774 Yousuf Ahmed: Founder & CEO of B-SIDES
On today’s episode, Kara welcomes Yousuf Ahmed, Founder and CEO of B-SIDES — the Brooklyn-based upcycled snack brand turning overlooked ingredients into bold, crave-worthy puffs and quickly becoming one of the most compelling sustainability-driven food stories today. What began with a simple question — what happens to the leftover oats from oat milk production? — led Yousuf to transform what was once considered waste into high-protein, low-sugar snacks that are reshaping how modern consumers think about clean eating. With a background that spans music, finance, and now food entrepreneurship…
The skinny
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