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Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money
In this clip from The Manager’s Playbook, Mauricio Ruiz and Azad Naficy explore one of the most transformative shifts happening in the music business today: the explosive rise of ambient, instrumental, and neoclassical music and why it’s creating new financial opportunities for artists who approach it with intention.
Azad breaks down how changing conversations around mental health, peace of mind, and emotional well-being have opened the door for a new wave of artists who aren’t chasing virality, but instead building real, sustainable streaming revenue through catalog depth and consistency…
The skinny
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