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Cutting Through with Sharon O'Dea
We are speaking to Sharon O’Dea of Lithos Partners, who is a digital transformation pro for over 20 years - solving the pain of intranets and internal comms
We talk about how digital comms is being human. The role of ethics, empathy and understanding human motivations.
How comms needs to position itselves for the future, leverage lateral thinking and bridging different business functions
Where the tech and AI transformation means we need different skills, from data analysis in comms strategies to making content that is adaptable and flexible for the audience
Looking at Prescribe vs Subscribe…
The skinny
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