Latest / Founder Unfiltered - What Founders Think But Never Say
Trust, Not Traditional Sales, Led Chris Ortega to a Thriving Fractional CFO Business
Join Bradley Jacobs as he sits down with Chris Ortega, founder of Fresh FP&A, to uncover the secrets of building a successful fractional CFO practice. Chris shares his journey from corporate finance to entrepreneurship, revealing practical strategies for identifying ideal clients, building trust, and generating leads through multiple channels. Learn why thinking like a CEO, rather than just a service provider, is crucial for scaling your fractional practice. Discover actionable tips for creating professional content and building your brand, even as a solo practitioner. Chris breaks down how…
The skinny
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