Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
97: Aurelien Mottier, CEO of Operatix on effective pipeline generation for startups
Aurelien "Ray" Mottier runs the sales acceleration and lead generation company, Operatix.
Ray talks about the decision to insource vs outsource, measuring success, how hard it is to be an SDR and a whole lot more.
If you are thinking about pipeline generation you could do a lot worse than listen to the ideas and views of someone who has been doing this for over a decade.
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