Unlocking the middleverse: The Publicis playbook for the next wave of digital advertising
As chief data officer for Australia and New Zealand at Publicis Groupe, Maurice Riley stands at the intersection of data, technology, and advertising strategy.
On this week’s episode of The Business of Tech, Riley outlined the trends reshaping the advertising industry, highlighted the growing importance of the "middleverse" in customer journeys, especially during sluggish economic times, and offered practical advice for New Zealand businesses navigating the evolving digital landscape.
Riley describes the last decade as a period of profound change, with advertising becoming "100%…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.