Latest / The Business of Alignment - Powered by The E1B2 Collective
Culture Into Quota 004: Decision Gravity - Why Most HR Tech Deals Fail Before They Start
In this episode of Culture Into Quota, AJ Vaughan tackles one of the most uncomfortable truths in HR technology and enterprise sales: most deals fail not because the product is weak, but because the organization isn’t actually ready for it.
AJ breaks down the dangerous gap between revenue expectations and market reality, explaining why founders, CROs, AEs, and even HR leaders often operate without the real operational data needed to make sound technology decisions. The result? Forced narratives, misaligned forecasts, and conversations happening with leaders who may hold titles—but not true…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.