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Latest / The Race F1 Tech Show

How paint shapes performance - and how dynamic branding is changing the game

Everything that touches an F1 car has an impact on performance - and that includes the paint! But F1 being F1, the paint technology used is far from simple, and is just another area where a competitive advantage can be found.

On this week’s show host Edd Straw and former F1 technical director Gary Anderson speak to Mark Turner from Silverstone Paint Technology and Seamless Digital to reveal the surprising secrets of paint in F1, including how the teams seek to get a performance boost.

Turner also explains the thinking and technology behind the revolutionary ‘dynamic branding’ that appeared on…

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