DTC Podcast | Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF
Subscribe to DTC Newsletter – https://dtcnews.link/signup Most brands are quietly killing themselves with growth hacks. Swapping button colors, chasing this week’s ROI, discounting to hit the number. Duncan, Strategy Lead at Pilothouse, makes the case that this is the worst creative strategy there is, and walks through what actually builds a brand that lasts. Duncan runs strategy at Pilothouse, where brand and performance are treated as one system instead of warring departments. He explains why Meta’s Andromeda shift is quietly ending the era of high-volume AI slop creative…
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