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#HURDLEMOMENT: CBD 101: An Expert Answers Your Frequently Asked Questions About CBD · Hurdle with Emily Abbate

0:00
Speaker 1: CBD.
0:00
Speaker 2: A lot of people say snake oil type claims it's
0:03
Speaker 2: a cure all, etc. It's a tool in the toolbox
0:06
Speaker 2: that can complement your wellness routines. It is not going
0:10
Speaker 2: to be the silver bullet, the hard push, the cure,
0:14
Speaker 2: all one and done. And I also hate solutions that
0:18
Speaker 2: aggressively overbalance because if you're seeing symptoms arise, typically it's
0:24
Speaker 2: from small changes that can create compounding effects over time.
0:43
Speaker 3: Hey everyone, Emily a body here bringing you another installment
0:46
Speaker 3: of Hurdle moment from Hurdle on today's show. I am
0:50
Speaker 3: chatting to you all about CBD.
0:53
Speaker 4: That's right.
0:53
Speaker 3: I am answering your big CBD questions with the help
0:58
Speaker 3: of Max Pulling, the director of Innovation at Beam.
1:02
Speaker 4: Now. I know Beam may.
1:05
Speaker 3: Sound familiar to you, and that is because Beam is
1:07
Speaker 3: a long time sponsor of the show and a partner
1:11
Speaker 3: of mine. But I knew I had to go to
1:14
Speaker 3: the experts to get the details on what we needed
1:18
Speaker 3: to know. Here is what I know going into this conversation.
1:22
Speaker 4: A couple of things. Actually, I know a few things.
1:24
Speaker 3: The first thing that I know is that at this point,
1:27
Speaker 3: according to a twenty nineteen Gallup poll, sixty four percent
1:31
Speaker 3: of Americans are familiar with CBD and or CBD products.
1:36
Speaker 3: According to twenty nineteen research from Consumer Reports and estimated
1:40
Speaker 3: sixty four million Americans, sixty four million have tried CBD
1:46
Speaker 3: in the last twenty four months.
1:49
Speaker 4: Of those who use.
1:50
Speaker 3: CBD, twenty two percent said it helped them supplement or
1:54
Speaker 3: replace prescriptions or over the counter options.
1:58
Speaker 4: Here's my take on CBD.
2:00
Speaker 3: I was hesitant on the whole shebang because I didn't
2:03
Speaker 3: like that I didn't exactly know what I was putting
2:05
Speaker 3: into my body. Thankfully, Max helps to shed a lot
2:08
Speaker 3: of light on exactly what CBD is, the different ways
2:12
Speaker 3: that we can use CBD, and the potential benefits that
2:15
Speaker 3: it can have. He's also really transparent on the fact
2:18
Speaker 3: that there is a lot of research to be done,
2:20
Speaker 3: and we talk about why that is. Why isn't there
2:23
Speaker 3: more research on CBD when it is such a thriving industry.
2:27
Speaker 3: I actually found statistics online that in twenty nineteen, the
2:30
Speaker 3: consumer sales of CBD products was eight hundred and forty
2:35
Speaker 3: five million dollars. In twenty twenty one, it is projected
2:40
Speaker 3: to go up to one point six billion.
2:45
Speaker 4: I know, it's insane, so it's important that we learn
2:48
Speaker 4: about it.
2:48
Speaker 3: I'm grateful to Max for all of his helpful intel,
2:51
Speaker 3: of course, because Beam is a partner. If you are
2:54
Speaker 3: interested in getting in on the CBD game after listening
2:58
Speaker 3: to this episode, I have a discount for you. Head
3:00
Speaker 3: on over to BEAMTLC dot com. That's e E A
3:03
Speaker 3: m TLC dot com and use the code Hurdle at
3:06
Speaker 3: checkout for at least fifteen percent off. And I say
3:09
Speaker 3: it like that because if you go for a subscription,
3:12
Speaker 3: which is already twenty percent off, then you can get
3:15
Speaker 3: up to a thirty five percent discount. My personal favorites
3:19
Speaker 3: the Beam Dream powder. It tastes like a delicious cinnamon
3:23
Speaker 3: hot chocolate. It helps me sleep better, a great combination
3:26
Speaker 3: of their nano CBDBSHI, lcnin, magnesium, melatonin, so much good
3:30
Speaker 3: stuff in there. And also, I love, love love their
3:33
Speaker 3: focus capsules which help me just get in my groove
3:37
Speaker 3: during the workday.
3:39
Speaker 4: Like I said, I learned a lot in this episode.
3:41
Speaker 4: You got to stick with it.
3:42
Speaker 3: I know that there are some big words here. Props
3:45
Speaker 3: to Max for knowing how to pronounce all of them.
3:48
Speaker 3: A lot of great info to help us make more
3:50
Speaker 3: informed decisions.
3:52
Speaker 4: Going forward.
3:53
Speaker 3: Shout out to the Hurdle book Club if you are
3:55
Speaker 3: listening to this on release day, we are meeting tonight
3:58
Speaker 3: on April twenty first, Really looking forward to that. The
4:01
Speaker 3: link to register if you haven't done so yet is
4:03
Speaker 3: in at the show notes. Also, make sure you're following
4:05
Speaker 3: along with Hurdle on social media. I have been getting
4:09
Speaker 3: after that at Hurdle Podcast, Instagram, game, and I would
4:13
Speaker 3: love for you to double tap to message to DM
4:17
Speaker 3: to repost all the things. It's the best. I love
4:20
Speaker 3: interacting with you guys. My gratitude is off the charts
4:24
Speaker 3: with that. Let's get to hurdling today. I am sitting
4:34
Speaker 3: down with Max Pulling. He is the director of Innovation
4:38
Speaker 3: at Beam. How are you doing today?
4:39
Speaker 4: Max?
4:40
Speaker 1: I'm doing great. How are you today?
4:42
Speaker 3: I'm doing great as well. So I was excited to
4:45
Speaker 3: bring you on here today because it just felt like
4:47
Speaker 3: a natural way to get into a lot of the
4:49
Speaker 3: questions that I had surrounding CBD. So I think, first
4:53
Speaker 3: and foremost, I mentioned you're the director of Innovation at Beam,
4:56
Speaker 3: So why don't you talk to us a little bit
4:57
Speaker 3: about what that actually entails.
5:00
Speaker 2: Yeah, it's a really fun title, and I take it
5:02
Speaker 2: pretty seriously from its core in that my goal is
5:05
Speaker 2: to innovate products for Beam to keep moving in the
5:08
Speaker 2: forefront of.
5:09
Speaker 1: Health and wellness.
5:11
Speaker 2: That We've started with a strong focus in cannabinoids and
5:14
Speaker 2: CBD what we call broad spectrum hemp oil, and we've
5:17
Speaker 2: moved on to some very intriguing complementary stack products that
5:22
Speaker 2: are designed towards our four functional pillars. With that, I'm
5:25
Speaker 2: in charge of not only developing and formulating these supplement
5:29
Speaker 2: stacks and ingredients, but also working with our consumers to
5:33
Speaker 2: make sure that their core pain points are answered properly,
5:37
Speaker 2: that the products are formatted in a high productive, deliverable
5:43
Speaker 2: something that's easy, convenient, natural, you don't feel like you're
5:46
Speaker 2: just forcing this into your day and your habit. I
5:50
Speaker 2: also work on all of our procurement, our packaging, our purchasing,
5:53
Speaker 2: and our operations logistics. So I've got a background in
5:57
Speaker 2: cannabinoid products that actually came from a personal journey of
6:00
Speaker 2: my own health and wellness goals with my wife and
6:03
Speaker 2: my own venture across the last seven to eight years,
6:06
Speaker 2: and it led me to the doorstep with Beam, and
6:09
Speaker 2: over the last eighteen months, I think this has been
6:12
Speaker 2: the best opportunity I could find for myself to have
6:14
Speaker 2: an impact on overall health and wellness journeys for other
6:18
Speaker 2: people as well well.
6:19
Speaker 3: I mean, you can't hint at that and then not
6:21
Speaker 3: like shed a little bit of light about how CBD
6:24
Speaker 3: has helped you personally. So let's chat on that for
6:27
Speaker 3: a second before we just dive into some of the basics.
6:30
Speaker 2: Sure, So, about twoenty twelve, my wife and I were
6:34
Speaker 2: living in Costa Mesa, and unfortunately, she was starting to
6:38
Speaker 2: exhibit symptoms of degenerative disc disease. And this is an
6:41
Speaker 2: hereditary kind of spine degeneration of the disks in between
6:45
Speaker 2: your vertebrae, and it was affecting her L five and
6:47
Speaker 2: S one, which is kind of right at the pivot
6:49
Speaker 2: of your lower back. And with that it became so
6:52
Speaker 2: debilitating that she slowly progressed to unemployment until eventually unemployment
6:58
Speaker 2: ran out due to health and day disability. And from
7:01
Speaker 2: there we had this real issue of her low quality
7:05
Speaker 2: of life pain management pharmaceuticals.
7:09
Speaker 1: Just overall, the.
7:10
Speaker 2: Woman I married was no longer able to enjoy life
7:13
Speaker 2: at the quality she wanted to, and it became the
7:16
Speaker 2: most important thing for me in my life. So I
7:19
Speaker 2: was fortunate to be in a position in my career
7:21
Speaker 2: where I could walk away. We sold our house, we
7:25
Speaker 2: sold everything we owned that didn't fit in an RV,
7:28
Speaker 2: and we ended up traveling to western coast from Tijuana
7:31
Speaker 2: to British Columbia. I retired quote unquote for six months
7:35
Speaker 2: and I had the ability to do so, and we
7:38
Speaker 2: just kind of vagabond wanderlusted up and down the coast
7:41
Speaker 2: for the summer twenty fifteen, and that's when we really
7:45
Speaker 2: started focusing on using CBD and cannabinoid therapies to reduce
7:50
Speaker 2: dependency on pharmacological type supplements, whether that's opioids, neural transmitted inhibitors,
7:58
Speaker 2: like all sorts of other things that my wife was.
8:01
Speaker 2: We found a ton of side effects, a ton of
8:03
Speaker 2: other issues with it, and at twenty five, twenty six
8:07
Speaker 2: years old, back surgery was not something that we were
8:09
Speaker 2: wanting to consider. My father's had three back surgeries, her
8:13
Speaker 2: father's had three or four various back surgeries on his head, next, shoulders, etc.
8:18
Speaker 2: And it was not something that at that point in
8:21
Speaker 2: your life you want to live another seventy five years with.
8:25
Speaker 1: So we look to what.
8:27
Speaker 2: Homeopathy type solutions were available, including acupuncture and mind of
8:31
Speaker 2: fulness and all sorts of other things. But CBD really
8:35
Speaker 2: seemed to provide a rounded, overall effect for my wife's
8:40
Speaker 2: health that other pharmaceuticals could not bring to her. She
8:46
Speaker 2: saw a lot of reduction of overall like I call
8:48
Speaker 2: it pain volume, things of that nature. But these are
8:51
Speaker 2: her inodotal experiences. I'm not a medical doctor. I can't
8:55
Speaker 2: give medical advice. It's also her personal journey. I'm just
8:59
Speaker 2: kind of her health guide or facilitator, if you will.
9:03
Speaker 2: But that sparked me into really learning and educating myself
9:06
Speaker 2: through like hemp and cannabinoid production. And when we finally
9:11
Speaker 2: ended up in Fort Collins, Colorado, I took a job
9:14
Speaker 2: at a rather large cannabis dispensary as a marketing manager.
9:18
Speaker 2: And I had already been doing marketing and a lot
9:20
Speaker 2: of it and development and things of that nature, and
9:23
Speaker 2: it led me into the cannabis market in where I
9:26
Speaker 2: became quickly a like inside industry knowledge based expert because
9:31
Speaker 2: I worked at a very large retail establishment and I
9:34
Speaker 2: made a lot of consumer education product choices, and then
9:37
Speaker 2: I disseminated that information out to my teams held internal trainings.
9:41
Speaker 2: Wanted to make sure the quality of service that we
9:43
Speaker 2: provided at that facility.
9:45
Speaker 1: Gave you more knowledge than I don't know.
9:47
Speaker 2: Man, it's green smoke it, you know, that type of thing,
9:50
Speaker 2: and really using other cannabinoids besides THHC to provide health
9:56
Speaker 2: and wellness results that were otherwise difficult to achieve with
10:01
Speaker 2: other options.
10:03
Speaker 3: For you versus your wife, you said a reduction in
10:07
Speaker 3: the pain volume as you as you termed it. With
10:11
Speaker 3: your personal use of CBD, what have you experienced For me?
10:16
Speaker 2: I find that it really helps me with my morning
10:19
Speaker 2: and stress and mood regulation. I'm a very high output
10:23
Speaker 2: type person. I always want to be at one hundred
10:27
Speaker 2: and five percent, and for me, that can lead to
10:29
Speaker 2: my brain doesn't shut off. I have that constant weight
10:33
Speaker 2: in my shoulders.
10:33
Speaker 1: I call it my.
10:34
Speaker 2: Shoulder earrings that I like to wear, and so with that,
10:39
Speaker 2: I feel that CBD in my regimen really helps me
10:42
Speaker 2: reduce and control some of that. I also found that
10:45
Speaker 2: once I moved out of Southern California, I have a
10:47
Speaker 2: social anxiety that I was unaware of. I simply thought
10:50
Speaker 2: that the high density living and urban population type living
10:54
Speaker 2: stuff was the norm, and that's just how you feel
10:57
Speaker 2: when you go out in society, and for os is
11:00
Speaker 2: a smaller metropolitan area, and so I really was able
11:03
Speaker 2: to step away from that. Now I can see that
11:05
Speaker 2: even just a costco run for me, little dip of
11:08
Speaker 2: CBD probably helps me on the way through the checkout line.
11:12
Speaker 4: Oh I love this.
11:13
Speaker 3: Maybe I should advise my father for his regular costco
11:16
Speaker 3: trips to also indulge in some CBD.
11:20
Speaker 2: You know, it's something that helps me. I don't think
11:23
Speaker 2: it's a solution, cure all anything of that nature. That's
11:26
Speaker 2: one of the big things that I hate about our
11:28
Speaker 2: industry is that it's been treated like such a snake
11:31
Speaker 2: oil commodity, and it's been so sensationalized by the media
11:35
Speaker 2: for headlines that, oh, CBD cured, blah blah blah. There's
11:39
Speaker 2: still a ton of medical research coming out here, and
11:42
Speaker 2: you don't need CBD infused into your bed sheets.
11:45
Speaker 4: I hear you, I hear you.
11:46
Speaker 3: Okay, So let's break it down like literally, starting from
11:50
Speaker 3: the very beginning here. So when someone says to you,
11:53
Speaker 3: what is CBD, what do you tell them?
11:55
Speaker 2: CBD is one molecule extracted from the plant or the
12:01
Speaker 2: cannabis plant period.
12:03
Speaker 4: That's a period.
12:04
Speaker 2: Now, if we want to get really overarching total. CBD
12:09
Speaker 2: is a cannabinoid, right, it stands for cannabi dial. Cannabi
12:13
Speaker 2: dial A lot of people will say is a non psychoactive,
12:16
Speaker 2: but that's not true. It still interacts with neurotransmitters in
12:19
Speaker 2: your brain, so it has psychoactivity. However, it's not intoxicated,
12:24
Speaker 2: so you're not going to feel any mental altered state
12:27
Speaker 2: when you imbibe something like CBD. What's really neat about
12:31
Speaker 2: it is that CBD can kind of well call that
12:34
Speaker 2: just a placeholder for non intoxicating cannabinoids, but it interacts
12:39
Speaker 2: with your endocannabinoid system. And this was only discovered as
12:42
Speaker 2: late as the nineties. But you have an internal system
12:46
Speaker 2: in your body that is regulated by cannabinoids or endocannabinoids
12:50
Speaker 2: from inside your body. Specifically, this is typically anatomide.
12:54
Speaker 1: Or two AG. There's also two other endocannabinoids.
12:57
Speaker 2: But point being, we have about four regulatory nabinoids in
13:00
Speaker 2: our body. Phido cannabinoids come from outside the body. That's
13:05
Speaker 2: endo is inside. Fido's outside. We have CBD, THHC, CBC, CBG,
13:11
Speaker 2: there's a million different ones. It's actually about one hundred
13:13
Speaker 2: and forty that we know. But there's basically the big five,
13:17
Speaker 2: and that's CBD, THHC. Then we get into what we
13:21
Speaker 2: call minors CBC, CBG CBN. Broad spectrum and full spectrum
13:26
Speaker 2: oils is kind of where this gets tricky, and then
13:28
Speaker 2: there's isolates. Full spectrum oils are going to include everything
13:32
Speaker 2: extracted out of a plant.
13:34
Speaker 1: Broad spectrum are going.
13:35
Speaker 2: To have a little slice of that removed, typically the THHC.
13:39
Speaker 2: The other big difference is like hemp and marijuana, they're
13:43
Speaker 2: both cannabis, but one has been bred so that the
13:47
Speaker 2: genetics produce CBD instead of THHC for the resin gland.
13:53
Speaker 3: And you'll notice that, I know, for example, Beam advertises
13:58
Speaker 3: their CBD as THHC free CBD. I think that that
14:02
Speaker 3: can be a main point for people when it comes
14:06
Speaker 3: to their hesitancy on CBD because they don't fully understand
14:10
Speaker 3: what it even is that they're truly taking in. So
14:13
Speaker 3: talk to me about, you know, the difference between something
14:16
Speaker 3: that may be marketed as a THHC free CBD versus
14:20
Speaker 3: you know, the whole, the whole shebang.
14:22
Speaker 2: Sure, so it's really rare for a plant, a cannabis
14:26
Speaker 2: plant to grow zero THHC. There's this process called cannabinoid synthase,
14:31
Speaker 2: and essentially a plant takes up all these amino acids
14:33
Speaker 2: and then it produces this cannabinoid, and that cannabinoid sits
14:37
Speaker 2: on a capiti stock, and that stock looks like a
14:39
Speaker 2: little arm holding an apple. And what that does is
14:43
Speaker 2: it's sticky resin. It's trying to collect mail pollen and
14:45
Speaker 2: produce flowers and receed, and the next generation goes over
14:48
Speaker 2: and over and over. We want to collect that little
14:51
Speaker 2: bit of oil because it interacts with our endo cannabinoid system,
14:55
Speaker 2: and so to get it to THHC free, we have
14:57
Speaker 2: to extract all that material, which typically occurs through CO
15:01
Speaker 2: two super critical extraction. That's a whole other science talk
15:05
Speaker 2: we can get into that. But then that oil comes
15:07
Speaker 2: through and we do a process called multi column fra
15:11
Speaker 2: ash chromatography, and that allows us to specifically target THCHC
15:16
Speaker 2: down to like five parts per million or less. And
15:20
Speaker 2: what that does is remove that cannabinoid so that we
15:24
Speaker 2: don't have it in our full spectrum. But we have
15:27
Speaker 2: a broad spectrum, and that means that we don't just
15:30
Speaker 2: cut out TCHC and everything else and only want CBD,
15:34
Speaker 2: because it's like having a band with only a guitar player.
15:38
Speaker 2: You need drums, vocals, bass, the whole thing to have
15:42
Speaker 2: a rounded sound and a full what they're calling entourage
15:46
Speaker 2: effect or synergy effect in multiple cannabinoids terpenes, et cetera
15:51
Speaker 2: interacting with your body. And that's that's how we go
15:54
Speaker 2: about like pulling out THHC. We don't want it for
15:57
Speaker 2: our athletes for WATA ADA compliance all that type of stuf.
16:01
Speaker 2: And then also the benefit comes to other people that
16:04
Speaker 2: can't have THHC in their system, whether it be employment reasons,
16:08
Speaker 2: personal choice, or concern over intoxication, etc.
16:12
Speaker 1: Etc.
16:13
Speaker 3: You mentioned the word benefits, which is the next question
16:15
Speaker 3: that I want to ask you about. Obviously, we talked
16:17
Speaker 3: about how CBD positively impacted your wife in both you
16:21
Speaker 3: and of course I'm sure many of the athletes that
16:24
Speaker 3: you just reference that work with BEAM. When we talk
16:26
Speaker 3: about benefits that can come hand in hand with CBD,
16:29
Speaker 3: what are we talking about here.
16:31
Speaker 2: I mean a lot of the research is still out there,
16:34
Speaker 2: and as far as the USDA FDA are concerned, there's
16:37
Speaker 2: no direct benefits from CBD.
16:40
Speaker 1: Now, what we can.
16:41
Speaker 2: Talk about are the actionary pathways of which we see
16:44
Speaker 2: interaction of the human endocannabinoid system and other regulatory pathways.
16:49
Speaker 2: So one of them that's really interesting is positive allosteric
16:54
Speaker 2: GABA modulation. Casual rolls off the tongue. Essentially, that means
16:59
Speaker 2: that you have these GABBA receptors, which is another neurotransmitter
17:03
Speaker 2: in your brain, and CBD can help widen those receptors
17:07
Speaker 2: to allow for more uptake.
17:09
Speaker 1: Right.
17:10
Speaker 2: Similarly, CBD is showing results as an a dentosine reuptake inhibitor.
17:16
Speaker 2: A dentosine is a chemical shown as a neurotransmitter in
17:19
Speaker 2: the brain that has a functionary interaction with the anxiety pathway.
17:23
Speaker 2: Now does that mean CBD xyz we make the transgressive property. No,
17:30
Speaker 2: right now, there are no claim benefits for CB. I'm
17:33
Speaker 2: very tight about that. This is why we have other
17:36
Speaker 2: complementary ingredients though. So if we know that CBD could
17:40
Speaker 2: help positively modulate gabba. Gabba has some roles in sleep,
17:46
Speaker 2: we pair that with melatonin, magnesium, elthienine, a reischie mushroom extraft.
17:51
Speaker 2: This is the complementary stack for dream. It creates such
17:55
Speaker 2: a wonderful sleep product. There's some other systems like your
17:58
Speaker 2: digestive system, your immune systems, all sorts of different cells
18:02
Speaker 2: in your body are shown to have endocannabinoid receptors on them,
18:06
Speaker 2: the CB one and CB two receptor. I talked about
18:09
Speaker 2: exactly what that role is, exactly what it does. The
18:12
Speaker 2: science is too young, the studies aren't there, the legislative
18:16
Speaker 2: ability to conduct those studies isn't quite there yet on
18:21
Speaker 2: a lot of this.
18:22
Speaker 3: Right, And that's I mean, because CBD and THHD so
18:25
Speaker 3: closely correlated, a lot of government funding won't go toward
18:28
Speaker 3: research that has to do with that.
18:30
Speaker 4: Is that correct?
18:31
Speaker 2: Yeah, A lot of it is because of its Schedule
18:33
Speaker 2: one narcotics designation as a marijuana extract or cannabis product. Now,
18:40
Speaker 2: there are some of the Farm Bill regulations that allow
18:43
Speaker 2: in state programs for hemp production, et cetera. We saw
18:47
Speaker 2: a big jump in twenty eighteen with some federal legalization there.
18:51
Speaker 2: There's still a lot of great area the USDA FDA
18:55
Speaker 2: need to make rulings on how these products are regulated.
18:58
Speaker 2: There's no mandatory qualifications for testing all these types of
19:03
Speaker 2: issues that still exist in a young market. As we
19:07
Speaker 2: see more legislation come in, more ability to research these
19:11
Speaker 2: would come through. Because the ethics and legality of researching
19:14
Speaker 2: a scheduled one narcotic like Heroin, aren't really allowing you
19:19
Speaker 2: to do a test to see if Heroin helps with pay.
19:28
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Speaker 3: on over to Gooder dot com. Slash Hurdle. That's goodr
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Speaker 3: dot com slash hurdle and use the promo code Hurdle
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Speaker 3: twenty twenty one to get ten.
20:39
Speaker 4: Dollars off at checkout.
20:41
Speaker 3: Amazing discount here again, that is Gooder dot com slash
20:45
Speaker 3: hurdle use code hurdle twenty twenty one to get ten
20:48
Speaker 3: dollars off at checkout. I think what's all so interesting
21:00
Speaker 3: here and appreciated at least by me, is this transparency.
21:05
Speaker 3: And I know one of the questions that came in
21:07
Speaker 3: before was talking about ingesting CBD versus topical CBD. So
21:13
Speaker 3: talk to me about kind of how that differentiates what
21:16
Speaker 3: your maybe your experience could be.
21:18
Speaker 1: Yeah. Absolutely.
21:19
Speaker 2: I mean topical CBD feels really safe because we don't
21:22
Speaker 2: put it in our body. We've put it on our body.
21:25
Speaker 2: It's typically a localized application. The thing about topical CBD
21:30
Speaker 2: is that your skin's really really good at keeping things
21:33
Speaker 2: out of your body, like that's what it's designed to do. Also,
21:37
Speaker 2: CBD is oil based, and your skin is mostly water
21:42
Speaker 2: and oil and water oil floats, so it's really difficult
21:46
Speaker 2: to really get any sort of topical CBD application below
21:50
Speaker 2: literally a skin deep level. And so we call it
21:53
Speaker 2: topical versus transdermal, which would be something that's been made
21:57
Speaker 2: to actually penetrate your skin and intro your bloodstream, like
22:00
Speaker 2: a transdermal patch or something of that nature. So applying topically,
22:06
Speaker 2: it's great for surface level applications. I have kind of
22:10
Speaker 2: a slip doing some shake and bake teaching some kids
22:15
Speaker 2: how to play lacrosse, and I twist it up a
22:18
Speaker 2: little bit of soft tissue underneath my right patella, and
22:21
Speaker 2: I find if I don't keep good form during running
22:23
Speaker 2: or cycling, I can get a little irritation on the
22:26
Speaker 2: inside of my knee. It's great to apply for me CBD.
22:30
Speaker 2: Topically it kind of helps with some of the soreness, etc.
22:33
Speaker 2: I also find it it pushes other parts of my
22:36
Speaker 2: ritual or wellness routine in that I'm massaging that area,
22:40
Speaker 2: I'm taking the time to stretch. It is a tool
22:43
Speaker 2: in my toolbox, right and I'm a big proponent of this.
22:47
Speaker 1: It's like CBD.
22:49
Speaker 2: A lot of people say snake oil type claims it's
22:51
Speaker 2: a cure all, et cetera. It's a tool in the
22:53
Speaker 2: toolbox that can complement your wellness routines. It is not
22:58
Speaker 2: going to be the silver bullet, the hard push the
23:02
Speaker 2: cure all one and done. And I also hate solutions
23:06
Speaker 2: that aggressively overbalance because if you're seeing symptoms arise, typically
23:12
Speaker 2: it's from small changes that can create compounding effects over time.
23:17
Speaker 2: So when we talk about a topical application, it's great,
23:21
Speaker 2: but it's great in a routine if you're looking to
23:24
Speaker 2: really target some things internally. Ingesting CBD can help your
23:29
Speaker 2: endocanibinoid system regulate where it needs cannabinoids.
23:34
Speaker 3: CBD is a part of a routine. I mean, that's
23:36
Speaker 3: kind of how we view all of health and wellness, right.
23:39
Speaker 3: It's like you can't run your body into the ground
23:41
Speaker 3: and not prioritize recovery or nutrition. Just like if you're
23:45
Speaker 3: only thinking about your nutrition, well, that might help you
23:48
Speaker 3: feel great, but it's still important for you to move
23:50
Speaker 3: around every once in a while. So you really want
23:52
Speaker 3: to think holistically when it comes to your overall wellness routine.
23:57
Speaker 4: You know what I'm saying.
23:58
Speaker 2: Yeah, absolutely, And it's been the biggest change for me
24:01
Speaker 2: as I've grown into my thirties is readjusting my relationship
24:06
Speaker 2: with fitness, wellness, health as my relationship with movement and
24:11
Speaker 2: well being over what's on the scale. How do I
24:15
Speaker 2: physically appear and look in the mirror, etc. If I
24:18
Speaker 2: can crush whatever I'm doing and feel good while I'm
24:21
Speaker 2: doing it, that is how I feel healthy and.
24:24
Speaker 4: Well for sure.
24:25
Speaker 3: Another question coming in from the hurdle community here, I
24:28
Speaker 3: see that some CBDs can be super pricey and other
24:31
Speaker 3: ones not so much. Is there anything specific that I
24:34
Speaker 3: should look into when it comes to buying my CBD
24:38
Speaker 3: so that I know that I'm buying something that's safe.
24:41
Speaker 1: Yeah.
24:42
Speaker 2: Absolutely, there's no regulation currently mandated by any government body,
24:46
Speaker 2: some state bodies on small things, but you need to
24:50
Speaker 2: make sure that there's third party laboratory testing on all
24:52
Speaker 2: of your hemp or kannabinoid products. Hemp is really good
24:57
Speaker 2: at being a bioaccumulator. This means that it can grab
25:01
Speaker 2: almost any heavy metal, pesticides, all sorts of things like
25:04
Speaker 2: that out of soil and put it in the finished material.
25:08
Speaker 2: And when we're extracting cannabinoids from hemp, we're extracting everything
25:12
Speaker 2: and concentrating it, and so we're taking all of that
25:15
Speaker 2: and smushing it down into a little tiny funnel keeping
25:17
Speaker 2: all that essence. And typically if there's pesticides, heavy metal residues,
25:22
Speaker 2: et cetera, you're going to concentrate that too, so you
25:25
Speaker 2: want to look for third party tests that make sure
25:27
Speaker 2: that you're covering some of those toxins. And then additionally,
25:31
Speaker 2: your cannabinoid test should look like there's strong results on it.
25:36
Speaker 2: And what I mean by that is if it claims
25:39
Speaker 2: to have a spectrum of cannabinoids but only shows a
25:42
Speaker 2: big old, single bargraph in one column, that's not a spectrum.
25:47
Speaker 2: That is an outlier, and then maybe some tiny little stuff.
25:51
Speaker 2: You want to see at least one percent two percent
25:55
Speaker 2: of other minor cannabinoids in your spectrums when you look
25:59
Speaker 2: across a product. Additionally, you don't want to see a
26:02
Speaker 2: product that is like dark and black and taste like
26:06
Speaker 2: wheat grass and really strong hemp earth flavors, because it
26:10
Speaker 2: typically means it's low refined. And when we extract hemp,
26:15
Speaker 2: we take all this biomass, we put it in a
26:17
Speaker 2: big old pressurized tube. We blast CO two through it
26:20
Speaker 2: and out comes this big old paste. But it's full
26:22
Speaker 2: of like the Omega three and omega six fatty acids
26:25
Speaker 2: that are all up in hemp seeds and hemp milk
26:27
Speaker 2: and everything like that. So we have to separate those
26:30
Speaker 2: and when we do. You can just have this like
26:32
Speaker 2: dark black crude oil and bottle that up and call
26:35
Speaker 2: it a tincture, or you can actually refine it, distill it,
26:39
Speaker 2: and then we do that chromatography to remove THHC and
26:43
Speaker 2: we're left with a product that is beautifully golden at
26:47
Speaker 2: room temperature. It becomes a crystalline product because it's so
26:50
Speaker 2: pure that the cannabinoids actually bind together and we create.
26:53
Speaker 1: Like rock candy.
26:55
Speaker 2: And so you want to be looking at a lot
26:56
Speaker 2: of these marks of quality. It shouldn't smell like a
27:00
Speaker 2: total hemp field. It should have third party laboratory testing,
27:05
Speaker 2: you should have a spectrum of cannabinoids, and you should
27:09
Speaker 2: be looking for heavy metal and pesticide results.
27:13
Speaker 3: And then another question that came in from the hurdle
27:15
Speaker 3: community asking about building up a tolerance. Can you build
27:18
Speaker 3: a tolerance up for CBDs that you might have to
27:22
Speaker 3: start taking more and is that something that could be
27:24
Speaker 3: of concern.
27:26
Speaker 2: Yeah, the human body is really good at adapting to
27:29
Speaker 2: adverse situations over time. As you put more cannabinoids into
27:34
Speaker 2: your body, you will get less response over time through
27:37
Speaker 2: your ECS or a no cannabinoid system. Now that doesn't
27:41
Speaker 2: always mean you won't get the same results. Because there's
27:44
Speaker 2: some theories that cannabinoid deficiency can be kind of overcome,
27:48
Speaker 2: rebalanced and set into like a maintenance serving. There's also
27:53
Speaker 2: going to be symptomatic use cases where you may see that, oh,
27:57
Speaker 2: I've got a trigger, and thus I want to take
27:59
Speaker 2: an additional serving something of that nature over time. Yes,
28:04
Speaker 2: but CBD doesn't have again, like very specific, directly noticeable
28:09
Speaker 2: results on an acute short timeline. It has more results
28:14
Speaker 2: like my allergy medicine, where I take it over time
28:17
Speaker 2: and I progressively get better results, and then I find
28:20
Speaker 2: a maintenance serving that I tend to stick at and
28:23
Speaker 2: continue through.
28:26
Speaker 4: It's very much like adaptogens.
28:27
Speaker 3: And I know that makes sense because a lot of
28:30
Speaker 3: the things that are in your quote unquote stacks happen
28:33
Speaker 3: to be adaptagens as well. Serving size really important thing
28:37
Speaker 3: to touch on before I let you go here today.
28:40
Speaker 3: When it comes to someone who may just be reaching
28:43
Speaker 3: for what could be the most common way to take CBD,
28:46
Speaker 3: which I would say would be through an oil or
28:48
Speaker 3: a tincture, what would you say is a good amount
28:53
Speaker 3: to start off with?
28:55
Speaker 2: You know a lot of people start with our five
28:57
Speaker 2: hundred milligram serving size it's a thirty bottle, so it
29:00
Speaker 2: has thirty servings.
29:02
Speaker 1: One millilter is a serving.
29:03
Speaker 2: Five hundred milligram seems to be attractive to new people
29:06
Speaker 2: because it gives them a good entry price point. But
29:10
Speaker 2: I also find that to get effective servings, most people
29:13
Speaker 2: have to take up to two milliliters to really see
29:16
Speaker 2: that result, and they want to start low and slow,
29:18
Speaker 2: so they take one, they move up, they move up
29:22
Speaker 2: until they get their effect. I find my friends and
29:25
Speaker 2: families start with about one thousand bottle, and that is
29:29
Speaker 2: a sixteen milligram serving size. It is something that's really
29:34
Speaker 2: unique about the end of cannabinoid system that it's not
29:38
Speaker 2: tied to your height, weight, sex, ethnicity, or anything for
29:43
Speaker 2: your tolerance or responsiveness. And you can have five hundred
29:46
Speaker 2: pound eight foot tall men and twelve pound people respond
29:53
Speaker 2: on totally different parts of this spectrum curve. So always
29:57
Speaker 2: start low and slow ten fifteen milligram servings increase from there.
30:04
Speaker 2: See where you're comfortable with use it until you get results.
30:08
Speaker 3: Are there any other myths that you would like to
30:11
Speaker 3: dispel about CBD use before I let you go?
30:16
Speaker 1: Yeah, you don't need CBD in everything. I mean like it.
30:19
Speaker 2: It can be a moisturizer, it can be antimicrobial. It
30:23
Speaker 2: shouldn't be a hand sanitizer like that. There's a lot
30:27
Speaker 2: of products that are on the market that take something
30:30
Speaker 2: that's already a product and then just throw CBD in
30:32
Speaker 2: it for the effect for the branding for the z
30:35
Speaker 2: the zaz On, the Jazz. Yeah, and it's buzzy and
30:40
Speaker 2: that's great. But hand sanitizer is effective because it has
30:44
Speaker 2: over seventy to ninety percent ice prople alcohol in it
30:47
Speaker 2: or ethanol. That's what's antimicrobial. The CBD oil has no
30:53
Speaker 2: effect in comparison to how much the ethanol is sanitizing. Similarly,
30:59
Speaker 2: like a CBD tooth paste, you don't need CBD in
31:01
Speaker 2: your toothpaste. It's not in your mouth even that long
31:04
Speaker 2: to really absorb. Right. It's not doing a great job
31:08
Speaker 2: at being an anti micro yes, will it?
31:10
Speaker 1: Most oils are.
31:12
Speaker 2: You don't see molds growing in olive oil, right, But
31:15
Speaker 2: I also don't infuse my bed sheets with olive oil
31:19
Speaker 2: because that would be silly and a sticky mess.
31:22
Speaker 1: So when you come to.
31:24
Speaker 2: A CBD product, think to yourself, like one quality is
31:29
Speaker 2: this equality brand? Does it represent itself as a quality brand,
31:32
Speaker 2: and then two, does this make claims that seem outlandish?
31:37
Speaker 1: Three?
31:39
Speaker 2: Is CBD really necessary to make this a better product?
31:44
Speaker 2: If it didn't have it would otherwise function.
31:48
Speaker 1: And typically we see.
31:50
Speaker 2: Any product that answers yes to those is going to
31:54
Speaker 2: burn out in the next six to eight months.
31:56
Speaker 1: People will stop buying it. Like in there was one.
32:00
Speaker 2: CBD exercise clothes that I thought was quite funny because
32:03
Speaker 2: once you wash them, I'm not sure how the CBD
32:06
Speaker 2: would stick around.
32:09
Speaker 3: We are unsure about these things. Oh man, Well, I
32:12
Speaker 3: really appreciate all of your insight into this. I think
32:15
Speaker 3: that again, CBD can definitely come off a little complicated feeling,
32:22
Speaker 3: but it's really helpful when people like you can come
32:25
Speaker 3: into the mix and help break it down in a
32:27
Speaker 3: way that might take a second, but it's definitely easier
32:31
Speaker 3: to understand. Max Pulling, Director of Innovation at Beam, Thanks
32:36
Speaker 3: so much for talking to us today. How do the
32:38
Speaker 3: hurdlers keep up with you? How do they follow along
32:40
Speaker 3: with Beam? Give me the details?
32:43
Speaker 1: Yeah.
32:43
Speaker 2: You can find Beam on Instagram at Beam Bam. You
32:47
Speaker 2: can also find us on our new TikTok. I believe
32:50
Speaker 2: we also are on the twitters and if you're looking
32:53
Speaker 2: for me. I'm on Instagram at max power nine to
32:55
Speaker 2: seven zero, but it's just my boring old personal account.
33:00
Speaker 4: I'm ready to keep up with your boring old personal account.
33:04
Speaker 1: A lot of pictures of my dog.
33:06
Speaker 4: I love it.
33:07
Speaker 3: I'm over at Emily a Body and at Hurdle Podcast
33:09
Speaker 3: Another Hurdle conquered.
33:11
Speaker 4: Catch you guys next time