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Starbucks’ Comeback Playbook | Raleigh News
Starbucks is on the rebound, mirroring the turnaround playbook CEO Brian Niccol perfected at Chipotle—customer traffic and sales are climbing, profits are forecast higher, and the stock is near a 52-week high. But while U.S. same-store sales jumped 7% and global revenue hit $9.5 billion up 9%, profit margins still lag, with analysts warning the market may be ahead of itself. Niccol’s strategy—investing in staff, speeding service, and boosting in-store experience—is showing early wins, but full earnings recovery could take until 2028. Chipotle’s 770% stock surge took years; Starbucks’ global…
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