Sports, Streaming, Ad Spending Spotlighted at 2024 Kagan Media & Telecom Summit
For the first time in years, the Kagan Media & Telecom Summit was back as an in-person event in New York. Listen in as MediaTalk host Mike Reynolds and S&P Global Market Intelligence Kagan principal analysts Justin Nielson, Scott Robson and Seth Shafer recount the main takeaways from the event. Justin discusses the outlook for political advertising and retransmission consent fees for broadcasters. Scott talks about sports rights shifting from TV networks to streaming services and the implications of the recent NBA rights deal, including the ongoing question over whether Amazon or Warner Bros…
The skinny
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