Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Diaper Industry
The U.S. birth rate hit a record low in 2025, and the diaper industry is feeling the squeeze. In this episode, Lucas and Luna examine how Procter & Gamble and Kimberly-Clark are adapting to shrinking demand for one of their most reliable product lines. P&G's Pampers brand saw volume decline roughly 5% in the last fiscal year, while Kimberly-Clark's Huggies struggled similarly. But instead of panicking, these consumer goods giants are pivoting — to premium products, new geographies, and adjacent categories like adult incontinence. Lucas breaks down the numbers: the U.S. diaper market…
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