The Truth About Category Creation — and Why Most Get It Wrong with Adam Greco of Hightouch
If your marketing feels harder than it should, you’re not imagining it. So what’s the smarter way forward?
In this episode, Adam Greco, Product Evangelist at Hightouch argues for a simpler model: composable CDP. Instead of locking yourself into a monolithic suite, you keep data where it already lives and activate it directly. That means days instead of quarters to get value, and less money wasted on campaigns that annoy customers instead of delighting them. Adam pulls from decades in analytics to show how organizations can finally stop tripping over their own tech, build trust between data…
The skinny
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