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The Super Bowl and its advertisers: the CMO pre-game rundown
The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers.
At one of the highest CPM's in the industry (between $6.5m and $7m) advertisers are under pressure to make the biggest – and longest lasting – impact.
In this week's bonus episode, we sit down with Kyle Christensen, CMO at Splash inc. to talk about what brands should be doing either side of the Super Bowl LVIII. As previous head marketer at Facebook and Netflix, he talks about connecting with communities and how to have a compelling idea that extends beyond the Super Bowl, as well what…
The skinny
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