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Essential Oils: Beyond Aroma with Joy Musacchio · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Well, welcome to the Heart-Led Business Show.
• 0:38
  Tom Jackobs: Today we're rolling out the red carpet for Joy Musacchio, the vibrant visionary behind Still Point aromatics, and the school at Still Point in the enchanting Sedona, Arizona area.
• 0:51
  Tom Jackobs: So Joy is a master at intertwining ethical business with plant intelligence, teaching us to slow down and savor presence over performance.
• 1:02
  Tom Jackobs: So get ready to explore her journey of heart-led entrepreneurship where integrity and sustainability bloom like wild flowers in a sunlit meadow.
• 1:12
  Tom Jackobs: So let's dive in.
• 1:13
  Tom Jackobs: Joy, welcome to the show.
• 1:14
  Joy Musacchio: Oh, thank you so much, my honor.
• 1:16
  Joy Musacchio: Thank you.
• 1:17
  Tom Jackobs: I'm, really excited to talk to you today, especially because, of the essential oils that you do, which are a lot different than what most people think on essential oils, especially when it's the big, multi-level marketing type of, oil companies out there.
• 1:34
  Tom Jackobs: And I, I love what you're doing and I can't wait to share that with the rest of the audience here.
• 1:39
  Tom Jackobs: But of course, the first thing that I always ask is, what's your definition of a heart-led business?
• 1:45
  Joy Musacchio: Oh, let's see.
• 1:46
  Joy Musacchio: That's a great question.
• 1:47
  Joy Musacchio: So, okay, so I'm from Sedona and, well, originally New York, but I'm from Sedona now, so I won't get too woo-woo because I don't really, I believe in half woo.
• 1:56
  Joy Musacchio: Woo-woo is not great, but okay.
• 1:58
  Joy Musacchio: So for me, a heart-led business is, it's a, it's not just a business run with love, it's a business run from coherence.
• 2:05
  Joy Musacchio: So to me, the heart isn't just an emotional place, and love isn't just being nice to people, it's integration.
• 2:13
  Joy Musacchio: So, instinct, intellect, intuition, meet and agree at the center of it.
• 2:19
  Joy Musacchio: And I think that a heart-led business is a business where decisions are made from alignment rather than fear and way rather than greed.
• 2:28
  Joy Musacchio: So, pretty much it asks, is this integrity?
• 2:32
  Joy Musacchio: Is this clean?
• 2:32
  Joy Musacchio: Does this strengthen the field or does it distort it?
• 2:35
  Joy Musacchio: And love for me in this context isn't soft, this intelligent, discerning, and also willing to say heart-led business understands that everything requires frequency, products, pricing, marketing, leadership, even how we pour, how we ship.
• 2:52
  Joy Musacchio: So if we're careless, rushed.
• 2:54
  Joy Musacchio: Trying to cut corners, which I never do or disconnected.
• 2:58
  Joy Musacchio: The energy shows up, it really does.
• 2:59
  Joy Musacchio: It shows up in the work, it shows up in the oils.
• 3:01
  Joy Musacchio: So I think anybody that has a business, it's a, a stewardship and for me, the stewardship of plant intelligence, people's trust, my own nervous system, of the land growers, distillers, and the unseen.
• 3:18
  Joy Musacchio: So it's not about being nice, it's about being congruent.
• 3:21
  Joy Musacchio: And congruent creates safety.
• 3:23
  Joy Musacchio: Safety creates healing.
• 3:25
  Joy Musacchio: Healing creates empowerment.
• 3:27
  Tom Jackobs: I love that.
• 3:28
  Tom Jackobs: That is, that's one of the better, definitions that I've, that I've heard in over 140 episodes.
• 3:35
  Tom Jackobs: It's just very, the, the alignment piece, the coherence, it totally makes sense.
• 3:40
  Tom Jackobs: So thank you for sharing that.
• 3:41
  Joy Musacchio: Thank You.
• 3:44
  Tom Jackobs: That's great.
• 3:44
  Tom Jackobs: So tell us about your journey, getting into the oil business.
• 3:49
  Joy Musacchio: Okay.
• 3:50
  Joy Musacchio: So that it's a good, twisty story.
• 3:52
  Joy Musacchio: So back in the day, I taught school in New York.
• 3:56
  Joy Musacchio: I taught fifth grade, and then I moved to Florida for, eight years.
• 4:01
  Joy Musacchio: And then I ended up in Sedona.
• 4:04
  Joy Musacchio: And so when I moved to Sedona, I started a massage business and I used essential oils in the massage business.
• 4:12
  Joy Musacchio: And I had also spent eight years in a mystery school.
• 4:15
  Joy Musacchio: I had the energetic stuff and the, all of that chakras, the aura, the this, the that, and the oils.
• 4:22
  Joy Musacchio: And I was working with a local company and they for a couple years, and the integrity just didn't match.
• 4:31
  Joy Musacchio: So I'd never planned to start an aromatics business.
• 4:36
  Joy Musacchio: I mean, at all.
• 4:37
  Joy Musacchio: I wanted to find some oils for my customers, my massage clients, and, so I started emailing distillers.
• 4:45
  Joy Musacchio: And I did.
• 4:46
  Joy Musacchio: So I emailed distillers in Nepal and in Australia, and I said, you know, can I, I'd like to buy a kilo, which is about a quart of essential oil.
• 4:54
  Joy Musacchio: And they're like, oh, of course.
• 4:55
  Joy Musacchio: And before you knew it, they, I had 168 kilos of all different essential oils from all over the world, in my house.
• 5:04
  Joy Musacchio: And I said, oh.
• 5:05
  Joy Musacchio: I said, I think I'm supposed to be doing something more than just buying them for my massage business.
• 5:12
  Joy Musacchio: And that's really how Still Point was born.
• 5:15
  Joy Musacchio: And so I think the business found me, but the really neat part about it is the Sublayer, and that is in 2009 when I started the business, the economy was collapsing, right?
• 5:26
  Joy Musacchio: The banks were failing the.
• 5:28
  Joy Musacchio: Chicken Little was saying the sky was falling and it was the least rational time to, to start a business.
• 5:34
  Joy Musacchio: And, but it felt right to me.
• 5:37
  Joy Musacchio: So I funded it by selling, the jewelry my mother had left me, when she passed away.
• 5:42
  Joy Musacchio: And that is a next sub layer because, my mom had been pregnant nine times.
• 5:47
  Joy Musacchio: I'm the 10th kid, and all the babies before me either miscarried or were born, lived one day and then passed away.
• 5:55
  Joy Musacchio: So, selling her jewelry was, it was the last piece of her that I had.
• 6:00
  Joy Musacchio: I talked to her and she did not talk back to me and I sold it and I started the business.
• 6:06
  Tom Jackobs: What an amazing story and journey.
• 6:09
  Tom Jackobs: And I wanna dive into one, piece of that really stuck out to me.
• 6:13
  Tom Jackobs: You know, going from a service business into a product business, that's a huge shift in terms of just complexity, in terms of the business style, you know, a product business is so much more complex, I believe than, you know, a service business.
• 6:29
  Tom Jackobs: So how, how did that education happen?
• 6:33
  Tom Jackobs: Like that's amazing that you were able to do that and are thriving with the, the product business now.
• 6:38
  Joy Musacchio: You're right.
• 6:38
  Joy Musacchio: I mean it is.
• 6:39
  Joy Musacchio: 'cause you know, when you teach school, you get your 30 kids every year and the 60 parents that come with them, and they're your people for the year, you know, and so it's a close system.
• 6:50
  Joy Musacchio: Sometimes it's a great year, sometimes not so much, but yeah.
• 6:54
  Tom Jackobs: Yeah.
• 6:55
  Joy Musacchio: But you're working one-on-one with people, so it's contained.
• 6:58
  Joy Musacchio: And I don't think I was prepared for the internet product thing, you know, because it, it took a while before I realized that well, not everybody thinks the way I think, and not everybody treats people, the way that we treat people.
• 7:14
  Joy Musacchio: And I think it was after a year in, I said, oh, I said, this is like, I have a storefront on every single corner that I sell to.
• 7:24
  Joy Musacchio: You know, so if it's New York and New Yorkers, I'm great with,'cause I'm a New Yorker, you know?
• 7:28
  Joy Musacchio: But different parts of the country is very different.
• 7:31
  Joy Musacchio: It was a learning curve.
• 7:32
  Joy Musacchio: It was you're right.
• 7:32
  Tom Jackobs: Was it like trial by fire or did you get some help, to kinda navigate the business landscape?
• 7:38
  Joy Musacchio: Trial by fire.
• 7:40
  Joy Musacchio: Yep.
• 7:40
  Joy Musacchio: Just kept plugging along.
• 7:42
  Joy Musacchio: Do you know that?
• 7:42
  Joy Musacchio: The thing is that it's, my business is, I call it a, it reminds me of Sedona.
• 7:47
  Joy Musacchio: 'cause Sedona is a small town, but big city in a lot of ways with the restaurants and the art and stuff.
• 7:53
  Joy Musacchio: And my business is small business, but people looking on the website think it's huge business, you know?
• 8:00
  Joy Musacchio: People will call and they'll say, I don't know when my stuff is shipping from your warehouse.
• 8:07
  Joy Musacchio: Like, I don't have a warehouse.
• 8:08
  Joy Musacchio: We do everything.
• 8:09
  Joy Musacchio: It's old mom and pop, you know, so it, it usually I'm standing on a part of the floor that's squeaking in my shop and I'm looking around and I'm saying warehouse.
• 8:18
  Joy Musacchio: So, yeah.
• 8:20
  Tom Jackobs: Yes.
• 8:21
  Tom Jackobs: Warehouse.
• 8:21
  Tom Jackobs: Did you mean garage.
• 8:25
  Tom Jackobs: That's awesome.
• 8:26
  Tom Jackobs: So what do you believe makes your business heart-led?
• 8:31
  Joy Musacchio: Oh, good question.
• 8:33
  Joy Musacchio: So I believe that, it's the way that I feel about the oils, the way that I feel about people and the way I feel about humanity.
• 8:40
  Joy Musacchio: And sometimes humanity I'm not so crazy about, but I love humanity.
• 8:44
  Joy Musacchio: I love them anyway, you know?
• 8:46
  Joy Musacchio: I wanna make money.
• 8:47
  Joy Musacchio: I mean, we need money to live.
• 8:49
  Joy Musacchio: You know, I tell people if I win lotto.
• 8:51
  Joy Musacchio: Oils will be free to everybody I like and I'm gonna double the price.
• 8:55
  Joy Musacchio: And I'm joking.
• 8:56
  Joy Musacchio: I love people, you know, and, and it's the real deal like that.
• 9:00
  Joy Musacchio: So, there's nothing fake.
• 9:02
  Joy Musacchio: I don't feel that the oils are products.
• 9:05
  Joy Musacchio: I feel that they're living, living beings.
• 9:07
  Joy Musacchio: Not that they talk to me, but they're, they're the lifeblood of the plant, their medicine.
• 9:12
  Joy Musacchio: And nothing's pre-poured.
• 9:13
  Joy Musacchio: Nothing is pre-poured.
• 9:15
  Joy Musacchio: Everything is done in the moment with intention and a bit of ceremony.
• 9:19
  Tom Jackobs: Okay, so when, when you get an order, you're preparing everything specifically for that order.
• 9:25
  Joy Musacchio: Yes.
• 9:25
  Joy Musacchio: Yeah.
• 9:26
  Joy Musacchio: So we get an order, we print it out, we read it and, write a note.
• 9:30
  Joy Musacchio: So it would be like, you know, dear Tom, thank you so much for your order.
• 9:32
  Joy Musacchio: I really hope that you enjoy the lavender.
• 9:35
  Joy Musacchio: Much love, Joy.
• 9:37
  Joy Musacchio: And then we pour it, hand pour it, and then we hand label it.
• 9:41
  Joy Musacchio: And, then I'm usually the one that's packing, and so then we pack, pack and ship.
• 9:47
  Tom Jackobs: Wow.
• 9:47
  Tom Jackobs: Awesome.
• 9:48
  Tom Jackobs: That's a labor of love, right?
• 9:50
  Tom Jackobs: Because I'm sure there's machines out there that can do some of that for you.
• 9:55
  Tom Jackobs: Why, why the choice, the intentional choice of doing it this way?
• 10:00
  Joy Musacchio: Because a lot of the times when, you could see the list of oils, someone orders, you kind of could tell what they're ordering for.
• 10:07
  Joy Musacchio: You know, if it's a cold, a flu, or this or that.
• 10:09
  Joy Musacchio: That's one thing.
• 10:10
  Joy Musacchio: The other thing is, is that I'm a big believer in, intention, like, like I could make a dish of pasta and so could my friend, and if they're an asshole and being in that mood, and I'm not, the mine is going to come out.
• 10:25
  Joy Musacchio: It's going, there's gonna be a subs, an underneath substance to it, you know, I know this sounds so hokey, but truly, you know, so I, so this is a quick story.
• 10:33
  Joy Musacchio: So when we get the oils, I get the oils in and we, I detox them energetically, so to speak, which might be a little out there for some people, but then I play music for them and then we decant, we do a ceremony.
• 10:48
  Joy Musacchio: We thank the oil and light a candle, put on some music, and then I decant into amber bottles that we, that we pour from.
• 10:56
  Joy Musacchio: And so anyway, a friend of mine who had another company, in another state, I was ordering from Thailand.
• 11:01
  Joy Musacchio: And so I called her up and I said, do you need anything from Thailand?
• 11:05
  Joy Musacchio: She said, yes, I need finger root.
• 11:07
  Joy Musacchio: And I said, okay.
• 11:08
  Joy Musacchio: So I was ordering finger root too.
• 11:10
  Joy Musacchio: And for those of your people, well, nobody knows what finger root is.
• 11:14
  Joy Musacchio: It smells the way it sounds, right?
• 11:17
  Joy Musacchio: It smells like, finger root, it's not bad, but you wouldn't say like, hit me with another shot of finger root for, for a perfume, right?
• 11:25
  Joy Musacchio: So anyway, I got five kilos, and I divided it up.
• 11:29
  Joy Musacchio: I poured two and a half and I sent my friend the other, and then I met her at a conference about a year later.
• 11:36
  Joy Musacchio: And she came over and she smelled the finger root.
• 11:38
  Joy Musacchio: And she said, this finger root, you got new finger root.
• 11:40
  Joy Musacchio: This is lovely.
• 11:41
  Joy Musacchio: And I said, this is the same finger root that I gave you.
• 11:44
  Joy Musacchio: I said, this is not a big seller, you know?
• 11:46
  Joy Musacchio: And she said, but your smells softer.
• 11:48
  Joy Musacchio: There's a different quality to it.
• 11:50
  Joy Musacchio: And I said, okay.
• 11:52
  Joy Musacchio: I guess I proved the invisible to myself with the love and the attitude towards something.
• 11:58
  Joy Musacchio: 'cause my friend is wonderful, but she looks at the oils, their, their products, and she's a supplier.
• 12:05
  Joy Musacchio: And I'm not, I'm a treshold.
• 12:07
  Tom Jackobs: Nice.
• 12:08
  Tom Jackobs: I love that story.
• 12:09
  Tom Jackobs: That, yeah, that, would prove it to me that, you know, the, the care and handling and the extra that you do with it just preserves the, the fragrance probably a lot better.
• 12:19
  Tom Jackobs: So let's shift gears just a little bit and talk about the business side.
• 12:24
  Tom Jackobs: You know, going from being a teacher and then being a massage therapist and then going into, this business, it sounds like you had to be a self learner in terms of everything that takes to be a business owner and to have a product-based business.
• 12:40
  Tom Jackobs: So what was that journey like for you in terms of getting that education or figuring it out on your own and, and then balancing that business, which is always so dry, right?
• 12:53
  Tom Jackobs: It's not, people don't think that the business side has a lot of love to it.
• 12:57
  Tom Jackobs: I think it does.
• 12:58
  Tom Jackobs: But how do you balance that with the more, energetic and, and the love and care that, that you do for the other part of the business.
• 13:06
  Joy Musacchio: Yeah, that was, that was a bit of a learning curve, you know.
• 13:09
  Joy Musacchio: Well from sourcing the, not sourcing the oils, but the bottles and the caps and the labels, and then the insurance and shipping.
• 13:18
  Joy Musacchio: And it was, and realizing that, there's a lot more that goes into pricing something than just what you pay for it, you know?
• 13:26
  Joy Musacchio: And, and it was, curve.
• 13:27
  Joy Musacchio: I underpriced for a long, long time.
• 13:29
  Joy Musacchio: I think for many reasons.
• 13:31
  Joy Musacchio: I didn't have experience, but I also wanted the oils to reach people that they needed to reach, you know, and it took a year or two and stuff before I realized, okay, this is a business.
• 13:43
  Joy Musacchio: I mean, this is also a business not just this passion.
• 13:47
  Joy Musacchio: And, so I read a couple of books like the Blue Ocean Strategy, you know, it's a couple of business books and I kind of dialed myself in.
• 13:57
  Joy Musacchio: I don't know if I answered your question.
• 13:59
  Tom Jackobs: What did that feel like going like.
• 14:01
  Tom Jackobs: Having to learn the business side for being, kinda in the softer fields if, if I could say it that way.
• 14:09
  Tom Jackobs: You know, business, you know, black and white numbers, you know, zeros and ones.
• 14:13
  Tom Jackobs: So what was that like for you to make that transition and realize, I have to know this business if I wanna serve more people?
• 14:22
  Joy Musacchio: Oh, that was a hard truth.
• 14:23
  Joy Musacchio: You're right.
• 14:24
  Joy Musacchio: The softer side for sure.
• 14:25
  Joy Musacchio: And also, I mean, I'm Italian and I was a teacher and I was like the only kid.
• 14:32
  Joy Musacchio: So there's the and, and I'm a Libra and all of that stuff.
• 14:35
  Joy Musacchio: I'm, I'm a nice person.
• 14:36
  Joy Musacchio: I'm real generous.
• 14:37
  Joy Musacchio: I'll give you the shirt off of my back.
• 14:38
  Joy Musacchio: So to actually say, no, no, this is a business and actually I not deserve, it's the wrong word, but, it actually, there, there's an exchange happening here, a fair exchange, you know, for,
• 14:51
  Tom Jackobs: Yeah.
• 14:51
  Joy Musacchio: Product and that took a while.
• 14:52
  Joy Musacchio: And, and finally I think I came to the point that if I didn't value, and this is gonna sound so like hokey, but if I didn't value what I was selling, if I didn't value what I was offering, then nobody else would too.
• 15:04
  Joy Musacchio: That was a switch.
• 15:06
  Joy Musacchio: And I always ask myself a question before I put a new class up or a new product up or anything.
• 15:11
  Joy Musacchio: I ask myself, would I buy this?
• 15:13
  Joy Musacchio: And if the answer is no.
• 15:15
  Joy Musacchio: Then I think I price it differently.
• 15:17
  Tom Jackobs: Oh, interesting.
• 15:18
  Joy Musacchio: I hate being ripped off.
• 15:19
  Joy Musacchio: And I, and I refuse to rip anybody off.
• 15:21
  Joy Musacchio: But then sometimes when you have that fear or bias, you go way the other way.
• 15:27
  Joy Musacchio: You know that you're like, oh, I'll pay you to take my stuff.
• 15:30
  Joy Musacchio: Like, well, I'm not gonna make any money.
• 15:33
  Tom Jackobs: Yeah.
• 15:34
  Tom Jackobs: Well, I'm, I'm sure there were points in, in the business where at that point where you had to make a decision of, do I raise the rates?
• 15:42
  Tom Jackobs: Do I do something different?
• 15:45
  Tom Jackobs: Because, you know, money's going out faster than it's coming in and you know when, when you come down to those, those issues, it's hard to kind of keep that heart-led piece into it, but I know a lot of people still keep that heart-led and, and balance it.
• 16:02
  Tom Jackobs: How about for you?
• 16:03
  Tom Jackobs: Was, was there a balancing act when times got tough and how did you approach that?
• 16:09
  Joy Musacchio: So that would be kind of like right now because with, with the change of administration and so forth and so on, now we have these tariffs and essential oils.
• 16:21
  Joy Musacchio: Were never tariffed.
• 16:22
  Joy Musacchio: So, I had to order, I, I ordered these oils, white, ginger, lily, and, I order carrot seed, white ginger lily, Spikenard and vetiver from India.
• 16:31
  Joy Musacchio: And I worked with this one distiller.
• 16:33
  Joy Musacchio: And the oils are exquisite and white ginger lily is a pricey one.
• 16:38
  Joy Musacchio: So where you could buy, let's say lemon, you pay a hundred dollars for a quart or so, white ginger lily is 3,200 bucks for a quart.
• 16:46
  Joy Musacchio: So it's,
• 16:47
  Tom Jackobs: Oh my gosh.
• 16:48
  Joy Musacchio: It's an expensive, it's like an expensive oil and it's beautiful.
• 16:52
  Joy Musacchio: So I put off as long as I could, ordering from the guy, and then I ordered from him and I did this consciously.
• 17:00
  Joy Musacchio: And everyone was saying, look, somewhere else, because the tax from for India was 52%.
• 17:06
  Joy Musacchio: So my order was a$5,700 order of oils, and then I got tariff 3,100 bucks.
• 17:15
  Tom Jackobs: Wow.
• 17:15
  Joy Musacchio: And I absorbed it though.
• 17:16
  Joy Musacchio: I absorbed that, this time.
• 17:18
  Joy Musacchio: And I will as long as I can.
• 17:20
  Joy Musacchio: I'm hoping that things will roll.
• 17:21
  Joy Musacchio: I'm hoping roll back a little.
• 17:24
  Joy Musacchio: 'cause it's not sustainable and it isn't fair, you know?
• 17:27
  Joy Musacchio: So with that, I try and, I'll never cut corners.
• 17:30
  Joy Musacchio: Like I won't carry the oil.
• 17:32
  Joy Musacchio: I won't carry the oil if I can't get the one I want instead of getting some crap, you know?
• 17:39
  Tom Jackobs: Yeah.
• 17:39
  Tom Jackobs: Yeah.
• 17:40
  Joy Musacchio: And, and luckily I was able
• 17:41
  Tom Jackobs: to
• 17:42
  Joy Musacchio: absorb it.
• 17:43
  Tom Jackobs: Yeah, yeah, for sure.
• 17:45
  Tom Jackobs: Then that, that brings up another good question, when those things happen where you are looking for a oil, but it's just not available.
• 17:55
  Tom Jackobs: You could go somewhere else and get it, but you know, the quality is not that great at the other place.
• 17:59
  Tom Jackobs: Like how do you kinda, what's, what's your kind of mindset or your, your flow, your decision making process to say, no, I'm going to stick with what I believe is right and I'm just, I'm gonna go without because there's no other good option.
• 18:17
  Joy Musacchio: Yeah.
• 18:17
  Joy Musacchio: And, so, and you know, the, the good thing about, well the lucky thing about oils is, or at least my business, I have like 400 essential oils, right?
• 18:26
  Joy Musacchio: So there, there's, it's a, it's a big library of oils and hydrosols.
• 18:31
  Joy Musacchio: I just can't justify selling something that like, if you want it for a candle, you know, or make cleaning products, go, go, go buy, go, go, go.
• 18:41
  Joy Musacchio: There's so many places.
• 18:42
  Joy Musacchio: But if you want oils to use medicinally or to do deep inner work, you know, to, and I think.
• 18:48
  Joy Musacchio: I honestly think everyone should be doing deep inner work now because it's such an interesting time to be on the planet.
• 18:54
  Joy Musacchio: I can't justify going against not what I want, but what's right, you know?
• 19:01
  Joy Musacchio: Right, right for me, and so, and oftentimes if I can't find an oil, or a hydrosol, then I'll distill it myself.
• 19:09
  Joy Musacchio: I'll get the plant material and I'll distill it and not, not the essential oil, but the hydrosol, which is the water part of the oil.
• 19:16
  Tom Jackobs: Okay.
• 19:17
  Tom Jackobs: Getting some kisses there from your dog.
• 19:19
  Tom Jackobs: That's awesome.
• 19:20
  Tom Jackobs: Yeah.
• 19:22
  Tom Jackobs: Cool.
• 19:22
  Tom Jackobs: Yeah.
• 19:22
  Tom Jackobs: Those gotta be really tough decisions to make sometimes, especially if you have customers that are wanting a certain oil and you're just like, sorry, like, I can't find something good enough for you.
• 19:34
  Tom Jackobs: How do customers typically respond?
• 19:36
  Joy Musacchio: Oh, that's different ways.
• 19:38
  Joy Musacchio: Some, some are, rude.
• 19:41
  Joy Musacchio: Not rude, but some are like, well, I don't understand that.
• 19:44
  Joy Musacchio: You know, that kind of thing.
• 19:45
  Joy Musacchio: You know, you always had it.
• 19:46
  Joy Musacchio: You don't have it now.
• 19:47
  Joy Musacchio: And then if I explain, I, I know that, but, but my distiller, da, da da, da, da.
• 19:52
  Joy Musacchio: Many will say, is there a, is there, can you, can you give me a replacement, a suggestion that I could use instead of, and, and, and then we'll go around that way.
• 20:02
  Joy Musacchio: Yeah.
• 20:02
  Joy Musacchio: It's,
• 20:03
  Tom Jackobs: Oh, that's good.
• 20:04
  Joy Musacchio: it, it's an interesting though, when you, the people get, and I get it.
• 20:07
  Joy Musacchio: I mean, I'm Sicilian for God's sake.
• 20:09
  Joy Musacchio: I get being like mad and, you know, and so, but, but what can I do?
• 20:14
  Joy Musacchio: You know, we can't get the oil.
• 20:16
  Tom Jackobs: Yeah, but it's nice that you give them alternatives because of your, your knowledge of the oils and what they can do for people.
• 20:23
  Tom Jackobs: You can say, well, that would be good, but we have something else that will be just as good.
• 20:28
  Joy Musacchio: Yeah.
• 20:29
  Joy Musacchio: Yes.
• 20:29
  Tom Jackobs: Very cool.
• 20:31
  Tom Jackobs: Well, Joy why don't you tell our listeners a little bit more about how they can find you online and potentially order some of your, your wonderful oils.
• 20:42
  Joy Musacchio: Oh, okay, so, well, you could find me at www.stillpointaromatics.com and I'm on social media too, but the website is better and I made a code, if you use a code heart-led, you'll get 15% off, sitewide.
• 21:00
  Joy Musacchio: So you could give us a try and take a class, ask any, and, and, and we're, we answer the phone.
• 21:08
  Joy Musacchio: So if you call, you'll get a person and we will answer you and we'll answer your email too.
• 21:14
  Joy Musacchio: So, yeah.
• 21:16
  Tom Jackobs: That's great.
• 21:17
  Tom Jackobs: And thank you so much for giving that code to the audience.
• 21:19
  Tom Jackobs: That's, above and beyond what I, what I was expecting.
• 21:22
  Joy Musacchio: My pleasure.
• 21:22
  Tom Jackobs: Thank you for that.
• 21:23
  Joy Musacchio: In my honor, really to be with you.
• 21:25
  Joy Musacchio: Yeah.
• 21:26
  Tom Jackobs: Yeah.
• 21:26
  Tom Jackobs: Well, thank you for being here and sharing your wisdom and your journey, which is just fascinating.
• 21:31
  Tom Jackobs: I find your journey very fascinating.
• 21:33
  Tom Jackobs: So, congrats on your success with the oil business and I wish you all the success in the future as well.
• 21:39
  Joy Musacchio: Oh, thank you.
• 21:40
  Joy Musacchio: I'm right back at you.
• 21:41
  Joy Musacchio: Yes.
• 21:43
  Tom Jackobs: Thanks.
• 21:44
  Tom Jackobs: And thank you listeners for tuning into today's show.
• 21:47
  Tom Jackobs: Make sure you're checking out everything that Joy has to offer, especially that discount code that's located down in the show notes.
• 21:54
  Tom Jackobs: So go check that out.
• 21:56
  Tom Jackobs: Go to her website and order those wonderful oils that I know you guys all love to use.
• 22:02
  Tom Jackobs: while you're down there, maybe you can see a review button.
• 22:05
  Tom Jackobs: If you could give the show a rating and review, I'd really appreciate that.
• 22:08
  Tom Jackobs: It just helps spread the word about the Heart-Led Business Show and helps more people that want to have a heart-led business.
• 22:14
  Tom Jackobs: Feel comfortable that it's possible to make money and still be heart-led.
• 22:19
  Tom Jackobs: So until next time, lead with your heart.
• 22:23
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 22:28
  Speaker 2: Join us next time for another inspiring journey into the heart of business.