Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 15 part 2: e-Commerce Shipping to Mexico: Opportunities & Challenges

Transcript

15 part 2: e-Commerce Shipping to Mexico: Opportunities & Challenges · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  This
• 0:00
  is
• 0:00
  Outside
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  the
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  Box
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  with
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  Asendia
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  USA,
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  a
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  podcast
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  educating
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  US
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  Based
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  brands,
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  marketplaces
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  and
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  E
• 0:07
  tailors
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  on
• 0:08
  international
• 0:09
  shipping
• 0:09
  topics
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  and
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  how
• 0:10
  they
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  can
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  expand
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  their
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  global
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  e
• 0:12
  commerce
• 0:12
  footprint.
• 0:13
  Hey
• 0:14
  everybody,
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  welcome
• 0:14
  back
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  to
• 0:15
  part
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  two
• 0:15
  of
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  our
• 0:15
  podcast
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  on
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  Mexico
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  with
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  Outside
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  the
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  Box
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  with
• 0:18
  Asendia
• 0:19
  USA
• 0:19
  with
• 0:20
  our
• 0:20
  special
• 0:20
  guests
• 0:20
  Leslie
• 0:21
  Foxhoven
• 0:21
  and
• 0:21
  Michael
• 0:22
  Di
• 0:22
  Vincenzo.
• 0:22
  And
• 0:22
  now
• 0:22
  more
• 0:22
  about
• 0:22
  Mexico.
• 0:24
  Tariff
• 0:25
  Watch
• 0:25
  2025.
• 0:26
  Right?
• 0:26
  That
• 0:27
  should
• 0:27
  be
• 0:27
  like
• 0:27
  the
• 0:27
  next
• 0:27
  deal
• 0:28
  break,
• 0:28
  right?
• 0:28
  Yeah.
• 0:29
  So
• 0:29
  honestly
• 0:30
  though,
• 0:30
  I
• 0:30
  mean,
• 0:31
  Tom,
• 0:31
  talk
• 0:31
  about
• 0:31
  being
• 0:32
  kept
• 0:32
  on
• 0:32
  your
• 0:32
  toes
• 0:32
  and
• 0:33
  put
• 0:33
  back
• 0:33
  on
• 0:33
  your
• 0:33
  heels
• 0:34
  at
• 0:34
  all
• 0:34
  times.
• 0:34
  So
• 0:35
  before
• 0:35
  we
• 0:35
  go
• 0:35
  into
• 0:36
  that
• 0:36
  though,
• 0:36
  Leslie,
• 0:37
  I
• 0:37
  think
• 0:37
  it
• 0:37
  was
• 0:37
  you
• 0:38
  actually
• 0:38
  that
• 0:38
  just
• 0:38
  mentioned.
• 0:39
  So
• 0:39
  the
• 0:39
  50
• 0:39
  de
• 0:40
  minimis
• 0:40
  just
• 0:40
  for
• 0:41
  everybody.
• 0:41
  And
• 0:41
  again,
• 0:41
  some,
• 0:42
  some
• 0:42
  people
• 0:42
  are
• 0:42
  going
• 0:42
  to
• 0:42
  be,
• 0:42
  you
• 0:43
  know,
• 0:43
  viewing,
• 0:43
  watching,
• 0:44
  you
• 0:44
  know,
• 0:44
  watching
• 0:44
  the
• 0:44
  video
• 0:45
  and
• 0:45
  then
• 0:45
  there's
• 0:45
  going
• 0:45
  to
• 0:45
  be
• 0:45
  listeners
• 0:46
  as
• 0:46
  well.
• 0:47
  I
• 0:47
  know
• 0:47
  it's
• 0:47
  hard
• 0:48
  without
• 0:48
  a
• 0:48
  visual,
• 0:49
  but
• 0:49
  can
• 0:49
  we
• 0:49
  just
• 0:49
  talk
• 0:50
  a
• 0:50
  little
• 0:50
  bit
• 0:50
  about
• 0:50
  the
• 0:50
  $50
• 0:51
  de
• 0:51
  minimis
• 0:51
  and
• 0:52
  then
• 0:52
  the
• 0:52
  tac
• 0:52
  and
• 0:52
  then
• 0:52
  the
• 0:52
  tax
• 0:53
  bands
• 0:53
  that
• 0:54
  come
• 0:54
  up
• 0:54
  the
• 0:54
  with
• 0:54
  the
• 0:55
  different
• 0:55
  percentages
• 0:56
  based
• 0:56
  on
• 0:56
  value
• 0:57
  real
• 0:57
  quick?
• 0:57
  So
• 0:58
  yeah,
• 0:58
  the
• 0:58
  de
• 0:58
  minimis
• 0:59
  that
• 0:59
  applies
• 0:59
  to,
• 1:00
  when
• 1:00
  shipping
• 1:01
  to
• 1:01
  Mexico,
• 1:01
  we
• 1:02
  enjoy
• 1:02
  a
• 1:02
  $50
• 1:03
  de
• 1:03
  minimis.
• 1:04
  So
• 1:04
  it
• 1:04
  means
• 1:04
  you
• 1:05
  don't
• 1:05
  have
• 1:05
  to
• 1:05
  pay
• 1:05
  duty
• 1:06
  and
• 1:06
  tax
• 1:06
  on
• 1:07
  those
• 1:07
  shipments.
• 1:08
  So
• 1:08
  that
• 1:09
  is
• 1:09
  a
• 1:09
  benefit
• 1:10
  that
• 1:10
  I
• 1:11
  know
• 1:11
  is
• 1:11
  enjoyed
• 1:12
  by
• 1:12
  everyone.
• 1:13
  The
• 1:13
  next
• 1:13
  tax
• 1:13
  bracket
• 1:14
  is
• 1:14
  $51
• 1:15
  to
• 1:15
  $117
• 1:17
  and
• 1:18
  again
• 1:18
  those
• 1:19
  are
• 1:19
  for
• 1:19
  US
• 1:20
  goods.
• 1:21
  You'll
• 1:22
  receive
• 1:22
  a
• 1:22
  global
• 1:23
  rate
• 1:23
  of
• 1:24
  17%
• 1:26
  from
• 1:26
  for
• 1:26
  that
• 1:26
  category,
• 1:27
  51
• 1:27
  to
• 1:28
  117
• 1:29
  and
• 1:29
  then
• 1:31
  beyond
• 1:31
  that
• 1:32
  up
• 1:32
  to
• 1:32
  a
• 1:33
  ousand,
• 1:33
  it
• 1:33
  is
• 1:34
  19%.
• 1:36
  Okay.
• 1:37
  And
• 1:37
  that's
• 1:38
  broken
• 1:38
  down
• 1:39
  in
• 1:39
  it
• 1:39
  for.
• 1:39
  It
• 1:40
  depends
• 1:40
  on
• 1:40
  the
• 1:40
  type
• 1:41
  of
• 1:41
  import
• 1:41
  as
• 1:41
  well.
• 1:42
  You
• 1:42
  can
• 1:43
  enjoy
• 1:43
  a
• 1:43
  16%
• 1:44
  if
• 1:44
  you
• 1:44
  do
• 1:44
  a
• 1:45
  formal
• 1:45
  import,
• 1:45
  but
• 1:46
  those
• 1:46
  are
• 1:46
  things
• 1:46
  that
• 1:47
  we
• 1:47
  would
• 1:47
  help
• 1:47
  educate
• 1:48
  the
• 1:48
  customer
• 1:48
  on.
• 1:49
  We
• 1:49
  would
• 1:49
  manage
• 1:50
  that
• 1:50
  on
• 1:50
  their
• 1:50
  behalf.
• 1:50
  Right?
• 1:51
  We
• 1:51
  would.
• 1:51
  Okay.
• 1:52
  Okay,
• 1:52
  fantastic.
• 1:53
  So,
• 1:53
  and
• 1:53
  that's
• 1:53
  all
• 1:53
  in
• 1:54
  USD,
• 1:54
  those,
• 1:55
  those
• 1:55
  values
• 1:55
  that
• 1:56
  you
• 1:56
  gave
• 1:56
  us?
• 1:57
  Yes,
• 1:57
  yes,
• 1:57
  correct.
• 1:58
  Okay,
• 1:59
  perfect.
• 1:59
  So
• 2:00
  that's
• 2:00
  great.
• 2:00
  Let's
• 2:01
  talk
• 2:01
  about
• 2:01
  tariffs.
• 2:02
  So
• 2:02
  if
• 2:02
  we
• 2:02
  want
• 2:03
  to
• 2:03
  just
• 2:03
  use,
• 2:04
  I
• 2:04
  think
• 2:04
  one
• 2:04
  of
• 2:04
  the
• 2:04
  words
• 2:04
  that
• 2:05
  comes
• 2:05
  to
• 2:05
  mind
• 2:05
  as
• 2:06
  we
• 2:06
  have
• 2:06
  embarked
• 2:06
  on
• 2:06
  this
• 2:07
  new
• 2:07
  year
• 2:07
  with
• 2:07
  a
• 2:08
  new,
• 2:08
  you
• 2:08
  know,
• 2:09
  political
• 2:09
  state
• 2:09
  and
• 2:10
  everything
• 2:10
  else
• 2:10
  going
• 2:10
  on,
• 2:11
  but
• 2:11
  there's,
• 2:11
  there's
• 2:11
  been
• 2:12
  a
• 2:12
  ton
• 2:12
  of
• 2:12
  uncertainty.
• 2:13
  Right.
• 2:13
  And
• 2:13
  uncertainty.
• 2:14
  A
• 2:14
  lot
• 2:14
  of,
• 2:15
  hey,
• 2:15
  we're
• 2:15
  doing
• 2:15
  this,
• 2:16
  but
• 2:16
  then
• 2:16
  do
• 2:17
  we
• 2:17
  have
• 2:17
  the
• 2:18
  logistics
• 2:19
  or
• 2:19
  processes
• 2:19
  in
• 2:20
  place
• 2:20
  to
• 2:20
  facilitate
• 2:21
  the
• 2:21
  collection
• 2:21
  and
• 2:21
  remittance
• 2:22
  and
• 2:22
  everything
• 2:22
  else?
• 2:23
  So
• 2:23
  can
• 2:23
  you
• 2:24
  talk
• 2:24
  or,
• 2:24
  you
• 2:24
  know,
• 2:25
  one
• 2:25
  of
• 2:25
  you
• 2:25
  guys
• 2:25
  just
• 2:25
  speak
• 2:26
  to
• 2:26
  what's
• 2:26
  going
• 2:26
  on
• 2:27
  with
• 2:27
  the
• 2:27
  tariff
• 2:27
  situation
• 2:28
  and
• 2:28
  or
• 2:29
  March
• 2:29
  4th.
• 2:30
  There's
• 2:30
  supposed
• 2:30
  to
• 2:30
  be
• 2:31
  a
• 2:31
  release
• 2:31
  of,
• 2:31
  you
• 2:32
  know,
• 2:32
  tariff
• 2:32
  updates.
• 2:33
  But
• 2:33
  just
• 2:33
  talk
• 2:33
  to
• 2:34
  us
• 2:34
  about
• 2:34
  what
• 2:34
  the
• 2:34
  expectations
• 2:35
  or
• 2:35
  potential
• 2:36
  expectations
• 2:36
  would
• 2:37
  be
• 2:37
  should
• 2:37
  these
• 2:38
  things
• 2:38
  take
• 2:38
  place.
• 2:39
  Yeah,
• 2:40
  I'll
• 2:40
  give
• 2:40
  the
• 2:40
  beginning
• 2:41
  of
• 2:41
  that.
• 2:41
  I'll
• 2:41
  give
• 2:41
  that
• 2:41
  a
• 2:42
  shot.
• 2:42
  Okay.
• 2:43
  So.
• 2:44
  Well,
• 2:44
  I'm,
• 2:44
  you
• 2:45
  know,
• 2:45
  I've
• 2:45
  lived
• 2:46
  and
• 2:46
  worked
• 2:46
  in
• 2:46
  Mexico
• 2:46
  my
• 2:47
  whole
• 2:47
  career,
• 2:47
  and
• 2:47
  certainly,
• 2:48
  you
• 2:48
  know,
• 2:49
  I
• 2:50
  have
• 2:50
  confidence,
• 2:51
  I
• 2:51
  have
• 2:51
  real
• 2:51
  confidence
• 2:52
  in
• 2:53
  the
• 2:53
  relationship
• 2:54
  that
• 2:54
  we,
• 2:54
  that
• 2:55
  we
• 2:55
  have
• 2:55
  with
• 2:55
  Mexico.
• 2:56
  I
• 2:56
  think
• 2:57
  that
• 2:57
  they'll
• 2:57
  get
• 2:57
  to
• 2:57
  a
• 2:58
  place
• 2:58
  where
• 2:58
  they'll
• 2:59
  negotiate
• 2:59
  those,
• 3:00
  those
• 3:00
  tariffs
• 3:00
  and
• 3:00
  postpone
• 3:01
  them,
• 3:01
  but
• 3:02
  we'll
• 3:02
  find
• 3:02
  that
• 3:03
  out
• 3:03
  tomorrow.
• 3:03
  So
• 3:03
  who
• 3:04
  knows?
• 3:04
  I
• 3:05
  know
• 3:05
  that,
• 3:05
  you
• 3:05
  know,
• 3:06
  they
• 3:06
  postpone
• 3:07
  the
• 3:07
  first,
• 3:07
  the
• 3:08
  first
• 3:08
  tariff
• 3:09
  gave
• 3:10
  them
• 3:10
  a
• 3:10
  month.
• 3:10
  And
• 3:11
  so,
• 3:11
  yeah,
• 3:11
  tomorrow's
• 3:12
  the
• 3:12
  big
• 3:12
  day.
• 3:13
  I
• 3:13
  think
• 3:13
  there
• 3:13
  may
• 3:13
  be
• 3:14
  some
• 3:14
  announcements
• 3:14
  today.
• 3:15
  But,
• 3:15
  but,
• 3:15
  you
• 3:15
  know,
• 3:16
  President
• 3:16
  Sheinbaum
• 3:17
  is,
• 3:17
  is,
• 3:17
  she's
• 3:18
  really
• 3:18
  doubling
• 3:18
  down.
• 3:19
  So
• 3:19
  she
• 3:19
  first
• 3:20
  sent
• 3:20
  the
• 3:21
  troops
• 3:21
  to
• 3:21
  the
• 3:21
  border,
• 3:22
  which
• 3:22
  allowed
• 3:23
  us
• 3:23
  to,
• 3:24
  to,
• 3:24
  you
• 3:25
  know,
• 3:25
  defer
• 3:26
  that.
• 3:27
  And
• 3:27
  now
• 3:27
  she
• 3:28
  has
• 3:29
  really
• 3:29
  stepped
• 3:29
  up,
• 3:30
  if
• 3:30
  we
• 3:30
  want
• 3:31
  to
• 3:31
  call
• 3:31
  it
• 3:31
  that,
• 3:31
  to
• 3:31
  try
• 3:32
  to
• 3:32
  appease
• 3:33
  the
• 3:33
  president
• 3:33
  and
• 3:34
  show
• 3:34
  that
• 3:34
  they
• 3:34
  are
• 3:35
  really
• 3:35
  addressing
• 3:35
  this
• 3:36
  fentanyl
• 3:36
  issue
• 3:37
  and
• 3:37
  they've
• 3:37
  taken
• 3:37
  this
• 3:38
  serious.
• 3:38
  And
• 3:39
  she's
• 3:39
  now
• 3:39
  transferred
• 3:40
  29
• 3:41
  drug
• 3:41
  trafficking
• 3:42
  suspects
• 3:43
  to
• 3:43
  the
• 3:43
  U.S.
• 3:44
  that's
• 3:45
  a
• 3:45
  really
• 3:45
  big
• 3:45
  deal.
• 3:45
  A
• 3:46
  lot
• 3:46
  of
• 3:46
  people
• 3:46
  think,
• 3:47
  well,
• 3:48
  anyway,
• 3:48
  that's,
• 3:48
  that's,
• 3:49
  that's
• 3:49
  a
• 3:49
  really,
• 3:49
  a
• 3:49
  really
• 3:50
  big
• 3:50
  move.
• 3:50
  So
• 3:51
  hoping
• 3:51
  that
• 3:51
  some
• 3:52
  of
• 3:52
  the
• 3:52
  things
• 3:52
  that
• 3:52
  Mexico's
• 3:53
  doing
• 3:54
  that
• 3:54
  we
• 3:54
  can,
• 3:55
  will,
• 3:55
  will
• 3:55
  show
• 3:55
  that
• 3:55
  they're
• 3:56
  committed
• 3:56
  and
• 3:56
  that
• 3:56
  we
• 3:56
  can
• 3:57
  get
• 3:57
  to
• 3:57
  a
• 3:57
  place
• 3:57
  that,
• 3:57
  you
• 3:58
  know,
• 3:58
  we
• 3:58
  don't
• 3:58
  have
• 3:59
  to
• 3:59
  have
• 4:00
  to,
• 4:00
  you
• 4:01
  know,
• 4:01
  impose
• 4:01
  tariffs.
• 4:02
  Right.
• 4:03
  And
• 4:03
  I
• 4:03
  just
• 4:04
  want
• 4:04
  to
• 4:04
  make
• 4:04
  sure
• 4:04
  that,
• 4:05
  just
• 4:05
  speaking
• 4:06
  to
• 4:06
  both
• 4:06
  of
• 4:06
  you
• 4:06
  as
• 4:06
  well,
• 4:07
  because
• 4:07
  there,
• 4:07
  there's,
• 4:07
  again,
• 4:08
  there's
• 4:08
  so
• 4:08
  much
• 4:08
  uncertainty.
• 4:09
  Is
• 4:09
  it
• 4:09
  on
• 4:10
  all
• 4:10
  class
• 4:10
  of
• 4:11
  goods?
• 4:11
  Is
• 4:11
  it
• 4:11
  on,
• 4:12
  you
• 4:12
  know,
• 4:12
  the,
• 4:13
  you
• 4:13
  know,
• 4:13
  proposed
• 4:14
  25%
• 4:14
  tariff
• 4:14
  tariff?
• 4:15
  Is
• 4:15
  it
• 4:15
  going
• 4:15
  to
• 4:15
  be
• 4:15
  based
• 4:16
  on
• 4:16
  the
• 4:16
  cost
• 4:16
  of
• 4:16
  goods
• 4:17
  sold
• 4:17
  or
• 4:18
  what?
• 4:18
  You
• 4:18
  know,
• 4:18
  I
• 4:19
  think
• 4:19
  there's
• 4:19
  still
• 4:19
  a
• 4:19
  lot
• 4:19
  of
• 4:20
  questions
• 4:20
  out
• 4:20
  there.
• 4:20
  Even
• 4:20
  as
• 4:21
  I
• 4:21
  scour,
• 4:21
  you
• 4:21
  know,
• 4:22
  what's
• 4:22
  going
• 4:22
  on
• 4:22
  with,
• 4:23
  you
• 4:23
  know,
• 4:23
  the
• 4:23
  Web
• 4:23
  and
• 4:23
  different
• 4:24
  sources
• 4:24
  and
• 4:24
  such.
• 4:25
  Is
• 4:25
  there
• 4:25
  any,
• 4:26
  do
• 4:26
  you
• 4:26
  have
• 4:26
  any
• 4:26
  insight
• 4:27
  into
• 4:27
  that
• 4:27
  that
• 4:27
  you
• 4:27
  could
• 4:28
  speak
• 4:28
  to?
• 4:29
  I,
• 4:30
  I
• 4:30
  wish
• 4:31
  I
• 4:31
  did.
• 4:31
  I
• 4:31
  do
• 4:32
  not.
• 4:32
  They
• 4:32
  haven't
• 4:33
  given,
• 4:33
  you
• 4:33
  know,
• 4:34
  provide,
• 4:34
  as
• 4:34
  far
• 4:34
  as
• 4:35
  we
• 4:35
  know,
• 4:35
  they
• 4:35
  have
• 4:36
  provided
• 4:37
  on
• 4:38
  specific
• 4:38
  commodities.
• 4:39
  I
• 4:39
  know
• 4:39
  there,
• 4:39
  okay.
• 4:40
  There
• 4:40
  are
• 4:40
  certainly
• 4:40
  industries
• 4:41
  that
• 4:41
  are
• 4:41
  targeting
• 4:42
  more
• 4:42
  steel
• 4:42
  and
• 4:42
  those
• 4:43
  kinds
• 4:43
  of
• 4:43
  things,
• 4:43
  but
• 4:44
  we
• 4:44
  don't,
• 4:44
  we
• 4:44
  don't
• 4:45
  know
• 4:45
  yet
• 4:45
  other
• 4:45
  than.
• 4:47
  We'll
• 4:47
  see.
• 4:48
  I
• 4:48
  thought
• 4:48
  I
• 4:49
  could
• 4:49
  get
• 4:49
  somebody
• 4:49
  on.
• 4:50
  Here
• 4:50
  to
• 4:50
  just,
• 4:53
  I
• 4:53
  could
• 4:53
  say
• 4:54
  something
• 4:54
  else
• 4:54
  that
• 4:55
  it's
• 4:55
  kind
• 4:55
  of
• 4:55
  indirectly
• 4:56
  answering
• 4:56
  your
• 4:57
  question.
• 4:57
  But
• 4:57
  it
• 4:57
  could
• 4:57
  give
• 4:58
  context
• 4:58
  to
• 4:58
  like
• 4:58
  maybe
• 4:59
  the
• 4:59
  situation
• 4:59
  itself
• 5:00
  is
• 5:01
  when
• 5:01
  they
• 5:02
  made
• 5:02
  these
• 5:02
  new
• 5:03
  tariff
• 5:03
  regulations,
• 5:05
  what
• 5:05
  Mexico
• 5:05
  did
• 5:06
  with
• 5:06
  China
• 5:07
  was
• 5:07
  put
• 5:07
  a
• 5:08
  19%
• 5:08
  tariff
• 5:09
  on
• 5:09
  anything
• 5:10
  shipping
• 5:11
  from
• 5:11
  China
• 5:11
  directly
• 5:12
  into
• 5:12
  Mexico.
• 5:14
  Now
• 5:14
  that's
• 5:15
  the
• 5:15
  tariff
• 5:16
  worldwide
• 5:17
  outside
• 5:18
  of
• 5:18
  the
• 5:19
  United
• 5:19
  States
• 5:19
  and
• 5:19
  Canada.
• 5:20
  If
• 5:20
  a
• 5:21
  parcel
• 5:21
  is
• 5:21
  shipped
• 5:21
  from
• 5:22
  the
• 5:22
  US
• 5:22
  and
• 5:23
  Canada,
• 5:23
  that's
• 5:24
  where
• 5:24
  you
• 5:24
  get
• 5:24
  the
• 5:24
  de
• 5:24
  minimis
• 5:25
  of
• 5:25
  50
• 5:26
  and
• 5:26
  then
• 5:26
  those
• 5:26
  tax
• 5:27
  brackets
• 5:27
  up
• 5:28
  to
• 5:28
  19%.
• 5:30
  So
• 5:30
  in
• 5:31
  turn,
• 5:32
  if
• 5:33
  Mexico
• 5:34
  is
• 5:34
  trying
• 5:34
  to
• 5:34
  regulate
• 5:35
  the
• 5:35
  amount
• 5:35
  of
• 5:35
  product
• 5:36
  coming
• 5:36
  in
• 5:37
  from
• 5:37
  China,
• 5:38
  it
• 5:38
  would
• 5:38
  be
• 5:39
  kind
• 5:39
  of
• 5:40
  counterintuitive
• 5:41
  to
• 5:43
  then
• 5:43
  put
• 5:43
  a
• 5:44
  25%
• 5:44
  tax
• 5:45
  on
• 5:45
  goods
• 5:46
  coming
• 5:46
  from
• 5:46
  the
• 5:46
  US
• 5:47
  because
• 5:47
  then
• 5:48
  inherently
• 5:49
  China
• 5:49
  has
• 5:49
  the
• 5:49
  advantage
• 5:50
  again.
• 5:50
  And
• 5:50
  that
• 5:51
  was
• 5:51
  kind
• 5:51
  of
• 5:51
  the
• 5:51
  competitive
• 5:52
  advantage
• 5:52
  I
• 5:52
  was
• 5:52
  speaking
• 5:52
  to
• 5:53
  earlier.
• 5:54
  So
• 5:55
  just
• 5:55
  in
• 5:55
  my
• 5:55
  mind
• 5:56
  it
• 5:56
  would
• 5:56
  be
• 5:56
  interesting
• 5:57
  if
• 5:57
  they
• 5:57
  did
• 5:58
  put
• 5:58
  a
• 5:58
  25%
• 5:59
  tariff
• 5:59
  on
• 6:00
  US
• 6:00
  goods
• 6:00
  versus
• 6:01
  a
• 6:01
  19%
• 6:01
  tariff
• 6:02
  on
• 6:02
  China
• 6:02
  and
• 6:03
  the
• 6:03
  rest
• 6:03
  of
• 6:03
  the
• 6:03
  world.
• 6:04
  I
• 6:04
  love
• 6:04
  it,
• 6:04
  I
• 6:04
  love
• 6:05
  it.
• 6:05
  Just
• 6:05
  all
• 6:06
  just
• 6:06
  tariff
• 6:06
  watch
• 6:07
  2025.
• 6:08
  We
• 6:08
  have
• 6:08
  no
• 6:08
  idea.
• 6:08
  Exactly.
• 6:09
  We
• 6:09
  have
• 6:09
  no
• 6:09
  idea
• 6:10
  what's
• 6:10
  happening
• 6:10
  people.
• 6:10
  Okay,
• 6:11
  so
• 6:12
  there's
• 6:13
  no
• 6:13
  resolutes,
• 6:14
  but
• 6:14
  I
• 6:14
  figured
• 6:14
  we
• 6:14
  could
• 6:15
  at
• 6:15
  least
• 6:15
  talk
• 6:15
  about
• 6:15
  it
• 6:15
  because
• 6:16
  it
• 6:16
  is
• 6:16
  an
• 6:16
  extremely
• 6:17
  hot
• 6:17
  topic
• 6:17
  and
• 6:17
  it's
• 6:18
  been
• 6:18
  a
• 6:18
  very
• 6:18
  fluid
• 6:19
  situation
• 6:20
  right
• 6:20
  from
• 6:20
  the
• 6:20
  get
• 6:20
  go
• 6:21
  coming
• 6:21
  out
• 6:21
  of
• 6:21
  the
• 6:21
  gates
• 6:21
  in
• 6:22
  2025.
• 6:23
  So.
• 6:23
  So
• 6:23
  why
• 6:23
  not?
• 6:23
  Okay,
• 6:24
  let's.
• 6:25
  All
• 6:25
  right,
• 6:25
  let's
• 6:25
  pivot.
• 6:26
  So
• 6:26
  we're
• 6:26
  going
• 6:27
  to
• 6:27
  move
• 6:27
  away
• 6:27
  from
• 6:28
  geopolitical
• 6:30
  talks
• 6:30
  on
• 6:30
  tariffs
• 6:31
  and
• 6:31
  we're
• 6:31
  going
• 6:31
  to
• 6:31
  get
• 6:31
  right
• 6:32
  into
• 6:32
  what
• 6:32
  are
• 6:33
  we
• 6:33
  doing
• 6:33
  to
• 6:33
  help
• 6:34
  shippers
• 6:34
  and
• 6:34
  brands
• 6:35
  in
• 6:35
  Mexico
• 6:35
  let
• 6:35
  a
• 6:36
  little
• 6:36
  bit
• 6:36
  more
• 6:36
  specifically
• 6:36
  about
• 6:37
  what
• 6:37
  you
• 6:37
  two
• 6:37
  have
• 6:37
  created.
• 6:38
  So
• 6:38
  I
• 6:38
  think
• 6:38
  it's
• 6:39
  really
• 6:39
  important
• 6:39
  we
• 6:39
  highlight
• 6:40
  that
• 6:40
  on
• 6:40
  pretty,
• 6:41
  you
• 6:41
  know,
• 6:41
  high
• 6:41
  level,
• 6:41
  detailed,
• 6:42
  understandable,
• 6:43
  bite
• 6:43
  sized
• 6:43
  type
• 6:43
  of
• 6:43
  information.
• 6:44
  So.
• 6:44
  So
• 6:45
  let's
• 6:45
  have
• 6:45
  at
• 6:45
  it.
• 6:46
  Jason,
• 6:46
  you'll
• 6:47
  love
• 6:47
  this.
• 6:47
  I
• 6:48
  would
• 6:48
  say
• 6:48
  it
• 6:48
  all
• 6:48
  starts
• 6:48
  with
• 6:49
  compliance.
• 6:50
  So
• 6:51
  we
• 6:51
  work
• 6:51
  with
• 6:52
  our
• 6:52
  customs,
• 6:52
  customs
• 6:53
  broker
• 6:53
  daily
• 6:54
  to
• 6:54
  ensure
• 6:54
  all
• 6:54
  of
• 6:55
  our
• 6:55
  customers
• 6:55
  are
• 6:56
  compliant
• 6:56
  to
• 6:56
  ship
• 6:57
  into
• 6:57
  Mexico
• 6:57
  based
• 6:58
  on
• 6:58
  the
• 6:58
  commodities
• 6:58
  they
• 6:59
  sell.
• 6:59
  And
• 7:00
  this
• 7:00
  compliance
• 7:01
  helps
• 7:01
  speeds
• 7:02
  up
• 7:02
  the
• 7:02
  customs
• 7:02
  clearance
• 7:03
  process,
• 7:04
  ensures
• 7:04
  less
• 7:04
  inspections
• 7:05
  and
• 7:06
  keeps
• 7:06
  our
• 7:06
  customers
• 7:07
  breaking
• 7:08
  any
• 7:08
  laws
• 7:08
  into
• 7:08
  Mexico.
• 7:09
  And
• 7:09
  what
• 7:10
  Leslie
• 7:10
  and
• 7:10
  I
• 7:10
  have
• 7:10
  noticed
• 7:11
  in
• 7:11
  the
• 7:11
  past
• 7:12
  with
• 7:12
  a
• 7:12
  lot
• 7:12
  of
• 7:12
  other
• 7:12
  solutions
• 7:13
  we've
• 7:13
  looked
• 7:13
  at,
• 7:14
  it's
• 7:14
  really
• 7:14
  that
• 7:15
  customs
• 7:15
  clearance
• 7:16
  piece
• 7:16
  that
• 7:16
  could
• 7:16
  hold
• 7:17
  shipments
• 7:17
  up
• 7:17
  and
• 7:18
  delay
• 7:18
  transit.
• 7:19
  So
• 7:19
  making
• 7:20
  sure
• 7:20
  all
• 7:21
  the
• 7:21
  I's
• 7:22
  are
• 7:22
  dotted
• 7:22
  and
• 7:22
  T's
• 7:23
  crossed
• 7:23
  when
• 7:23
  it
• 7:23
  comes
• 7:24
  to
• 7:24
  compliance.
• 7:25
  And
• 7:25
  our
• 7:25
  customs
• 7:26
  broker,
• 7:27
  that
• 7:27
  is
• 7:27
  that
• 7:27
  was
• 7:27
  the,
• 7:28
  the
• 7:28
  biggest
• 7:28
  thing
• 7:28
  in
• 7:29
  set
• 7:29
  when
• 7:29
  setting
• 7:29
  up
• 7:30
  our
• 7:30
  solution.
• 7:31
  Secondly,
• 7:31
  I
• 7:32
  would
• 7:32
  say
• 7:33
  ahead
• 7:33
  of
• 7:33
  time.
• 7:34
  The
• 7:35
  data
• 7:35
  we
• 7:35
  collect
• 7:35
  from
• 7:36
  our
• 7:36
  customers
• 7:36
  is
• 7:37
  a
• 7:37
  big
• 7:37
  piece
• 7:37
  in
• 7:37
  it.
• 7:38
  So
• 7:38
  as
• 7:38
  Leslie
• 7:39
  mentioned,
• 7:39
  The
• 7:39
  recipient
• 7:40
  tax
• 7:40
  IDs
• 7:41
  being
• 7:41
  mandatory
• 7:42
  under
• 7:42
  a
• 7:42
  T1
• 7:43
  clearance.
• 7:43
  That's
• 7:44
  a
• 7:44
  big
• 7:44
  piece.
• 7:44
  We
• 7:45
  can't
• 7:45
  send
• 7:45
  a
• 7:45
  piece
• 7:45
  without
• 7:46
  that
• 7:46
  tax
• 7:46
  ID
• 7:47
  having
• 7:48
  the
• 7:48
  recipient's
• 7:49
  phone
• 7:49
  number
• 7:49
  and
• 7:50
  emails,
• 7:51
  collecting
• 7:51
  that
• 7:52
  data
• 7:53
  ahead
• 7:53
  of
• 7:53
  time
• 7:54
  and
• 7:54
  making
• 7:54
  sure
• 7:55
  we
• 7:55
  have
• 7:55
  that
• 7:55
  so
• 7:55
  that
• 7:56
  if
• 7:56
  say
• 7:56
  the
• 7:57
  recipient
• 7:57
  isn't
• 7:57
  home,
• 7:58
  the
• 7:58
  final
• 7:59
  mile
• 7:59
  carriers
• 7:59
  can
• 8:00
  easily
• 8:00
  contact
• 8:00
  them,
• 8:01
  reach
• 8:01
  out
• 8:01
  to
• 8:01
  them
• 8:02
  and
• 8:02
  make
• 8:02
  sure
• 8:02
  the
• 8:02
  parcel
• 8:03
  gets
• 8:03
  delivered
• 8:03
  as
• 8:03
  fast
• 8:04
  as
• 8:04
  possible.
• 8:05
  In
• 8:05
  tandem
• 8:06
  with
• 8:06
  that,
• 8:06
  I
• 8:06
  would
• 8:06
  say
• 8:07
  the
• 8:07
  clear
• 8:08
  descriptions
• 8:09
  of
• 8:09
  the
• 8:09
  items,
• 8:10
  things
• 8:10
  like
• 8:10
  that.
• 8:11
  That
• 8:11
  way
• 8:11
  when,
• 8:12
  when
• 8:12
  the
• 8:12
  paperwork
• 8:13
  comes
• 8:13
  into
• 8:13
  customs,
• 8:14
  customs
• 8:14
  can
• 8:14
  see
• 8:14
  exactly
• 8:15
  what
• 8:15
  we're
• 8:15
  shipping.
• 8:16
  If
• 8:16
  we're
• 8:17
  sending
• 8:17
  very
• 8:17
  general
• 8:18
  descriptions
• 8:18
  that,
• 8:19
  that
• 8:19
  a
• 8:19
  lot
• 8:19
  of
• 8:20
  times
• 8:20
  will
• 8:21
  cause
• 8:21
  inspections
• 8:22
  to
• 8:22
  happen
• 8:22
  and
• 8:23
  things
• 8:23
  of
• 8:23
  that
• 8:23
  nature,
• 8:23
  that
• 8:24
  slows
• 8:24
  up
• 8:24
  the
• 8:24
  cargo.
• 8:25
  Excellent.
• 8:26
  So
• 8:26
  we
• 8:26
  had
• 8:27
  Simon
• 8:27
  Bat
• 8:27
  on
• 8:27
  who's
• 8:28
  our
• 8:28
  worldwide
• 8:29
  CEO
• 8:29
  and
• 8:29
  he's
• 8:29
  one
• 8:30
  of
• 8:30
  my
• 8:30
  favorite
• 8:30
  words
• 8:30
  that
• 8:31
  I,
• 8:31
  I
• 8:31
  had
• 8:31
  never
• 8:31
  brought
• 8:32
  up
• 8:32
  was
• 8:32
  we're
• 8:33
  being
• 8:33
  good
• 8:33
  logisticians,
• 8:34
  right?
• 8:35
  So
• 8:35
  we're,
• 8:35
  we're
• 8:35
  creat
• 8:36
  to
• 8:37
  really
• 8:37
  help
• 8:38
  and
• 8:39
  I
• 8:39
  mean
• 8:39
  just
• 8:40
  help
• 8:41
  make
• 8:41
  Mexico
• 8:42
  a
• 8:42
  doable
• 8:43
  country
• 8:44
  for
• 8:44
  B2C
• 8:45
  products
• 8:46
  going
• 8:46
  cross
• 8:47
  border.
• 8:48
  And
• 8:48
  to
• 8:48
  take
• 8:49
  some
• 8:49
  of
• 8:49
  that
• 8:50
  worry
• 8:50
  and
• 8:50
  some
• 8:50
  of
• 8:51
  the
• 8:51
  uncertainty,
• 8:52
  that
• 8:53
  old
• 8:54
  sales
• 8:54
  adage
• 8:54
  of
• 8:55
  what
• 8:55
  keeps
• 8:55
  you
• 8:55
  up
• 8:55
  at
• 8:55
  night,
• 8:56
  right?
• 8:56
  It's
• 8:56
  like,
• 8:56
  hey,
• 8:57
  if
• 8:57
  I'm
• 8:57
  shipping
• 8:58
  shoes
• 8:58
  into
• 8:59
  insert
• 9:00
  whatever
• 9:01
  product
• 9:01
  into
• 9:02
  trying
• 9:02
  to
• 9:02
  grow
• 9:03
  the,
• 9:03
  the
• 9:03
  Mexico
• 9:04
  volume
• 9:04
  that
• 9:04
  I
• 9:05
  have,
• 9:05
  you
• 9:05
  know,
• 9:05
  this
• 9:06
  is
• 9:06
  where
• 9:06
  us
• 9:07
  putting
• 9:07
  the
• 9:07
  investment,
• 9:08
  the
• 9:08
  money
• 9:08
  time,
• 9:09
  the
• 9:09
  knowledge,
• 9:09
  the
• 9:10
  resources
• 9:10
  and
• 9:10
  expertise,
• 9:11
  this
• 9:11
  is
• 9:11
  where
• 9:12
  we
• 9:12
  can
• 9:12
  help.
• 9:13
  Right?
• 9:13
  So,
• 9:13
  so
• 9:13
  not
• 9:14
  only
• 9:14
  so,
• 9:14
  so
• 9:14
  the
• 9:14
  customs
• 9:15
  clearance,
• 9:15
  you
• 9:16
  know,
• 9:16
  process,
• 9:16
  but
• 9:17
  can
• 9:17
  we
• 9:17
  talk
• 9:17
  a
• 9:17
  little
• 9:17
  bit
• 9:18
  about
• 9:18
  the
• 9:18
  actual
• 9:18
  network
• 9:19
  and
• 9:19
  the
• 9:19
  logistics
• 9:20
  itself
• 9:20
  in
• 9:20
  terms
• 9:20
  of
• 9:21
  the
• 9:21
  delivery
• 9:21
  and
• 9:22
  expectations
• 9:22
  in
• 9:23
  terms
• 9:23
  of
• 9:23
  delivery
• 9:23
  speed
• 9:24
  and
• 9:24
  what
• 9:24
  we're
• 9:24
  doing
• 9:24
  with
• 9:25
  that.
• 9:25
  I
• 9:26
  want
• 9:26
  to
• 9:26
  add
• 9:27
  one
• 9:27
  thing
• 9:27
  too.
• 9:27
  I
• 9:27
  think
• 9:28
  that
• 9:28
  this,
• 9:28
  this
• 9:28
  went
• 9:29
  back
• 9:29
  to
• 9:29
  one
• 9:29
  of
• 9:29
  the
• 9:29
  comments
• 9:30
  Jason
• 9:30
  made
• 9:30
  around
• 9:31
  loss
• 9:31
  prevention.
• 9:32
  We
• 9:32
  have
• 9:32
  multiple,
• 9:33
  multiple
• 9:34
  solutions
• 9:34
  for
• 9:34
  our
• 9:34
  customers
• 9:35
  to
• 9:35
  choose
• 9:35
  from,
• 9:36
  multiple
• 9:36
  levels
• 9:36
  of
• 9:36
  service
• 9:37
  to
• 9:38
  really
• 9:38
  meet
• 9:38
  their
• 9:38
  needs.
• 9:39
  But
• 9:39
  the
• 9:40
  key
• 9:40
  thing
• 9:40
  is
• 9:41
  that
• 9:41
  every
• 9:42
  one
• 9:42
  of
• 9:42
  our
• 9:43
  shipments
• 9:43
  are
• 9:44
  delivered
• 9:44
  with
• 9:45
  a
• 9:45
  time,
• 9:45
  a
• 9:46
  delivery
• 9:46
  and
• 9:47
  a
• 9:47
  signature.
• 9:48
  Proof
• 9:48
  of
• 9:49
  delivery.
• 9:49
  Yeah,
• 9:49
  that's
• 9:50
  left
• 9:51
  at
• 9:51
  the
• 9:51
  door.
• 9:52
  There's
• 9:52
  nothing
• 9:52
  that,
• 9:53
  that,
• 9:53
  that
• 9:53
  goes
• 9:54
  astray.
• 9:54
  We
• 9:55
  do
• 9:55
  have
• 9:55
  customers,
• 9:55
  you
• 9:56
  know,
• 9:56
  who
• 9:56
  can
• 9:56
  reach
• 9:57
  out
• 9:57
  to
• 9:57
  us
• 9:57
  and
• 9:57
  set
• 9:57
  up
• 9:58
  deliveries
• 9:59
  and
• 9:59
  make
• 9:59
  special
• 10:00
  arrangements
• 10:00
  for
• 10:01
  that.
• 10:01
  But
• 10:01
  we
• 10:01
  certainly
• 10:01
  don't
• 10:02
  just
• 10:02
  leave
• 10:02
  them
• 10:02
  without
• 10:03
  a,
• 10:03
  without
• 10:03
  a
• 10:04
  signature.
• 10:04
  But
• 10:05
  I
• 10:05
  think
• 10:05
  to
• 10:05
  that
• 10:05
  point
• 10:06
  is
• 10:06
  one
• 10:07
  of
• 10:07
  Asendia's
• 10:08
  strengths
• 10:08
  in
• 10:08
  terms
• 10:09
  of
• 10:09
  how,
• 10:09
  you
• 10:10
  know,
• 10:10
  how
• 10:10
  the
• 10:11
  network
• 10:11
  is
• 10:12
  available
• 10:12
  and
• 10:13
  what
• 10:13
  it
• 10:13
  does.
• 10:14
  And
• 10:14
  one
• 10:15
  of
• 10:15
  the
• 10:15
  key
• 10:15
  things,
• 10:15
  as
• 10:16
  Mike
• 10:16
  said,
• 10:17
  is
• 10:17
  making
• 10:18
  certain
• 10:18
  that
• 10:20
  we're
• 10:20
  doing
• 10:20
  the
• 10:20
  right
• 10:21
  thing
• 10:22
  with
• 10:22
  the
• 10:22
  brokers.
• 10:23
  And
• 10:23
  so
• 10:23
  whether
• 10:23
  it's
• 10:24
  a
• 10:24
  broker
• 10:24
  in
• 10:24
  Mexico
• 10:25
  City
• 10:25
  or
• 10:25
  in
• 10:26
  Laredo
• 10:26
  and
• 10:27
  how
• 10:27
  we're
• 10:27
  moving
• 10:28
  the
• 10:28
  shipments
• 10:29
  in,
• 10:29
  really,
• 10:30
  we've
• 10:30
  really
• 10:30
  been
• 10:31
  able
• 10:31
  to
• 10:31
  do
• 10:31
  our
• 10:31
  homework
• 10:32
  and
• 10:32
  trying
• 10:32
  to
• 10:32
  determine
• 10:33
  which
• 10:33
  gateway
• 10:34
  is
• 10:34
  best
• 10:34
  for
• 10:34
  which
• 10:34
  products
• 10:35
  and
• 10:35
  how
• 10:36
  they
• 10:36
  move
• 10:36
  the
• 10:36
  quickest
• 10:37
  for
• 10:37
  our
• 10:37
  clients.
• 10:38
  In
• 10:39
  addition
• 10:39
  to
• 10:39
  that,
• 10:40
  you
• 10:40
  know,
• 10:41
  we're
• 10:42
  not
• 10:42
  acting
• 10:43
  with
• 10:43
  the
• 10:43
  final
• 10:43
  delivery
• 10:44
  performance
• 10:45
  really
• 10:45
  as
• 10:45
  a
• 10:45
  middleman.
• 10:46
  So
• 10:46
  these
• 10:47
  are
• 10:47
  our
• 10:48
  final
• 10:49
  mile
• 10:49
  delivery
• 10:49
  agreements.
• 10:50
  And
• 10:51
  we've
• 10:51
  been
• 10:51
  able
• 10:52
  to
• 10:52
  be
• 10:52
  extremely
• 10:53
  flexible
• 10:53
  because
• 10:54
  of
• 10:54
  that.
• 10:54
  So
• 10:55
  we
• 10:55
  can.
• 10:56
  We
• 10:56
  all
• 10:56
  know
• 10:56
  that,
• 10:57
  you
• 10:57
  know,
• 10:57
  one
• 10:57
  company,
• 10:58
  or
• 10:58
  just
• 10:58
  sometimes
• 10:59
  just
• 10:59
  even
• 10:59
  two,
• 11:00
  aren't
• 11:01
  really
• 11:01
  sufficient
• 11:02
  enough
• 11:02
  to
• 11:02
  cover
• 11:03
  the
• 11:03
  entire
• 11:04
  country.
• 11:04
  There's
• 11:05
  a
• 11:05
  lot
• 11:05
  of
• 11:05
  outside
• 11:06
  delivery
• 11:06
  areas,
• 11:07
  and
• 11:07
  you
• 11:07
  really
• 11:07
  need
• 11:07
  to
• 11:08
  have
• 11:08
  a
• 11:08
  partner
• 11:08
  that's
• 11:08
  an
• 11:09
  expert
• 11:09
  for
• 11:09
  those.
• 11:10
  So
• 11:11
  you
• 11:11
  can't
• 11:11
  really
• 11:11
  just
• 11:11
  cover
• 11:12
  it
• 11:12
  with
• 11:12
  two.
• 11:13
  It
• 11:13
  depends
• 11:14
  what
• 11:14
  you're
• 11:14
  trying
• 11:14
  to
• 11:14
  achieve.
• 11:15
  But
• 11:16
  we
• 11:16
  have
• 11:17
  narrowed
• 11:18
  into
• 11:18
  the
• 11:19
  network
• 11:19
  to
• 11:19
  be
• 11:19
  able
• 11:19
  to
• 11:20
  have
• 11:20
  delivery
• 11:21
  partners
• 11:21
  that
• 11:21
  are
• 11:21
  specific
• 11:22
  for
• 11:22
  regions
• 11:23
  based
• 11:23
  on
• 11:23
  their
• 11:24
  performance.
• 11:24
  And
• 11:24
  then
• 11:25
  certainly
• 11:25
  we
• 11:25
  have
• 11:25
  more
• 11:26
  economical
• 11:26
  options
• 11:27
  that.
• 11:27
  That
• 11:28
  don't
• 11:28
  really,
• 11:29
  you
• 11:29
  know,
• 11:29
  just
• 11:29
  focus
• 11:30
  on
• 11:30
  that.
• 11:30
  So.
• 11:31
  So
• 11:31
  I
• 11:31
  think
• 11:32
  that
• 11:32
  that's
• 11:32
  the
• 11:32
  strength
• 11:33
  in
• 11:33
  the.
• 11:33
  In
• 11:33
  the
• 11:33
  network
• 11:34
  is
• 11:34
  that
• 11:34
  a
• 11:34
  lot
• 11:34
  of
• 11:34
  those
• 11:35
  options
• 11:35
  are
• 11:35
  available.
• 11:36
  I
• 11:36
  mean,
• 11:36
  I
• 11:37
  know
• 11:37
  that
• 11:38
  just
• 11:38
  again,
• 11:38
  being
• 11:39
  on
• 11:39
  the
• 11:39
  sales
• 11:39
  side,
• 11:40
  this
• 11:40
  is
• 11:40
  super
• 11:41
  exciting
• 11:41
  stuff.
• 11:41
  I
• 11:42
  mean,
• 11:42
  it's.
• 11:42
  It's
• 11:42
  something
• 11:42
  we've
• 11:43
  never
• 11:43
  had
• 11:43
  before,
• 11:44
  so
• 11:44
  very
• 11:45
  helpful
• 11:45
  and
• 11:46
  really
• 11:46
  just
• 11:47
  an
• 11:47
  excellent
• 11:47
  resource
• 11:48
  for.
• 11:48
  For
• 11:49
  shippers
• 11:49
  out
• 11:49
  there.
• 11:50
  And
• 11:50
  again,
• 11:50
  in
• 11:50
  that
• 11:50
  direct
• 11:51
  consumer
• 11:51
  space,
• 11:51
  going
• 11:52
  cross
• 11:52
  border,
• 11:52
  wanting
• 11:52
  to
• 11:53
  build
• 11:53
  up
• 11:53
  the
• 11:53
  Mexico
• 11:53
  market.
• 11:54
  So,
• 11:55
  I
• 11:55
  mean,
• 11:55
  you
• 11:56
  know,
• 11:56
  Jason,
• 11:56
  is
• 11:56
  there
• 11:56
  anything
• 11:57
  that
• 11:57
  maybe
• 11:58
  I
• 11:58
  miss
• 11:58
  in
• 11:58
  the
• 11:59
  question
• 11:59
  or
• 11:59
  things
• 12:00
  that
• 12:00
  you
• 12:00
  might
• 12:00
  think
• 12:00
  to
• 12:01
  bring
• 12:01
  up
• 12:01
  before
• 12:01
  we
• 12:02
  cap
• 12:02
  it
• 12:02
  off
• 12:02
  here?
• 12:03
  Well,
• 12:04
  not,
• 12:04
  I
• 12:04
  don't
• 12:04
  think
• 12:04
  anything
• 12:05
  you
• 12:05
  missed,
• 12:05
  but
• 12:05
  I
• 12:06
  think
• 12:06
  to
• 12:07
  Leslie's
• 12:07
  point,
• 12:07
  I
• 12:07
  think
• 12:08
  people
• 12:08
  need
• 12:08
  to
• 12:08
  understand
• 12:09
  how
• 12:09
  rare
• 12:09
  that
• 12:10
  is
• 12:10
  in
• 12:10
  that
• 12:10
  Mexican
• 12:11
  market.
• 12:11
  A
• 12:11
  lot
• 12:11
  of
• 12:11
  times
• 12:12
  what
• 12:12
  we've
• 12:12
  done
• 12:13
  in
• 12:13
  auditing
• 12:14
  vendors
• 12:15
  even
• 12:16
  in
• 12:16
  that
• 12:16
  market,
• 12:17
  is
• 12:17
  they
• 12:18
  lose
• 12:18
  control
• 12:19
  because
• 12:20
  final
• 12:20
  mile
• 12:21
  usually
• 12:21
  is
• 12:21
  two
• 12:21
  or
• 12:22
  three
• 12:22
  subcontractors
• 12:23
  down,
• 12:24
  right
• 12:24
  to
• 12:24
  where
• 12:25
  you're.
• 12:25
  You're
• 12:25
  one
• 12:26
  company
• 12:26
  company
• 12:26
  doing
• 12:26
  your
• 12:26
  brokerage,
• 12:27
  one.
• 12:27
  Another
• 12:28
  company,
• 12:28
  you
• 12:28
  know,
• 12:29
  accepting
• 12:29
  it
• 12:29
  at
• 12:29
  the
• 12:29
  airline
• 12:30
  and
• 12:30
  overseeing
• 12:30
  clearance,
• 12:31
  and
• 12:31
  then
• 12:31
  another
• 12:31
  company
• 12:32
  transporting
• 12:32
  it
• 12:33
  to
• 12:33
  a
• 12:33
  local
• 12:34
  hub,
• 12:34
  where
• 12:34
  now
• 12:35
  it's
• 12:35
  going
• 12:35
  to
• 12:35
  go
• 12:35
  to
• 12:36
  a
• 12:36
  smaller
• 12:37
  company
• 12:37
  who's
• 12:37
  going
• 12:37
  to
• 12:38
  worry
• 12:38
  about
• 12:38
  driving
• 12:39
  that
• 12:39
  parcel
• 12:39
  50
• 12:40
  miles
• 12:40
  out
• 12:40
  into
• 12:40
  the
• 12:41
  another
• 12:41
  area
• 12:41
  to
• 12:42
  do
• 12:42
  the
• 12:42
  final
• 12:42
  mile.
• 12:43
  So
• 12:43
  I
• 12:43
  think
• 12:44
  what
• 12:44
  makes
• 12:44
  that
• 12:45
  solution
• 12:45
  special
• 12:45
  is
• 12:46
  that
• 12:46
  we
• 12:46
  have
• 12:46
  A
• 12:46
  more
• 12:47
  direct
• 12:47
  line
• 12:47
  to
• 12:48
  the
• 12:48
  final
• 12:48
  mile
• 12:48
  provider
• 12:49
  so
• 12:49
  that
• 12:50
  it
• 12:50
  doesn't
• 12:50
  get
• 12:50
  lost.
• 12:51
  2,
• 12:51
  3,
• 12:52
  4
• 12:52
  subcontracted
• 12:53
  versions
• 12:54
  diluted
• 12:55
  away
• 12:55
  from.
• 12:56
  From.
• 12:56
  Because
• 12:56
  all
• 12:56
  those
• 12:57
  companies
• 12:57
  and
• 12:57
  all
• 12:57
  those
• 12:57
  different
• 12:58
  things
• 12:58
  have
• 12:58
  to
• 12:58
  put
• 12:58
  their
• 12:59
  margins
• 13:00
  and
• 13:00
  their
• 13:00
  costs
• 13:01
  all
• 13:01
  into
• 13:01
  it
• 13:01
  in
• 13:02
  order
• 13:02
  to.
• 13:02
  And
• 13:03
  it
• 13:03
  kind
• 13:03
  of
• 13:03
  bloats
• 13:03
  the
• 13:04
  cost
• 13:04
  on
• 13:04
  things.
• 13:04
  So
• 13:05
  the.
• 13:05
  The
• 13:06
  shorter
• 13:07
  we're
• 13:07
  able
• 13:07
  to
• 13:08
  make
• 13:08
  that.
• 13:08
  That
• 13:08
  network,
• 13:09
  I
• 13:09
  think
• 13:09
  the
• 13:10
  more
• 13:10
  profitable
• 13:10
  it
• 13:11
  is
• 13:11
  for.
• 13:11
  For
• 13:11
  companies
• 13:12
  to
• 13:12
  use
• 13:12
  that
• 13:12
  product.
• 13:13
  Right.
• 13:13
  So
• 13:14
  I
• 13:14
  think
• 13:14
  that's
• 13:14
  a
• 13:14
  good.
• 13:15
  That's
• 13:15
  a
• 13:15
  really
• 13:15
  unique
• 13:15
  thing
• 13:16
  in
• 13:16
  the
• 13:16
  market.
• 13:16
  And
• 13:16
  people
• 13:17
  who
• 13:17
  have
• 13:17
  been
• 13:18
  shipping
• 13:18
  to
• 13:18
  Mexico
• 13:19
  in
• 13:19
  the
• 13:19
  past
• 13:19
  are
• 13:20
  going
• 13:20
  to
• 13:20
  appreciate
• 13:20
  that
• 13:21
  because
• 13:21
  they
• 13:21
  know
• 13:22
  how
• 13:22
  flooded
• 13:23
  that
• 13:23
  market
• 13:23
  can
• 13:24
  get
• 13:24
  really
• 13:24
  quickly.
• 13:25
  Thank
• 13:25
  you.
• 13:25
  Wonderful.
• 13:26
  All
• 13:26
  right.
• 13:26
  Well,
• 13:27
  Mike,
• 13:27
  Leslie,
• 13:28
  is
• 13:28
  there
• 13:28
  anything
• 13:28
  that
• 13:29
  you'd
• 13:29
  want
• 13:29
  to
• 13:30
  add
• 13:30
  to
• 13:30
  let
• 13:31
  listeners
• 13:31
  and
• 13:32
  viewers
• 13:32
  know
• 13:32
  before
• 13:33
  we
• 13:34
  end
• 13:34
  it.
• 13:34
  For
• 13:34
  the
• 13:34
  day
• 13:35
  to
• 13:35
  piggyback
• 13:36
  what
• 13:37
  Leslie
• 13:37
  said
• 13:37
  before?
• 13:38
  We
• 13:38
  understand
• 13:39
  that
• 13:39
  our
• 13:39
  clients
• 13:40
  all
• 13:41
  don't
• 13:41
  necessarily
• 13:41
  have
• 13:42
  the
• 13:42
  same
• 13:42
  needs.
• 13:43
  So
• 13:43
  some
• 13:44
  are
• 13:44
  maybe
• 13:44
  more
• 13:45
  price
• 13:45
  sensitive,
• 13:46
  some
• 13:46
  are
• 13:46
  more
• 13:46
  transit
• 13:47
  sensitive,
• 13:47
  things
• 13:48
  like
• 13:48
  that.
• 13:48
  So
• 13:49
  on
• 13:49
  top
• 13:49
  of
• 13:50
  what
• 13:50
  we're
• 13:50
  doing
• 13:50
  already,
• 13:51
  we're
• 13:51
  building
• 13:52
  our
• 13:52
  network
• 13:52
  to
• 13:53
  have
• 13:53
  both
• 13:53
  ground
• 13:54
  and
• 13:54
  air
• 13:54
  options,
• 13:55
  depending
• 13:55
  on
• 13:56
  maybe
• 13:56
  what
• 13:56
  the
• 13:56
  commodity
• 13:56
  quantity
• 13:57
  is.
• 13:57
  If
• 13:57
  it's
• 13:57
  easier
• 13:58
  to
• 13:58
  get
• 13:58
  through
• 13:58
  Mexico
• 13:58
  City,
• 13:59
  we
• 13:59
  could
• 13:59
  get
• 13:59
  the
• 13:59
  parcel
• 14:00
  into
• 14:01
  Mexico
• 14:01
  a
• 14:01
  little
• 14:02
  faster.
• 14:02
  And
• 14:02
  then
• 14:02
  on
• 14:03
  top
• 14:03
  of
• 14:03
  that,
• 14:03
  we're
• 14:04
  always.
• 14:04
  We're
• 14:05
  always
• 14:05
  trying
• 14:05
  to
• 14:05
  think
• 14:05
  of
• 14:06
  ideas
• 14:06
  to
• 14:06
  cut
• 14:07
  our
• 14:07
  transits
• 14:08
  down.
• 14:08
  So
• 14:08
  in
• 14:09
  the
• 14:09
  future,
• 14:09
  I
• 14:09
  know
• 14:10
  we'll
• 14:10
  have
• 14:11
  options
• 14:11
  maybe
• 14:11
  to
• 14:12
  go
• 14:12
  more
• 14:12
  direct
• 14:12
  into
• 14:13
  Mexico
• 14:13
  and
• 14:14
  skip
• 14:14
  some
• 14:14
  steps
• 14:14
  we're
• 14:15
  currently
• 14:15
  doing
• 14:16
  in
• 14:16
  the
• 14:16
  US
• 14:17
  So
• 14:17
  just
• 14:18
  something
• 14:18
  to
• 14:18
  keep
• 14:18
  in
• 14:19
  mind
• 14:19
  that
• 14:19
  we're
• 14:20
  just
• 14:20
  always
• 14:20
  trying
• 14:21
  to
• 14:21
  work
• 14:21
  on
• 14:21
  the
• 14:21
  network
• 14:22
  and,
• 14:22
  and
• 14:23
  shave
• 14:23
  those
• 14:23
  transits
• 14:24
  down
• 14:24
  as
• 14:24
  much
• 14:24
  as
• 14:25
  possible.
• 14:25
  I
• 14:26
  love
• 14:26
  it.
• 14:26
  When
• 14:27
  do
• 14:27
  you
• 14:27
  officially
• 14:27
  become
• 14:28
  senior
• 14:28
  Mike?
• 14:29
  When
• 14:29
  does
• 14:29
  that
• 14:29
  happen?
• 14:30
  At
• 14:30
  what
• 14:30
  point
• 14:31
  in
• 14:31
  this.
• 14:31
  In
• 14:31
  this
• 14:32
  development
• 14:32
  and
• 14:32
  this
• 14:33
  evolution
• 14:33
  of
• 14:33
  you
• 14:34
  professionally?
• 14:35
  I
• 14:35
  don't
• 14:36
  know.
• 14:36
  I
• 14:36
  think
• 14:36
  I
• 14:36
  have
• 14:36
  another.
• 14:37
  Another
• 14:37
  year
• 14:37
  before
• 14:38
  I
• 14:38
  get
• 14:38
  another
• 14:38
  year.
• 14:41
  I
• 14:41
  appreciate
• 14:41
  you.
• 14:42
  I
• 14:42
  appreciate
• 14:42
  you
• 14:43
  playing
• 14:43
  along
• 14:43
  with
• 14:43
  that.
• 14:44
  All
• 14:44
  right,
• 14:44
  Well,
• 14:44
  I
• 14:45
  mean,
• 14:45
  honestly,
• 14:45
  Jason's
• 14:46
  already
• 14:46
  Senior
• 14:46
  Jason,
• 14:47
  so
• 14:47
  it's.
• 14:47
  He
• 14:47
  already
• 14:48
  got
• 14:48
  that.
• 14:48
  Don't
• 14:49
  worry,
• 14:49
  Mike.
• 14:49
  It
• 14:49
  took
• 14:49
  me
• 14:49
  a
• 14:49
  long
• 14:50
  time
• 14:50
  to.
• 14:50
  Yeah,
• 14:52
  I
• 14:53
  think.
• 14:53
  I
• 14:53
  think
• 14:53
  I've
• 14:54
  seen
• 14:54
  Mike.
• 14:54
  I
• 14:54
  think
• 14:55
  I've
• 14:55
  seen
• 14:55
  Mike
• 14:55
  in
• 14:55
  action
• 14:56
  in
• 14:56
  Mexico
• 14:56
  and
• 14:57
  he's
• 14:58
  already
• 14:58
  seen
• 14:58
  your
• 14:59
  Mike.
• 14:59
  He's
• 14:59
  already
• 15:00
  seen
• 15:00
  your
• 15:00
  Mike.
• 15:01
  I
• 15:02
  love
• 15:02
  it.
• 15:02
  Okay,
• 15:03
  well,
• 15:03
  thank.
• 15:03
  Thank
• 15:03
  you
• 15:03
  all
• 15:04
  for
• 15:04
  taking
• 15:04
  the
• 15:04
  time
• 15:04
  to
• 15:04
  join
• 15:05
  and
• 15:05
  for
• 15:05
  everybody
• 15:05
  listening
• 15:06
  and
• 15:06
  watching
• 15:07
  or.
• 15:07
  Yeah,
• 15:07
  listening
• 15:07
  and
• 15:08
  watching.
• 15:08
  Thank
• 15:08
  you
• 15:08
  all
• 15:09
  very
• 15:09
  much
• 15:09
  for
• 15:10
  supporting
• 15:10
  the
• 15:10
  podcast.
• 15:11
  Jason,
• 15:11
  is
• 15:12
  there
• 15:12
  anything
• 15:12
  that
• 15:12
  you
• 15:12
  want
• 15:12
  to
• 15:12
  add
• 15:12
  before
• 15:13
  we
• 15:13
  break
• 15:14
  no,
• 15:14
  just.
• 15:14
  Thanks,
• 15:15
  Leslie
• 15:15
  and
• 15:15
  Mike
• 15:15
  for
• 15:15
  coming
• 15:16
  and
• 15:16
  talking
• 15:16
  with
• 15:16
  us
• 15:16
  today
• 15:16
  and
• 15:17
  teaching
• 15:18
  us
• 15:18
  all
• 15:18
  about
• 15:18
  what
• 15:18
  you're
• 15:18
  doing.
• 15:19
  I
• 15:19
  think
• 15:19
  it's
• 15:19
  great.
• 15:19
  I
• 15:19
  think
• 15:20
  it's
• 15:20
  got
• 15:20
  a
• 15:20
  lot
• 15:20
  of
• 15:20
  value
• 15:21
  in
• 15:21
  the
• 15:21
  market
• 15:21
  and
• 15:22
  really
• 15:22
  appreciate
• 15:22
  your
• 15:22
  time
• 15:23
  today.
• 15:23
  Great.
• 15:24
  Thank
• 15:24
  you
• 15:24
  so
• 15:24
  much
• 15:25
  for
• 15:25
  having
• 15:25
  us.
• 15:26
  Okay.
• 15:27
  Yeah.
• 15:27
  Thank
• 15:27
  you
• 15:27
  for
• 15:27
  this
• 15:27
  opportunity,
• 15:28
  guys.
• 15:29
  Share
• 15:29
  subscribe
• 15:30
  and
• 15:30
  download
• 15:31
  our
• 15:31
  podcast
• 15:32
  to
• 15:32
  learn
• 15:32
  more
• 15:32
  about
• 15:33
  today's
• 15:33
  topic.
• 15:34
  Or
• 15:34
  for
• 15:34
  a
• 15:34
  free
• 15:34
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• 15:35
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• 15:36
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• 15:38
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• 15:39
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• 15:40
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• 15:41
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• 15:41
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• 15:41
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• 15:42
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• 15:42
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• 15:43
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• 15:43
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• 15:43
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• 15:44
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• 15:44
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• 15:44
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• 15:45
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• 15:45
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