Latest / Power Players with Brian Sozzi
Inside the $1 billion Nike rival, Brooks Running
Brooks Running may not be nearly as large as Nike or New Balance, but that doesn’t mean its impact on the sneaker industry isn’t still strong. The company – founded in the early 1900s to sell ballet slippers and bathing shoes – continues to be the top sneaker choice for serious runners. To maintain its pole position in running, Brooks has released a host of new innovations such as the Glycerin Max Road Shoe for a pricey $200. But fending off upstarts in running such as On and to a lesser extent, Decker’s outdoor owned Hoka won’t be easy. A resurgence at struggling Nike under new CEO Elliott…
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