Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Generalists Use Unconventional Referrals
In this episode, Lucas and Luna explore a counterintuitive job-search strategy for marketing generalists: leveraging what they call 'unconventional referrals.' Instead of asking someone to submit your resume to HR, you ask them to introduce you to three people in their network who might be hiring—or who might know someone who is. Lucas walks through the data: a 2025 study from the career platform HiredFound showed that candidates using this 'warm introduction chain' method saw a 34 percent higher callback rate compared to standard referrals. Luna adds a real-world example…
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