Malört: From Reviled Spirit to Chicago Icon | Josh Noel
The Banter
The Guys make “scents” out of the smells some companies use to entice you into their establishments. The Guys do it the old fashioned way.
The Conversation
The Restaurant Guys welcome Josh Noel who recently penned Malort: The Redemption of a Revered & Reviled Spirit. Hear how Malört’s devoted supporters fought for its independence and prosperity. It’s a David and Goliath story you won’t want to miss!
The Inside Track
The Guys have been mystified by Malört for a long time and Josh’s book had them marveling at the (eventual) success of this “evil spirit”
(On liquor executive George…
The skinny
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