Latest / CPG Week by BevNET & Nosh
Capturing A Not-So-Obvious Consumer
This week on the NOSH Podcast, editor Carol Ortenberg and reporters Adrianne DeLuca and Brad Avery debrief from their trip to the final Natural Products Expo East including some approaches brands have taken to combat the rising costs of retail and Expo's new replacement. Then, Brad sat down with Ronak Shah, the co-founder and CEO of flavored collagen brand Obvi, to discuss how his brand built a D2C-first model on the foundation of a very specific consumer demographic.
In this episode:
1:33: The team dives into New Hope's announcement about Expo's final act and what we'll all be looking to see…
The skinny
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