Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why the Aesthetic-Usability Effect Makes Beautiful Products Sell Better
In episode 115 of Marketing Psychology with Fexingo, Lucas and Luna explore the aesthetic-usability effect — the cognitive bias that makes people perceive more attractive products as easier to use, more effective, and more trustworthy. Drawing on research from Hitachi's 1995 study that first documented the phenomenon, the hosts explain how Apple's design philosophy exploited this bias to justify premium pricing, how websites like Airbnb and Square used clean interfaces to build trust with skeptical users, and why companies like Dyson and Tesla have built entire brand identities…
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