Latest / 30 Minutes to President's Club | No-Nonsense Sales
#560 - Inside a $3.6M Sale: From 40-Person Demo to Brutal Negotiation
They almost got shut out of the deal, then closed $3.6M anyway.
Johnny Larson breaks down the full sales cycle behind a $3.6M enterprise win, from forcing his way into an RFP he wasn’t invited to, to running a 50-person demo, to surviving a brutal pricing negotiation that nearly killed the deal.
This is a real, unfiltered look at how enterprise deals actually get done at the highest level.You’ll learn how to sell your way into closed doors, manage massive buying committees, control complex evaluations, and negotiate when the deal gets ripped out from under you.
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