Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
Using your customers to lead product development and building a company with a truly unique point of difference, with Volition Beauty’s Brandy Hoffman
Joining me on the show today is Brandy Hoffman, Co-Founder of Volition Beauty.
Putting the power of innovation into the hands of the consumer, Volition has turned the beauty industry on its head through the use of community crowdsourcing to find the most in-demand products not yet on the market. The collection of clean skincare has come from the hearts and minds of half a million women in the brand’s fanbase, coming to life by 50+ expert labs.
In this episode we cover:
Why it’s so important to be clear on what makes your brand different and unique
The importance of understanding your customer…
The skinny
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