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Host Your Own Event for Under $200 | Businessing

Host your own event and every advantage moves to your side of the table. You pick the room, you pick the topic, you pick who's in it, and you're the one standing in the middle of it.

Pat runs the math out loud. A qualified lead from a big conference booth can run you four hundred dollars. A morning spread from Panera and a couple jugs of coffee for eight or ten people runs under two hundred. Then he walks through how he actually builds an event, starting with the test every event has to pass before you invite anybody: does it save them time, make them money, or build their network. Plus…

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