
Huberman Joins Hims, Poppi Founders Enter Hydration, Fake Supplements Raise Concern
November 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Andrew Huberman joins the Hims & Hers board and advisory team, with SEC filings showing a potential $24M commercial commitment
Poppi founders Allison and Stephen Ellsworth launch Jetty, a hydration brand taking on the $13B market with Target, Amazon, and Whole Foods
iHerb and YouGov survey finds 54% of online supplement shoppers worry about counterfeit products as authenticity becomes part of the product
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