From hippy to peanut butter hero: The wild adventures of Pic Picot
Pic Picot has lived his life like it's one big experiment. He's tried a bit of this, had success with a bit of that, lived on a commune, sailed the Pacific and modified a concrete mixer to roast peanuts in. The latter was the humble beginnings of what you'll now know as Pic's Peanut Butter. The self-confessed hippy joins Liam to talk risk-taking, money-making and the future of the beloved Pic's brand after a majority stake was recently sold to an Australian firm.
The podcasts in the SME Stream contain general information only, not financial or professional advice. Any opinions expressed in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.