#91 - Telling crispy customer stories and using unexpected honesty (Nick Casale, Director of Sales @ Sendoso)

30 Minutes to President's Club | No-Nonsense Sales · Jan 12, 2022 · 33m

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FOUR ACTIONABLE TAKEAWAYS

Set the ground rules for your prospect’s competitive evaluation (sell the model)

Lean on your winning zones & the prospect’s priorities, then identify where competitors fall short.

Gain traction against incumbents by explaining why market leaders are playing the game wrong.

Tell relatable, crispy customer stories by painting the specific people and their journeys.

PATH TO PRESIDENT’S CLUB

Director of Sales @ Sendoso

First Sendoso Sales hire and employee #3

Former SDR & AE @ Talkdesk…