8 Years Without Funding to $100M Raise & Now A Category Leader | Shivku Ganesan ,Exotel
A 14-year journey from bootstrap to scale.
Exotel’s story is one of India’s most remarkable SaaS journeys. Shivakumar Ganesan, started Exotel in 2011, bootstrapping it from the ground up. In 2012, he raised a seed round of ₹2.5 crore, but for the next eight years, the company grew without any external funding. Then came COVID and revenue went from $10M to $5M and what followed were bold strategic moves.
3 funding rounds, 2 major acquisitions, and the decision to stay focused on the Indian market despite advice to go global first. Today, Exotel powers calls for delivery executives, cab…
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