Claim Your Entity Before Google Does | James Dooley Interviews Paul Truscott

Online Reputation Management Podcast · Sep 29, 2026 · 4m · transcript

This video explains which digital marketing strategies businesses and personal brands should focus on in 2026 to improve online reputation management, entity recognition within Google's Knowledge Graph and citation across AI Overviews and large language models. James Dooley and Paul Truscott start with KPI tracking because measuring entity visibility and knowledge panel presence shows whether Google correctly understands who you are and why you matter. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The…