Latest / Mini Scroll / MINI TECH SCROLL: Studio Ghibli AI trend, Australian politics x influencer backlash + Substack to roll out video
Transcript
- 0:00Hey everyone, and welcome to Mini Scroll, the daily Internet
- 0:03culture podcast bringing you the biggest stories from social
- 0:05media, the creator economy and the digital space every Monday
- 0:08through Thursday. My name is Annabelle and I'm
- 0:10your Wednesday Mini Scroll host and also the deputy editor of
- 0:14the youth digital media brand Centennial World.
- 0:17If you are watching the podcast, you may have noticed that we
- 0:20have some different decor out today.
- 0:22If you're listening, I have set up a couple cupcakes and a
- 0:26little candle to celebrate one year of mini scroll today.
- 0:32I obviously did not light the candle because that would be a
- 0:35fire hazard and also if the candle looks a little bit off, I
- 0:40did break it, but we're just going to ignore that.
- 0:43Honestly, I can't believe it is only being one year of Mini
- 0:47Scroll. Even though I only started
- 0:49hosting it in January, it has been so eventful and honestly,
- 0:53it feels like mini Scroll has been going on for decades at
- 0:56this point. So we just wanted to say thank
- 0:59you from the team here at Centennial Weld.
- 1:02For all of you who TuneIn to Mini Scroll every day, for all
- 1:06of you who found the podcast through Mini, we love it.
- 1:10So thank you again for tuning in and I guess happy birthday to
- 1:14Mini scroll. Other than all of that, Please
- 1:18remember to rate, review and subscribe to Infinite Scroll.
- 1:21And let's just get right into the content for this week.
- 1:25OK, so the first story we have to talk about today is the AI
- 1:29Studio Ghibli trend that has absolutely taken the Internet by
- 1:33storm. I just want to preface before we
- 1:34get into this story that I'm not exactly 100% sure of its
- 1:38pronunciation. I have seen mixed report
- 1:40thoughts over whether it is Studio Ghibli or Studio Ghibli,
- 1:44so if I get it wrong I am very sorry.
- 1:47But if you are unfamiliar with the studio, it is a Japanese
- 1:51animation studio that has quite a distinct animation style.
- 1:54I was introduced to these films through Spirited Away which was
- 1:58a movie released in 2001. It's honestly such a great film
- 2:02but it also traumatized me as like a toddler because I will
- 2:06never forget watching that film and seeing the parents of Tejiro
- 2:10turn into pigs. After that scene, I was truly
- 2:14scared of pigs for a while. But that is irrelevant.
- 2:16Let's just get into this AI trend.
- 2:19This all started after Open AI recently released the Images for
- 2:23ChatGPT tool that allows users to generate images within
- 2:27ChatGPT itself. It's been sold as an upgrade to
- 2:31Opening Eyes previous image generation tools.
- 2:34We don't need to get into all of the technical stuff, but
- 2:37obviously this was very exciting to social media users because we
- 2:40all know how weird AI generated images sometimes turn out.
- 2:44I will just add though that this update has faced some criticism
- 2:48because it doesn't include any visual watermarks or indicators
- 2:52that suggest that these images are AI generated, but it is
- 2:56reportedly included in the metadata of the image.
- 3:00Anyway, after this update was rolled out, social media users
- 3:03started using the tool to make existing pictures look like they
- 3:07were created by Studio Ghibli. I'm not 100% sure how this trend
- 3:10started. It seems to have started from a
- 3:13viral tweet by a former Amazon engineer whose name is Grant
- 3:17Slatton, who shared a post writing quote.
- 3:19Tremendous alpha right now and sending your wife photos of
- 3:22y'all converted into Studio Ghibli anime.
- 3:25Nonetheless, it did start off quite wholesome with people
- 3:28uploading pictures of themselves, pictures of their
- 3:30pets and also families to see what they would look like within
- 3:33this specific animation styles. As things so often do on the
- 3:38Internet, it was quickly taken in a bit of a weird direction
- 3:42and for lack of a better word, a problematic 1.
- 3:45Of course, the most public example of this actually came
- 3:48from the White House. The official White House account
- 3:51on X took to the platform to share a studio giblified picture
- 3:55of a woman who was arrested earlier this month by US
- 3:59Immigration and Customs Enforcement.
- 4:01Not only is this just weird coming from an official account
- 4:04and feels like some kind of chronically online propaganda,
- 4:07but it is obviously extremely insensitive.
- 4:10I honestly don't really want to get into this too much, but it
- 4:13really shows an honestly scary vibe shift where you have
- 4:17official accounts like the White House who are almost too
- 4:21obsessed with engagement that it doesn't really matter who they
- 4:24hurt or offend in the process. On top of this, I've said this
- 4:28before and I'll say it again, it just shows how chronically
- 4:31online this administration is in the US, reinforcing the
- 4:34connection between all things politics, tech, and Internet
- 4:37culture, which we will actually get into a little bit more later
- 4:40this episode. But other than the White House,
- 4:42there were other images that were recreated from various
- 4:46traumatic events throughout history.
- 4:48Some included 9/11 and even JFK's assassination.
- 4:52Aside from questions over what we should be asking ChatGPT to
- 4:57recreate, some other important conversations have started
- 5:00circulating. We have spoken a lot on this
- 5:03podcast about the problems with AI pulling from existing data,
- 5:06where many Internet users have likened it to a form of
- 5:09plagiarism, and now similar discourse has started around
- 5:13this image generation tool. Many critics of the update have
- 5:17claimed that Open AI is not doing enough to protect the
- 5:20intellectual property of the artists.
- 5:22When we consider Studio Ghibli as an example, creating these
- 5:25animations is a lot of work, and Open AI is almost knocking it
- 5:30off, for a lack of a better phrase, with this update and
- 5:34allowing these images to be generated.
- 5:37In an article for The Conversation, Kai Rima and
- 5:41Sandra Peter highlighted how this trend has opened up new
- 5:44conversations around copyright. Given that Chat GPC is copying a
- 5:48style quote UN quote and not content itself.
- 5:51The authors go on to note that quote, traditionally, copyright
- 5:54law doesn't protect styles, only specific expressions.
- 5:58This limitation exists for good reason.
- 6:00If someone could monopolize an entire style, it would stifle
- 6:03creative expression for everyone else.
- 6:06The authors continue by noting quote.
- 6:07But there is a difference between general styles and
- 6:10highly distinctive ones that almost become synonymous with
- 6:13someone's identity. With this, many social media
- 6:15users have gone on to point out the irony given that Miyazaki,
- 6:19the founder of Studio Ghibli, has the platform themes around
- 6:23the importance of art and craftsmanship throughout his
- 6:26career. With that being said, he hasn't
- 6:29publicly addressed the trend as of yet, but he has been critical
- 6:34of AI in the past where there is one old clip that has resurfaced
- 6:38of him talking about AI in not such a favorable way.
- 6:41I feel like I can't personally speak to Miyazaki and Studio
- 6:45Ghibli specifically because while I have seen some of their
- 6:48movies, I'm not entirely well versed in the law.
- 6:51But I do think the conversations around copyright and AI
- 6:55generated content in certain styles are very important to
- 6:58have, especially because in a capitalist world that prioritize
- 7:02is this mass production and engagement online, that can
- 7:05obviously be achieved quicker through AII worry for how human
- 7:11creativity will hold up. That might sound a little bit
- 7:13dramatic, but I think it is a valid concern.
- 7:16OK, let's move on to the next story.
- 7:19This one isn't solely tech, but I thought it was just an
- 7:22interesting discussion around the relationship between
- 7:24influences, new media and political reporting.
- 7:28What actually inspired me to talk about this isn't something
- 7:31that we would usually cover because it is quite local, but
- 7:34there are kind of parallel discussions going on in the
- 7:37United States right now, so I thought it would be interesting
- 7:40to touch on them both. OK, so let's start in the
- 7:44Australian context. Recently, Australia's federal
- 7:46budget was handed down and as usual, journalists participated
- 7:50in the traditional budget lock up.
- 7:53This process allows journalists to access budget papers in
- 7:56advance to analyze them before the official announcement.
- 7:59This was nothing out of the usual, but what made headlines
- 8:03was the inclusion of quote UN quote content creators and
- 8:06social media publishers in the lock up.
- 8:09This sparked a lot of controversy, especially from
- 8:12legacy media outlets. A lot of the discussion that has
- 8:16followed has been around the characterization of these
- 8:19digital first publishers and content creators as quote UN
- 8:22quote influences. Now, influenza is by no means a
- 8:26dirty word, but it definitely carries negative connotations.
- 8:30And by characterizing the digital first publishers that
- 8:34were in attendance as influences is not entirely accurate.
- 8:38And while there were quote UN quote content creators in
- 8:41attendance, they weren't just random influences.
- 8:44They are people who have a specialty in political and
- 8:47economic content where the budget is relevant to their
- 8:51content. Never.
- 8:52Nonetheless, their presence was met with criticism largely from
- 8:55traditional media, who questioned their credibility and
- 8:58role in political reporting. Now a similar thing is kind of
- 9:02happening in the USI will just say this is not a perfect
- 9:04comparison, and I think these are very different contexts, but
- 9:08I thought it would be an interesting point of discussion.
- 9:11So last week, Trump's White House invited conservative
- 9:14podcasters to participate in, Quote, Podcast Row, granting
- 9:18them unprecedented access to senior officials.
- 9:22The event also was kind of a job at the Washington press corps,
- 9:25which have been at odds with the Trump administration.
- 9:30I mean, I covered what happened after the Gulf of America drama
- 9:34with the AP. We don't need to get into that
- 9:36again. But as we all have seen by this
- 9:38point, the Trump administration has really embraced new age
- 9:42media. And by no means is this the
- 9:45first administration to do so. I don't know if you guys
- 9:47remember, but Joe Biden collaborated with a lot of
- 9:50content creators, especially during COVID in order to try and
- 9:54encourage young people to get vaccines.
- 9:56But this really speed up during the 2024 election cycle where
- 10:00many people would go on to dub that election as the quote
- 10:03podcast election because we saw Trump and Kamala Harris engage
- 10:08in a variety of podcasts from the Joe Reagan experience to
- 10:11call her daddy in an effort to reach very niche audiences.
- 10:15Like I said, I definitely don't think this is a perfect
- 10:18comparison and I don't want to present it as such.
- 10:20I do think with Trump in power and that kind of history of
- 10:25media manipulation that we've seen complicates this discussion
- 10:28a lot, as does the question whether these alternative media
- 10:32figures are being engaged in good faith.
- 10:35I think this brings us to a key point in both the discussions in
- 10:38the Australian and American context.
- 10:40The core issue here to me is not whether content creators and
- 10:44alternative media should be included in political reporting.
- 10:48The creator economy clearly plays an influential role we
- 10:51have all seen about by this point.
- 10:52The question is whether the right individuals are being
- 10:55invited into these spaces. Ideally, it should be those
- 10:58influencers who have a political bent to their content, and they
- 11:01should obviously have the relevant knowledge and context
- 11:03to present information accurately and responsibly.
- 11:06And also, I think at this point there is far less backlash to
- 11:11incorporating these figures in the US than there is in
- 11:14Australia. Don't get me wrong, you can
- 11:15definitely think that the Trump administration is inviting
- 11:18people that only agree with what they're doing.
- 11:21But I think it's become a little bit more accepted that new media
- 11:25is going to play a kind of role in the political space than it
- 11:28is in Australia. Like, I just thought the
- 11:30backlash to these content creators and new media outlets
- 11:33was just insane. And it kind of shows how behind
- 11:36the Australia media landscape is.
- 11:39At the end of the day, traditional media, I will say,
- 11:42still commands mass audiences. But we know that young people
- 11:45are continuing to consume news from news fluences, digital
- 11:49publishers, and other creators. I do concede that there are
- 11:52definitely concerns about whether some content creators or
- 11:56podcasters lack the journalistic training and integrity needed to
- 12:00report with nuance, potentially leading to misinformation and
- 12:04biased coverage in a bad way. But on the flip side, many of
- 12:08them bring alternative perspectives to the full, which
- 12:10may involve reporting on things from an intersectional point of
- 12:13view. But ultimately, I do kind of
- 12:16think that if young people are consuming content from these
- 12:20digital published podcasters news fluences anyway, it is
- 12:23important to allow them access in a similar way to journalists
- 12:27that may come from the more traditional side of media.
- 12:30I'm also biased because obviously Centennial is a new
- 12:35media company that is independent, but ultimately I
- 12:38think it helps inform young people about what is going on
- 12:42around them and also enhances accessibility to what has
- 12:45traditionally been a difficult subject to understand.
- 12:50OK, I honestly don't know if I articulated my points very well.
- 12:53I would be intrigued to hear what you guys think about the
- 12:56intersection between news fluences, podcasters and content
- 13:00creators in more traditional media spaces, especially when it
- 13:02comes to political reporting. But yeah, let's move on to the
- 13:06last story. This one is way less complex and
- 13:08that is some updates coming out of Sub Stack.
- 13:10So if you're unfamiliar with Sub Stack, which you guys honestly
- 13:14shouldn't be because our newsletter comes out on Sub
- 13:16Stack and you should already be subscribed to it.
- 13:19If you aren't subscribed, it comes out every Friday and we
- 13:21round up the five biggest think pieces on the Internet each
- 13:24week. But anyway, as you may have
- 13:26gathered, Sub Stack is a newsletter platform and it used
- 13:30to be predominantly used to send out emails to subscribers, but
- 13:33it is becoming increasingly like a traditional social media the
- 13:37platform. And it seems like this is going
- 13:39to continue because it was recently announced that Sub
- 13:41Stack is introducing a short form video component to the
- 13:45platform. According to recent reporting
- 13:46from Fast Company, quote Sub Stack first launched video in
- 13:502022, later introducing an in app media tab in 2024.
- 13:54The latest redesign transforms that tab into a scrollable
- 13:57TikTok style feed featuring short form videos under 10
- 14:01minutes with long form content and podcast previews expected to
- 14:05follow. There is obviously no
- 14:07coincidence to the timing of this, considering the deadline
- 14:10for the TikTok ban in the United States is coming up very shortly
- 14:13on April 5th. I'm sure there will be stuff to
- 14:16talk about next week about that, but I'm not going to bore you
- 14:18with that again. I feel like I talk about it
- 14:20every week, but it is clear that Sub Stack is trying to take
- 14:23TikTok spot. This new feed will also be a
- 14:25discoverability tool for creators on the platform.
- 14:29Much like how the For You page democratized viral fame, this is
- 14:33serving a similar function where readers can discover fresh
- 14:36voices and opinions beyond who they already subscribed to.
- 14:40OK, that is everything from me today.
- 14:43I kind of think I rambled a little bit, but that is true.
- 14:47Mini Scroll fashion. In honor of Mini Scroll's first
- 14:49birthday, if you didn't listen to yesterday's episode, Lauren
- 14:53mentioned that she will not be doing Mini Scroll tomorrow
- 14:55because she will be in Melbourne, but a new episode of
- 14:58High Stakes will be uploaded. So definitely make sure to check
- 15:02that out on the Centennial World Podcast Network YouTube channel
- 15:05or anywhere you listen to podcasts when you search up High
- 15:08Stakes. OK, well, I hope you enjoyed.
- 15:10Once again, happy birthday to Minnie Scroll and I will chat to
- 15:14you guys next week. Thanks for listening.
- 15:16Bye.