Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
With over a billion creators projected to be active in the next decade, is the traditional distinction between a brand, a publisher, and a creator in need of an updated definition?
Agility requires not just reacting to new platforms, but fundamentally rethinking who creates your content and how you build an authentic community around it. It's about moving from a campaign mindset to an ecosystem mindset.
Today, we're going to talk about the seismic shift in the media landscape, driven by the explosive growth of the creator economy. We’ll explore how the very definition of a creator is evolving…
The skinny
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