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Lisa & Russell - If Peas Get Their Marketing Right.. · Lisa & Russell

• 0:00
  Speaker 1: Gen Z's funny. Things Gen Z TikTokers believe they have invented.
• 0:08
  Speaker 1: Sleeping in. They call it bed rotting. Their concept apparently,
• 0:13
  Speaker 1: it's a weekend lie in. And love this one, silent walking.
• 0:19
  Speaker 1: That's a Gen Z TikTok driven wellness practice that they've
• 0:23
  Speaker 1: come up with.
• 0:24
  Speaker 2: Really?
• 0:24
  Speaker 1: It means going for a walk without your headphones on.
• 0:27
  Speaker 1: Get out of town. Or your AirPods in. So no
• 0:29
  Speaker 1: podcast to distract you from the serenity.
• 0:33
  Speaker 2: The sounds of nature. Yeah. And kids yelling and dogs barking.
• 0:36
  Speaker 1: Yeah.
• 0:37
  Speaker 2: Cars racing past.
• 0:38
  Speaker 1: Good on you, Gen Z, for bringing us those two.
• 0:40
  Speaker 2: Concepts that we'd never heard of. Where would we be
• 0:42
  Speaker 2: without them? Well, without them, we never would have discovered peas.
• 0:47
  Speaker 1: Peas.
• 0:48
  Speaker 2: Peas. That is the, well, what they're saying is the
• 0:55
  Speaker 2: cottage cheese has had its day.
• 0:56
  Speaker 1: Yes. The cottage cheese industry is now peas.
• 0:59
  Speaker 2: It's just a cottage industry now. Peas are having their moment.
• 1:03
  Speaker 2: That is the... And if peas get their.
• 1:07
  Speaker 1: In 2026.
• 1:07
  Speaker 2: If peas get their marketing right, they will be the
• 1:10
  Speaker 2: next cottage cheese.
• 1:11
  Speaker 1: Can you say that sentence again? If peas get their
• 1:14
  Speaker 1: marketing right.
• 1:15
  Speaker 2: If peas get their marketing right, so they've all got
• 1:17
  Speaker 2: to get together, get a plan, all right? And you
• 1:20
  Speaker 2: will be the next cottage cheese.
• 1:21
  Speaker 1: Got a lot of non-brand pea.
• 1:22
  Speaker 2: This is the... This is the... On target would help. Yeah.
• 1:27
  Speaker 2: That is the bold declaration of one TikToker who is
• 1:31
  Speaker 2: heralding the dawn of another budget-friendly grocery staple.
• 1:36
  Speaker 1: Oh.
• 1:36
  Speaker 2: It must be new.
• 1:37
  Speaker 1: Your KPI.
• 1:38
  Speaker 2: I haven't seen them before in the freezer section. Never.
• 1:42
  Speaker 2: This is according to Love Island's Raven Ross.
• 1:45
  Speaker 1: Raven.
• 1:46
  Speaker 2: From Love Island.
• 1:47
  Speaker 1: Okay.
• 1:48
  Speaker 2: Has dedicated a TikTok series called Hashtag P Propaganda.
• 1:53
  Speaker 1: P Propaganda. What the?
• 1:57
  Speaker 2: Exactly. It is the high-performing member of the vegetable team.
• 2:01
  Speaker 1: Oh, my God. So what is she doing to the
• 2:05
  Speaker 1: peas to get their branding on, you know?
• 2:07
  Speaker 2: Well, she's bringing it. She's TikTok-ing it. That's all you
• 2:11
  Speaker 2: need to do, isn't it? Hashtag get a pea in.
• 2:16
  Speaker 1: You. I don't know. I'm not too sure I understand.
• 2:20
  Speaker 2: Is it?
• 2:21
  Speaker 1: Does she offer up pea recipes?
• 2:22
  Speaker 2: Well, you wouldn't understand. Recipe? Recipes. Yeah, okay, boomer. You
• 2:26
  Speaker 2: wouldn't understand. I'm not a boomer. I'm a Gen X.
• 2:28
  Speaker 1: Thank you very much.
• 2:29
  Speaker 2: Yeah, but to TikTokers and Gen Z, you're all the same.
• 2:33
  Speaker 2: You're just old and past it and you're not with it.
• 2:36
  Speaker 2: You're not with the peas. Anyway. I've never been with
• 2:40
  Speaker 2: the peas. And there's good news about this too. Good news,
• 2:43
  Speaker 2: pea heads. There isn't a specific limit. You can pee
• 2:47
  Speaker 2: to your heart's content.
• 2:49
  Speaker 1: Right.
• 2:49
  Speaker 2: You can never overdose on peas.
• 2:51
  Speaker 1: Is she making money off this?
• 2:53
  Speaker 2: Well, you would hope so, wouldn't you?
• 2:55
  Speaker 1: Is this a pea-driven economy?
• 2:56
  Speaker 2: I mean, seriously. This is where we've come.
• 3:03
  Speaker 1: I've got no words.
• 3:05
  Speaker 2: None at all?
• 3:06
  Speaker 1: No words.
• 3:07
  Speaker 2: Oh, well, we'd better stop now then.