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How Failure Fueled a $700K Supply Chain Win | Kelly Breakstone Roth
Kelly Breakstone Roth didn’t set out to build an AI supply chain empire. She started as a lieutenant colonel in Israeli intelligence. Survived the collapse of her first marketplace startup. Lost, bruised, she went hunting for a way to fix the system that broke her.
She spent years grinding through failed ideas, co-founder dating, and MVPs nobody wanted. She obsessed over the ugly 80% of supply chain problems—those gnarly exceptions and breakdowns. In the trenches, she learned automation tools were useless when everything kept breaking. When the first company died, she took the scars and…
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