Simple Methods for Calculating ROI on SEO | Ep. #288

Marketing School - Digital Marketing and Online Marketing Tips · May 15, 2017 · 8m

In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this information to their clients.

Time Stamped Show Notes:

00:27 – Today’s topic: Simple Methods for Calculating ROI on SEO

00:38 – Some agencies are not telling their clients the exact ROI that they’re going to get

00:48 – It is indeed difficult to quantify

00:55 – What you can do first is look at the keyword volume

01:00 – Look at how you’re currently ranking and your click-through rate

01:04 – The…