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What is Retail Media? With Co-op Media Network - Video Marketing Toolkit | EP 13
In this episode of The Video Marketing Toolkit, Dan Dennis from Daniel Dennis Media sits down with long-time friend and retail media expert Benjamin Goode, Branding and Communications Manager of Co-op Media Network, to unpack one of the innovative areas in retail marketing: retail media.
We dive into:
What retail media actually is.
How it’s changing the way brands advertise.
What the Co-op Media Network is doing to support suppliers and partners.
Why first-party data and in-store touchpoints are becoming the next big thing.
Ben and Dan have been mates for over a decade. They grew up together…
The skinny
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