This startup fixed a problem no one noticed!

Chaos to Clarity · Oct 16, 2025 · 1h 2m

From his mom’s foot pain to a bootstrapped HealthTech/D2C brand, Utkarsh Pandey built Tekas Footcare around free foot scans, standard + custom insoles, and fashion-forward orthopedic footwear. We cover: doctor outreach, manufacturing, viral retail, and scaling stores (Nagpur → Pune → Bengaluru) while staying profitable.You’ll learn: lead-magnet, standardize vs custom, pricing & ops, reels→retail flywheel, franchise readiness, and a real talk on sales, grit & clarity.Timestamps:00:26 – Intro: Utkarsh & Tekas Footcare03:00 – The problem: flat feet, heel pain & access gaps07:00 – From finance to…