. I'm just like them. It's happened over and over. It's not rare. I
• 1:04:07
  drive down the street. I live in Malibu, California. I feel so lucky. I used to live in my mom's
• 1:04:12
  basement. I can drive down the street in Malibu and I see every house from Malibu all the way to
• 1:04:20
  West Hollywood and pretty much every house is worth over two million dollars and this is a lot of
• 1:04:25
  houses. I'm talking about Beverly Hills, like every house. I'm like, it can't be that hard to get
• 1:04:31
  rich. Look at all these people. This is just one city. If we go to Vancouver and then we go to
• 1:04:35
  Chicago and we go to New York, you're telling me every apartment here is like a million dollars,
• 1:04:40
  two million dollars every the small ones. It must be easy. It has to be. It's not some rare
• 1:04:49
  occurrence for somebody to become a millionaire. I'm driving down the street. I'm looking at just
• 1:04:54
  in my vision, 5,000 people that are millionaires. It must be easy. They did it. Okay. It's going to be
• 1:05:05
  easy for me too. So when you start training your brain like this, you start listening to content,
• 1:05:09
  you start brainwashing yourself to get out of the hard into the easy. You start believing
• 1:05:16
  that everything you see in your eyes are actually yours. Your actions are going to be a little
• 1:05:21
  bit different. When you start feeling like a winner, when you practice winning streak and you feel
• 1:05:24
  like a winner, how you show up to chase something? You show up with confidence. Remember when you were
• 1:05:31
  a single man? Let's go back to when you were a single man. It's scary going up and talking to
• 1:05:37
  a chorus. It's scary. Rejection. We know. We've all been there a million times. But if you got a
• 1:05:43
  phone number, you feel like a winner. How easy is it to talk to the next girl? You're just a thousand,
• 1:05:52
  thousand times easier. And if you do it more than once, you realize that most single, beautiful
• 1:05:58
  girls, if you're a decent looking successful, like fun, charismatic, good guy, they would love
• 1:06:04
  if you walked up to them and said hi. Absolutely. So when you feel like a winner, your actions
• 1:06:10
  completely change from there and on out. So the question is, how do you feel like a winner every day?
• 1:06:16
  Starts with a cup of coffee. Then the red light. Because when you feel like a winner,
• 1:06:22
  everything after that moment changes. It's so interesting. I posted something the other day that
• 1:06:28
  got a lot of hate. I got a lot of hate. And I was it was so interesting how this one idea,
• 1:06:34
  I posted a little little quote on Facebook. And the quote, I'm not going to remember it for
• 1:06:40
  Baton, but it was along the lines of if you're frustrated with where you're at in life, the answer
• 1:06:48
  is to seek out more more difficult problems to solve along the lines of that. And like people
• 1:06:58
  were upset that they were that they had to be responsible for their own happiness. Basically,
• 1:07:05
  that if they weren't where they are or where they want it to be in life, that they should seek even
• 1:07:10
  more difficult situations to put themselves into and that a happy successful fulfilling life
• 1:07:16
  would be on the other side of those difficult situations because they felt like, well, why is it my
• 1:07:20
  responsibility? Do you ever have people that just don't believe in agency and accountability for
• 1:07:27
  their own life? Then you have to shift that perspective completely because everything that you're
• 1:07:32
  talking about stems from the idea of I can impact my own life. I can affect my own outcome.
• 1:07:41
  But I think that before people even start thinking like that, there's enough people that live
• 1:07:46
  in this victim mode that everything that happens to me is bad and I have no impact over my happiness,
• 1:07:54
  my success, my health, my relationship. It's just the world just keeps throwing me curveballs and
• 1:07:59
  there's nothing I can do about it. How do you how do you talk to that person? If that person was
• 1:08:05
  sitting beside me on a bench, when we were talking and they were telling me all the bad stuff,
• 1:08:11
  I would probably like not coach them. I don't think they would need any coaching. I would, I would
• 1:08:23
  listen to them. I would probably agree with them that their life is in a pretty bad spot.
• 1:08:30
  And then I would gently steer because they don't need a voice that's different. They need a voice
• 1:08:41
  that's familiar and I would steer to maybe something that was bad that happened in the past and
• 1:08:48
  how did that work out. And I would give them a little bit of confidence that they're still here.
• 1:08:56
  And damn, you're really strong for making it through all this shit. Like you're going through so much
• 1:09:01
  shit and like you're still here and it's like, okay, then I would ask them like, what do you feel like
• 1:09:07
  you deserve? Like then I'll get them dreaming a little bit and going to the future because the
• 1:09:14
  present sucks. And once we go to the future a little bit and they start dreaming, their tone is going
• 1:09:20
  to change a little bit. And they're going to start thinking about hope because it's fun talking
• 1:09:24
  about the future and what they deserve. And it's like, no, I deserve like money and I deserve like
• 1:09:30
  these people to like stop giving me a hard time. I deserve actually not to have that boss. And then
• 1:09:34
  I'm like, like, like, what's the business or what are you going to do? And then I'm going to be
• 1:09:40
  like, what if that's easy? And then I tell them a story about how like my artist, like we had to put
• 1:09:46
  out 62 songs for our first top 10 record. And then my second artist, we put out about 62 songs.
• 1:09:53
  And every time we got to about 62 songs, like we had a top 10 record in the country. I'm like 62.
• 1:09:58
  That's pretty easy. Like let's get to 62 or the number. That's the number. It's like once I put
• 1:10:03
  out 62, it's like I can get to 62. I can count that. Thousand sound difficult. But 62 sounds easy.
• 1:10:09
  I'm like, what if what if you started this thing? What if it was easy? Like I said, I drove to
• 1:10:15
  every radio station and I passed out CDs every night. Like that's not hard. Like I just had to like
• 1:10:20
  do it. But it was like easy for me to get my dream. And once I get them into that dream in mode.
• 1:10:27
  And then once I get them like feeling like it might be easy. And then once we kind of quantify
• 1:10:34
  like the path for that thing that they want. Like I want to open up a coffee shop. I was like,
• 1:10:40
  okay, I have an idea for you. Instead of you sitting in your coffee shop every day,
• 1:10:46
  begging for a customer to come in. What if you like search the most viral videos of the most
• 1:10:55
  creative drinks on TikTok. And you just remade those. And like you didn't have them on the menu
• 1:11:02
  all the time. But like you just made them and like they might be on the menu for a day. So it's
• 1:11:07
  like not all the time. But like you just have this like video is going viral. Everybody's like
• 1:11:11
  knows your coffee shop is this like trendy coffee shop. And then you make like 30 of these drinks.
• 1:11:16
  And you take it to the you know, 20 businesses to the right, 10 businesses to the left. And you're
• 1:11:21
  just like working this like three mile radius. Okay, there's a three mile radius of every business
• 1:11:26
  or every apartment complex here. Three mile radius. You spend the first hour of your day just
• 1:11:32
  making sure these people know you exist three miles. That's it. Everybody just needs to know you
• 1:11:36
  exist. That's not that hard. We can do three miles. We're going to make a list of every business,
• 1:11:43
  every apartment. And we're going to go have somebody pass out a flyer or hand out little samples,
• 1:11:48
  things like that. And it's like next thing, you know, your coffee shop is packed. All because you
• 1:11:53
  didn't sit in the coffee shop begging for a customer to come in. You made some viral drinks.
• 1:11:57
  You're showing up on everybody's algorithm. And then you went and passed out flyers or samples.
• 1:12:03
  It's not hard. What if it's that easy? Was that hard? Now, by the way, I was going to say, I love how
• 1:12:10
  we believe in the same outcome. But there's so much more positive about the way to get there.
• 1:12:15
  See, like when I say like everything you want is on the other side of hard things,
• 1:12:20
  that pisses people off. That turns people off. But it's true though. It is hard. It's just,
• 1:12:27
  am I going to tell myself it's hard? I understand it. Because reality is, like I wanted to do an iron man,
• 1:12:34
  right? It's an iron man hard, 2.4 mile swim, 112 mile bike ride, then a full marathon. Is that hard?
• 1:12:43
  I'd say so. Yeah, it's very hard. I got a coach. Coach gave me a training manual,
• 1:12:49
  on a schedule type thing. And it was so freaking complicated. And I looked at it and it was like,
• 1:12:57
  swim this many laps at this heart rate and then bike this, this heart rate and then do this,
• 1:13:01
  this heart rate and then do this at this heart rate. And I'm like, what the fuck? This looks
• 1:13:06
  insanely hard. And I said, I need to simplify this. I zoomed all the way out and I looked at the
• 1:13:13
  bottom of the page and I said, how many hours a week is this training? And it came out to about 14
• 1:13:20
  hours a week of iron man training to do an iron man, this is for the whole thing. I was like 14 hours
• 1:13:27
  a week. Well, when I was eight, riding my bike for two hours a day on a weekend, riding a bike
• 1:13:35
  all afternoon. Okay, so as a as a eight year old, I was iron man training and then running for two
• 1:13:44
  hours in a day, like running around playing football basketball with my friends, we even do that for
• 1:13:49
  like five hours. Like, okay, so eight year old could train for an iron man because running for a
• 1:13:54
  couple hours is not that hard. And then swimming, going to the pool for a couple hours. Okay, so
• 1:13:59
  we're talking about when I was eight, I used to iron man train two hours a day is not hard. That's
• 1:14:06
  14 hours a week. So when I did my iron man, I trained like an eight year old. I'm like, I'm going to go
• 1:14:12
  like run around the park for two hours. I did it when I was eight. Why can't I do it now? When we
• 1:14:19
  were kids, we played, then we got older and we started working and then we worked out. Would you
• 1:14:25
  say work is easier hard work work. It's hard. Hard working out even sounds hard. Sounds not fun. But
• 1:14:32
  like play is sounds easy, right? So it's like as we get older, like we started working and then
• 1:14:40
  working out. But as a kid, we played, we had imagination. We were not we did not have a measuring
• 1:14:48
  stick of reality. So we just wanted to seek happiness. We wanted to have fun. And that's that's
• 1:14:54
  the perspective shift. Just have fun. But that's the perspective shift. The reality is we lost all
• 1:15:00
  that though. We did. But it's still in us because we are kids still we just, you know, grew up. But
• 1:15:07
  we can still be kids. The reality is doing an iron man is hard. I just told myself it was going to be
• 1:15:14
  easy. And that's what made me actually show up. I want to ask you one last question that I ask
• 1:15:20
  everybody. But before I ask that, just tell people like, where can they connect with you? I know
• 1:15:25
  you will eventually have a book out. But I think that's like a TBD or a TBA. What's the social
• 1:15:34
  website you to everything? My Instagram, that's my favorite place to hang out. It's at Charlie
• 1:15:42
  on Instagram. What are you excited about, dude? What are you excited about in the future? I mean, like,
• 1:15:45
  you know, you mentioned at the beginning, you want to live like four years ago where when you're
• 1:15:52
  tired of one thing, you just go on to the next thing. Absolutely. So what's the next thing for you?
• 1:15:57
  The next thing for me is I really want to experience true financial freedom. I haven't built a
• 1:16:05
  business in eight years since I left the music industry. I started a nonprofit. Technically,
• 1:16:12
  it's a business, but I don't make money from it. I've helped a lot of kids with cancer. But now
• 1:16:18
  that the nonprofit is going, I'm like, I'm going to start some businesses. I'm excited. And the first
• 1:16:24
  business is actually going to be my book. And to me, that's a business. It's going to be at three
• 1:16:31
  or at least three year business. And I'm super excited about that. But when I was in the
• 1:16:35
  music industry, my best selling album was 1.1 million. And we'd probably sold over, I don't know,
• 1:16:42
  maybe like 30 million albums in total. And I want to beat that. I want to beat that with my book.
• 1:16:51
  I want to beat my high school. Business to me is like a sport. So I want to sell like over
• 1:16:58
  the next like 10 years. I would love to sell like 30 million books. I want to write a classic.
• 1:17:03
  I'm even designing my book to be a classic. If you could only pass on one lesson, like the most
• 1:17:08
  important lesson that's changed your life. And you have to give that lesson over to the 20 year old
• 1:17:14
  Charlie rocket. What is that lesson and why? Start your winner streak today. Right, fucking
• 1:17:22
  no. Try to get to 20. Watch what happens. Watch how you change in just a day. And then see if
• 1:17:31
  you can get to 100 in a day and then get so addicted to looking at the wins. And notice how
• 1:17:36
  your shoulders go back and notice how magnetic you get and notice how the text messages that come
• 1:17:41
  in are blessings and the emails are blessings and everything in your life starts everything changes.
• 1:17:48
  Get on a winning streak. You want to be a winner? That's a fucking loser. Do you want to be a loser?
• 1:17:54
  No, stop looking at the losses. The losses are there. The wins are there also. Count the wins.
• 1:18:01
  Watch what fucking happens. And then you'll be on this podcast in a year or so telling a crazy story.