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Solo Founders Wear Every Hat: Burnout, Boundaries and Building Alone | Steph Vrona, HighDef Studio
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Nobody warns you how many jobs you take on when you go solo. One day you are the strategist. The next day you are accounts receivable, sales, marketing and the CFO arguing with yourself about all of it.
Steph Vrona is about to hit year three as founder of HighDef Studio, a one-woman retention marketing firm she started after getting fired for telling a CEO his ideas were bad. Host Nate Fochtman has been a solopreneur for 18 years and together they get honest about what running a business alone actually looks like.
They talk about turning down referral fees to protect your…
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