Building a Direct-to-Consumer Beef Business with Bastrop Cattle Co
This week, we’re headed down to Texas to chat with Max Kruemcke, co-owner of Bastrop Cattle Company, about what it takes to build a successful small-scale beef business. After an unexpected shift from the film industry to life on a cattle ranch, Max shares how he used his background in production and marketing to help Bastrop Cattle Co. evolve from supplying restaurants to shipping beef directly to customers across the Lone Star State.
Max gives us an inside look at the realities of marketing beef and the small changes ranchers can make to simplify the purchasing process for consumers. We…
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