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Amazon Is Using Local Grocers to Win Delivery Faster | Fast Five Shorts · Omni Talk Retail

• 0:00
  Two
• 0:00
  separate
• 0:01
  but
• 0:01
  related
• 0:01
  headlines
• 0:02
  to
• 0:02
  close
• 0:02
  out
• 0:03
  today.
• 0:03
  First,
• 0:04
  Amazon
• 0:04
  and
• 0:04
  Winn
• 0:04
  Dixie
• 0:05
  have
• 0:05
  expanded
• 0:05
  their
• 0:06
  grocery
• 0:06
  delivery
• 0:06
  partnership
• 0:07
  to
• 0:07
  the
• 0:07
  greater
• 0:08
  Tampa
• 0:08
  Bay
• 0:08
  area.
• 0:08
  And
• 0:09
  second,
• 0:10
  Amazon
• 0:10
  also
• 0:10
  has
• 0:11
  announced
• 0:11
  the
• 0:11
  rollout
• 0:11
  of
• 0:11
  new
• 0:12
  one
• 0:12
  hour
• 0:12
  and
• 0:12
  three
• 0:13
  hour
• 0:13
  delivery
• 0:13
  options
• 0:14
  covering
• 0:14
  over
• 0:14
  90,000
• 0:15
  products
• 0:15
  in
• 0:15
  hundreds
• 0:16
  of
• 0:16
  US
• 0:16
  cities,
• 0:17
  according
• 0:17
  to
• 0:18
  the
• 0:18
  Business
• 0:18
  Observer.
• 0:19
  I
• 0:19
  don't
• 0:19
  know
• 0:19
  if
• 0:19
  you
• 0:19
  knew
• 0:20
  this,
• 0:20
  Carter,
• 0:20
  but
• 0:20
  the
• 0:20
  Business
• 0:21
  observer
• 0:21
  is
• 0:22
  Florida's
• 0:22
  newspaper
• 0:23
  for
• 0:23
  the
• 0:23
  C
• 0:24
  suite.
• 0:24
  That's
• 0:24
  what
• 0:24
  it
• 0:24
  says
• 0:25
  directly
• 0:25
  on
• 0:25
  their
• 0:25
  website.
• 0:26
  Well,
• 0:26
  good
• 0:26
  to
• 0:26
  know.
• 0:27
  Yeah,
• 0:27
  I
• 0:27
  didn't
• 0:27
  know
• 0:28
  that.
• 0:28
  So
• 0:28
  when
• 0:28
  I'm
• 0:28
  in
• 0:28
  Florida,
• 0:29
  I
• 0:29
  better
• 0:29
  be
• 0:29
  reading
• 0:30
  that
• 0:30
  one.
• 0:30
  The
• 0:30
  Windset
• 0:31
  expansion
• 0:32
  makes
• 0:32
  delivery
• 0:32
  available
• 0:33
  to
• 0:33
  customers
• 0:33
  in
• 0:34
  many
• 0:34
  new
• 0:34
  Florida
• 0:34
  counties
• 0:35
  and
• 0:36
  including
• 0:36
  Tampa,
• 0:37
  Brandon,
• 0:38
  Lakeland,
• 0:38
  Bradenton,
• 0:39
  Sarasota
• 0:40
  and
• 0:40
  surrounding
• 0:40
  communities,
• 0:41
  adding
• 0:41
  to
• 0:41
  a
• 0:41
  service
• 0:42
  that
• 0:42
  began
• 0:42
  in
• 0:42
  Jacksonville
• 0:43
  and
• 0:43
  Orlando
• 0:44
  last
• 0:44
  September.
• 0:45
  Customers
• 0:45
  can
• 0:46
  shop
• 0:46
  more
• 0:46
  than
• 0:46
  15,000
• 0:47
  Winn
• 0:47
  Dixie
• 0:48
  grocery
• 0:48
  items
• 0:48
  on
• 0:48
  Amazon,
• 0:49
  including
• 0:49
  fresh
• 0:49
  produce,
• 0:50
  quality
• 0:50
  meats,
• 0:50
  private
• 0:51
  label
• 0:51
  brands
• 0:51
  and
• 0:52
  locally
• 0:52
  sourced
• 0:52
  products.
• 0:53
  Winn
• 0:53
  Dixie
• 0:54
  Rewards
• 0:54
  members
• 0:55
  can
• 0:55
  even
• 0:55
  link
• 0:55
  their
• 0:56
  accounts
• 0:56
  to
• 0:56
  Amazon
• 0:57
  to
• 0:57
  earn
• 0:57
  rewards
• 0:57
  points
• 0:58
  on
• 0:58
  eligible
• 0:58
  purchases
• 0:59
  redeemable
• 1:00
  for
• 1:00
  dollars
• 1:01
  off
• 1:01
  future
• 1:01
  in
• 1:02
  store
• 1:02
  purchases.
• 1:03
  Then,
• 1:03
  on
• 1:03
  the
• 1:04
  delivery
• 1:04
  speed
• 1:04
  side
• 1:04
  of
• 1:05
  things,
• 1:05
  Amazon's
• 1:05
  new
• 1:05
  one
• 1:06
  hour
• 1:06
  option
• 1:06
  is
• 1:06
  also
• 1:07
  now
• 1:07
  live
• 1:07
  in
• 1:07
  hundreds
• 1:08
  of
• 1:08
  cities
• 1:08
  and
• 1:08
  towns
• 1:09
  and
• 1:09
  three
• 1:09
  hour
• 1:10
  delivery
• 1:10
  is
• 1:10
  now
• 1:10
  available
• 1:11
  in
• 1:11
  over
• 1:11
  2,000
• 1:12
  cities.
• 1:12
  All
• 1:13
  right,
• 1:13
  Carter.
• 1:13
  Amazon
• 1:14
  has
• 1:14
  quietly
• 1:15
  been
• 1:15
  adding
• 1:15
  regional
• 1:15
  grocers
• 1:16
  like
• 1:16
  Cub
• 1:16
  and
• 1:16
  Winn
• 1:16
  Dixie
• 1:17
  to
• 1:17
  extend
• 1:17
  its
• 1:18
  grocery
• 1:18
  reach.
• 1:18
  And
• 1:19
  now
• 1:19
  it's
• 1:19
  offering
• 1:19
  one
• 1:20
  hour
• 1:20
  delivery
• 1:20
  in
• 1:21
  hundreds
• 1:21
  of
• 1:21
  US
• 1:21
  cities.
• 1:22
  Who
• 1:22
  do
• 1:22
  you
• 1:23
  think
• 1:23
  wins
• 1:23
  and
• 1:24
  loses
• 1:24
  in
• 1:24
  the
• 1:24
  long
• 1:25
  run
• 1:25
  here
• 1:25
  as
• 1:25
  Amazon
• 1:26
  continues
• 1:26
  to
• 1:27
  tighten
• 1:27
  its
• 1:27
  grip
• 1:27
  on
• 1:28
  the
• 1:28
  final
• 1:28
  mile?
• 1:29
  You
• 1:29
  have
• 1:29
  wins
• 1:30
  and
• 1:30
  losers
• 1:30
  here
• 1:30
  potentially.
• 1:31
  But
• 1:31
  I
• 1:31
  think
• 1:31
  what's
• 1:32
  really
• 1:32
  interesting
• 1:33
  is,
• 1:33
  is
• 1:33
  that
• 1:33
  if
• 1:34
  you
• 1:34
  look
• 1:34
  at
• 1:34
  the
• 1:34
  grocery
• 1:35
  history
• 1:35
  of
• 1:35
  Amazon,
• 1:36
  it
• 1:36
  hasn't
• 1:36
  been
• 1:36
  awesome.
• 1:37
  Right.
• 1:37
  They've
• 1:38
  struggled
• 1:38
  to
• 1:38
  get
• 1:38
  grocery,
• 1:39
  but
• 1:39
  you
• 1:40
  know
• 1:40
  what
• 1:40
  they're
• 1:40
  really
• 1:40
  freaking
• 1:40
  good
• 1:41
  at?
• 1:41
  They're
• 1:41
  really
• 1:41
  good
• 1:41
  at
• 1:42
  logistics.
• 1:43
  And
• 1:43
  you
• 1:43
  know
• 1:43
  what
• 1:43
  also
• 1:44
  these
• 1:44
  other
• 1:44
  grocers
• 1:44
  are
• 1:44
  good
• 1:45
  at?
• 1:45
  They're
• 1:45
  good
• 1:45
  at
• 1:45
  trust.
• 1:45
  Right.
• 1:46
  These
• 1:46
  consumers,
• 1:47
  these
• 1:47
  customers
• 1:48
  trust
• 1:48
  Winn
• 1:49
  Dixie.
• 1:49
  They
• 1:49
  trust
• 1:49
  their
• 1:50
  local
• 1:50
  grocery.
• 1:50
  They
• 1:50
  trust
• 1:51
  Cub,
• 1:51
  they
• 1:52
  love
• 1:52
  their
• 1:52
  Cub
• 1:52
  foods,
• 1:53
  they
• 1:53
  love
• 1:53
  their
• 1:53
  local
• 1:53
  Winn
• 1:54
  Dixie.
• 1:55
  You
• 1:55
  know,
• 1:55
  and
• 1:55
  so
• 1:56
  what
• 1:56
  Amazon's
• 1:56
  been
• 1:57
  able
• 1:57
  to
• 1:57
  do
• 1:57
  is
• 1:57
  they've
• 1:57
  been
• 1:57
  able
• 1:58
  to
• 1:58
  capitalize
• 1:58
  on
• 1:58
  that
• 1:58
  trust
• 1:59
  and
• 1:59
  actually
• 1:59
  monetize
• 2:00
  it
• 2:00
  by
• 2:00
  putting
• 2:01
  the
• 2:01
  logistics
• 2:02
  layer
• 2:02
  between
• 2:03
  the
• 2:03
  trusted
• 2:03
  grocer.
• 2:04
  Don't
• 2:04
  mess
• 2:05
  with
• 2:05
  that.
• 2:05
  But
• 2:06
  then
• 2:06
  I'm
• 2:06
  still
• 2:06
  gonna
• 2:07
  get
• 2:07
  paid.
• 2:07
  And
• 2:07
  this
• 2:08
  isn't
• 2:08
  cheap
• 2:08
  stuff.
• 2:08
  We're
• 2:08
  talking
• 2:09
  like
• 2:09
  1530
• 2:10
  delivery
• 2:11
  setups.
• 2:12
  Right?
• 2:12
  Right.
• 2:13
  The
• 2:13
  idea
• 2:13
  that
• 2:13
  you
• 2:14
  can
• 2:14
  now
• 2:15
  pay
• 2:15
  for
• 2:15
  the
• 2:16
  Amazon,
• 2:16
  the
• 2:17
  best
• 2:17
  logistics
• 2:17
  in
• 2:17
  the
• 2:17
  world
• 2:18
  to
• 2:18
  get
• 2:18
  you
• 2:18
  those
• 2:18
  groceries
• 2:19
  quick.
• 2:19
  I
• 2:19
  think
• 2:20
  consumers
• 2:20
  who
• 2:20
  can
• 2:21
  afford
• 2:21
  it
• 2:21
  are
• 2:22
  gonna
• 2:22
  really,
• 2:22
  really
• 2:23
  love
• 2:23
  it.
• 2:23
  Now
• 2:24
  who
• 2:25
  loses
• 2:25
  in
• 2:25
  this?
• 2:26
  I
• 2:26
  don't
• 2:27
  know.
• 2:27
  Right.
• 2:27
  Like
• 2:27
  I,
• 2:28
  if
• 2:28
  you
• 2:28
  look
• 2:28
  at
• 2:28
  the
• 2:28
  groceries,
• 2:29
  I'd
• 2:29
  be
• 2:29
  curious
• 2:29
  in
• 2:29
  your
• 2:29
  take,
• 2:29
  Chris.
• 2:30
  Like,
• 2:30
  yeah,
• 2:30
  you
• 2:31
  know,
• 2:31
  they're
• 2:31
  still
• 2:31
  getting
• 2:32
  the
• 2:32
  purchase.
• 2:32
  I'm
• 2:33
  sure
• 2:33
  Amazon's
• 2:33
  taking
• 2:34
  some
• 2:34
  healthy
• 2:34
  cut
• 2:34
  from
• 2:35
  already
• 2:35
  slim
• 2:35
  margins
• 2:36
  of
• 2:36
  grocers.
• 2:37
  The,
• 2:37
  the
• 2:38
  thing
• 2:38
  is,
• 2:38
  is
• 2:38
  that
• 2:38
  though
• 2:39
  these,
• 2:41
  in
• 2:41
  the
• 2:41
  today's
• 2:41
  day
• 2:42
  and
• 2:42
  age,
• 2:42
  these
• 2:42
  local
• 2:42
  grocers
• 2:43
  don't
• 2:43
  have
• 2:43
  a
• 2:43
  single
• 2:43
  hope
• 2:44
  in
• 2:44
  the
• 2:44
  world
• 2:44
  to
• 2:44
  spin
• 2:44
  up
• 2:45
  their
• 2:45
  own
• 2:45
  delivery
• 2:45
  network.
• 2:46
  Right.
• 2:46
  They
• 2:47
  can't
• 2:47
  compete
• 2:47
  with
• 2:48
  the,
• 2:48
  with
• 2:48
  the
• 2:48
  others
• 2:48
  and
• 2:49
  so
• 2:50
  know
• 2:50
  to
• 2:50
  go
• 2:50
  with
• 2:50
  Amazon
• 2:51
  the
• 2:51
  biggest
• 2:51
  and
• 2:51
  the
• 2:51
  best,
• 2:52
  like
• 2:52
  it
• 2:52
  seems
• 2:52
  like
• 2:53
  a
• 2:53
  smart
• 2:53
  move.
• 2:54
  Yeah,
• 2:54
  yeah,
• 2:55
  well,
• 2:55
  okay,
• 2:56
  I
• 2:56
  think,
• 2:56
  but.
• 2:56
  I
• 2:56
  want
• 2:56
  your
• 2:57
  take
• 2:57
  because
• 2:57
  I,
• 2:57
  I
• 2:57
  want
• 2:57
  you.
• 2:58
  Yeah,
• 2:59
  there's
• 2:59
  a
• 2:59
  lot
• 2:59
  here.
• 3:00
  There's
• 3:00
  a
• 3:00
  lot
• 3:00
  here.
• 3:00
  I
• 3:01
  mean,
• 3:01
  I
• 3:01
  think,
• 3:01
  you
• 3:01
  know,
• 3:01
  in
• 3:02
  it
• 3:03
  could
• 3:03
  be
• 3:03
  argued
• 3:03
  it's
• 3:04
  a
• 3:04
  smart
• 3:04
  move
• 3:04
  in,
• 3:05
  in
• 3:05
  the
• 3:05
  short
• 3:05
  term.
• 3:06
  But
• 3:06
  you
• 3:06
  know,
• 3:06
  the
• 3:07
  other
• 3:07
  part
• 3:07
  about
• 3:07
  Amazon
• 3:08
  too
• 3:08
  is
• 3:08
  Amazon
• 3:09
  is
• 3:09
  incredibly
• 3:10
  good
• 3:11
  at
• 3:11
  business.
• 3:12
  You
• 3:12
  know,
• 3:12
  and
• 3:12
  I
• 3:12
  think
• 3:12
  you
• 3:12
  have
• 3:13
  to
• 3:13
  look
• 3:13
  at
• 3:13
  the
• 3:13
  history
• 3:13
  here
• 3:13
  as
• 3:14
  a
• 3:14
  judge
• 3:14
  too.
• 3:14
  Like
• 3:14
  you
• 3:14
  look
• 3:15
  at,
• 3:15
  you
• 3:15
  know,
• 3:15
  they
• 3:15
  bought
• 3:16
  diapers.com
• 3:17
  and
• 3:17
  what
• 3:17
  they
• 3:17
  do,
• 3:17
  they
• 3:17
  basically
• 3:18
  like
• 3:19
  brought
• 3:19
  that
• 3:19
  into
• 3:19
  the
• 3:19
  fold
• 3:20
  and
• 3:20
  kind
• 3:20
  of,
• 3:20
  you
• 3:21
  know,
• 3:21
  basically
• 3:21
  shut
• 3:21
  it
• 3:22
  down.
• 3:22
  They
• 3:22
  brought
• 3:23
  Zappos
• 3:24
  into
• 3:24
  the
• 3:24
  fold
• 3:24
  and
• 3:24
  now
• 3:25
  Zappos
• 3:25
  is
• 3:25
  a
• 3:25
  shell
• 3:26
  of
• 3:26
  what
• 3:26
  it
• 3:26
  used
• 3:26
  to
• 3:26
  be.
• 3:27
  Right.
• 3:27
  And
• 3:28
  so
• 3:28
  the
• 3:28
  same,
• 3:28
  the
• 3:28
  same
• 3:29
  kind
• 3:29
  of
• 3:29
  principle,
• 3:30
  you
• 3:30
  know,
• 3:31
  applies
• 3:32
  here.
• 3:32
  Whereas
• 3:32
  like
• 3:33
  you
• 3:33
  get
• 3:33
  all
• 3:33
  these
• 3:33
  regional
• 3:34
  players
• 3:34
  onto
• 3:35
  the
• 3:35
  platform,
• 3:36
  it
• 3:36
  looks
• 3:36
  like
• 3:36
  a
• 3:36
  win
• 3:37
  win
• 3:37
  for
• 3:37
  everyone.
• 3:38
  Amazon
• 3:39
  gets
• 3:39
  the
• 3:39
  mark
• 3:40
  media
• 3:40
  dollars
• 3:40
  from
• 3:41
  having
• 3:41
  these
• 3:41
  products
• 3:41
  on
• 3:42
  their
• 3:42
  shelves
• 3:42
  in
• 3:42
  a
• 3:43
  way
• 3:43
  that,
• 3:43
  that
• 3:43
  the
• 3:43
  regional
• 3:44
  grocers
• 3:44
  aren't
• 3:44
  going
• 3:44
  to
• 3:45
  get
• 3:45
  to
• 3:45
  the
• 3:45
  same
• 3:45
  degree
• 3:45
  because
• 3:46
  Amazon's
• 3:46
  ad
• 3:46
  network
• 3:47
  is
• 3:47
  so
• 3:48
  much
• 3:48
  bigger.
• 3:48
  Amazon
• 3:49
  just
• 3:49
  continues
• 3:49
  to
• 3:50
  leverage
• 3:50
  the
• 3:50
  scale
• 3:50
  of
• 3:50
  its
• 3:50
  delivery
• 3:51
  infrastructure.
• 3:52
  The
• 3:52
  regional
• 3:53
  grocers
• 3:53
  are
• 3:53
  going
• 3:53
  to
• 3:54
  find
• 3:54
  it
• 3:54
  tougher
• 3:54
  and
• 3:54
  tougher
• 3:55
  to
• 3:55
  compete.
• 3:55
  This
• 3:56
  is
• 3:56
  going
• 3:56
  to
• 3:56
  help
• 3:56
  them
• 3:56
  feel
• 3:57
  like
• 3:57
  they're
• 3:57
  competing
• 3:58
  in
• 3:58
  the
• 3:58
  short
• 3:58
  term.
• 3:59
  But
• 3:59
  at
• 3:59
  the
• 4:00
  end
• 4:00
  of
• 4:00
  the
• 4:00
  day
• 4:00
  their
• 4:01
  business
• 4:01
  is
• 4:01
  probably
• 4:02
  going
• 4:02
  to
• 4:02
  get
• 4:02
  smaller
• 4:02
  and
• 4:03
  smaller
• 4:03
  and
• 4:03
  smaller
• 4:04
  and
• 4:04
  then
• 4:04
  the
• 4:05
  values
• 4:05
  of
• 4:05
  those
• 4:05
  businesses
• 4:06
  are
• 4:06
  going
• 4:06
  to
• 4:06
  get
• 4:06
  smaller
• 4:07
  and
• 4:07
  smaller
• 4:07
  and
• 4:07
  smaller.
• 4:08
  So
• 4:08
  that
• 4:08
  leaves
• 4:09
  Amazon
• 4:09
  a
• 4:09
  great
• 4:10
  option.
• 4:10
  You
• 4:10
  know,
• 4:11
  five
• 4:11
  to
• 4:11
  ten
• 4:11
  years
• 4:11
  out
• 4:11
  they
• 4:12
  can
• 4:12
  say,
• 4:12
  do
• 4:12
  I
• 4:13
  just
• 4:13
  let
• 4:13
  them
• 4:13
  die
• 4:13
  off
• 4:14
  because,
• 4:14
  you
• 4:14
  know,
• 4:15
  I've
• 4:15
  got
• 4:15
  a
• 4:15
  healthy
• 4:15
  business
• 4:16
  that
• 4:16
  I've
• 4:16
  created
• 4:17
  in
• 4:17
  groceries
• 4:17
  somewhere
• 4:18
  else,
• 4:18
  or
• 4:19
  do
• 4:19
  I
• 4:19
  come
• 4:19
  in
• 4:19
  and
• 4:19
  start
• 4:20
  buying
• 4:20
  these
• 4:20
  up?
• 4:21
  Do
• 4:21
  I
• 4:21
  start
• 4:21
  buying
• 4:22
  these
• 4:22
  up
• 4:22
  regionally
• 4:23
  and
• 4:23
  you
• 4:24
  know,
• 4:24
  just
• 4:24
  because
• 4:25
  I
• 4:25
  know
• 4:25
  what
• 4:25
  they're
• 4:25
  going
• 4:26
  to
• 4:26
  sell.
• 4:26
  I
• 4:26
  know
• 4:27
  how
• 4:27
  much
• 4:27
  volume
• 4:27
  I'm
• 4:27
  going
• 4:27
  to
• 4:28
  get
• 4:28
  from
• 4:28
  it.
• 4:28
  I
• 4:28
  know
• 4:28
  what
• 4:28
  it's
• 4:29
  going
• 4:29
  to
• 4:29
  take
• 4:29
  to
• 4:29
  run
• 4:29
  it,
• 4:30
  and
• 4:30
  that's
• 4:30
  how
• 4:31
  I
• 4:31
  get
• 4:31
  into
• 4:31
  the
• 4:31
  grocery
• 4:32
  business.
• 4:32
  So.
• 4:32
  So
• 4:33
  I
• 4:33
  think
• 4:33
  it's
• 4:33
  really
• 4:33
  fascinating
• 4:34
  because
• 4:34
  you're
• 4:34
  right.
• 4:34
  There's.
• 4:35
  There's
• 4:35
  only
• 4:35
  so
• 4:35
  many
• 4:36
  options,
• 4:36
  like
• 4:36
  Walmart's
• 4:37
  kicking
• 4:37
  their.
• 4:37
  Kicking
• 4:38
  everyone's
• 4:38
  butts,
• 4:39
  right?
• 4:39
  Carter,
• 4:40
  you
• 4:40
  could
• 4:40
  go
• 4:40
  with
• 4:40
  Instacart,
• 4:41
  which
• 4:42
  is
• 4:42
  fine,
• 4:43
  which
• 4:44
  Amazon
• 4:44
  is
• 4:44
  essentially
• 4:45
  like
• 4:45
  Instacart,
• 4:46
  you
• 4:46
  know,
• 4:46
  different
• 4:46
  version
• 4:47
  of
• 4:47
  that.
• 4:47
  Or
• 4:48
  you
• 4:48
  can
• 4:48
  set
• 4:48
  up
• 4:48
  your
• 4:48
  own
• 4:48
  delivery
• 4:49
  infrastructure,
• 4:50
  which
• 4:50
  is
• 4:50
  the
• 4:50
  only
• 4:51
  real
• 4:51
  way
• 4:51
  to
• 4:51
  survive
• 4:52
  in
• 4:52
  the
• 4:52
  long
• 4:52
  run.
• 4:53
  You
• 4:53
  have
• 4:53
  to
• 4:53
  figure
• 4:53
  out
• 4:54
  your
• 4:54
  own
• 4:54
  picking
• 4:55
  and
• 4:55
  packing
• 4:55
  infrastructure
• 4:56
  in
• 4:57
  a
• 4:57
  way
• 4:57
  such
• 4:57
  that
• 4:58
  you
• 4:58
  can
• 4:58
  then
• 4:59
  very
• 5:00
  comfortably
• 5:02
  plug
• 5:03
  yourself
• 5:03
  into
• 5:03
  any
• 5:04
  of
• 5:04
  these
• 5:04
  marketplaces
• 5:05
  that
• 5:05
  you
• 5:05
  want
• 5:05
  at
• 5:05
  no
• 5:05
  detriment
• 5:06
  to
• 5:06
  yourself.
• 5:07
  Right?
• 5:08
  Because
• 5:08
  then
• 5:08
  you
• 5:08
  can
• 5:09
  keep
• 5:09
  the
• 5:09
  first
• 5:09
  party
• 5:09
  data,
• 5:10
  you
• 5:10
  can
• 5:10
  keep
• 5:11
  them
• 5:11
  on
• 5:11
  your
• 5:11
  site.
• 5:12
  You
• 5:12
  can
• 5:12
  make
• 5:12
  the
• 5:13
  decision
• 5:13
  out
• 5:14
  of
• 5:14
  desire
• 5:15
  to
• 5:15
  be
• 5:15
  on
• 5:15
  Amazon
• 5:15
  or
• 5:16
  be
• 5:16
  on
• 5:16
  Instacart
• 5:16
  versus
• 5:17
  being
• 5:17
  forced
• 5:17
  to
• 5:18
  be
• 5:18
  in
• 5:18
  there
• 5:18
  because
• 5:18
  your
• 5:19
  customers
• 5:19
  are
• 5:19
  wanting
• 5:19
  you
• 5:19
  to.
• 5:20
  Wanting
• 5:20
  to
• 5:20
  find
• 5:20
  you
• 5:21
  there.
• 5:21
  So
• 5:22
  that's
• 5:23
  the
• 5:23
  thing
• 5:23
  for
• 5:23
  me
• 5:23
  here
• 5:23
  is
• 5:24
  like,
• 5:24
  I
• 5:24
  think
• 5:25
  this
• 5:26
  is
• 5:26
  a
• 5:26
  needle
• 5:26
  that
• 5:26
  if
• 5:27
  you
• 5:27
  put
• 5:27
  it
• 5:27
  in
• 5:27
  your
• 5:27
  arm,
• 5:28
  it's
• 5:28
  gonna
• 5:29
  be
• 5:29
  really
• 5:29
  hard
• 5:29
  to
• 5:29
  get
• 5:29
  it
• 5:29
  out.
• 5:30
  And
• 5:30
  I
• 5:30
  worry
• 5:30
  about
• 5:30
  that
• 5:31
  in
• 5:31
  the
• 5:31
  long
• 5:31
  run.
• 5:31
  What
• 5:32
  do
• 5:32
  you
• 5:32
  think,
• 5:32
  though?
• 5:32
  A
• 5:33
  hundred
• 5:33
  percent.
• 5:33
  If
• 5:34
  you
• 5:34
  think
• 5:34
  about
• 5:34
  the
• 5:34
  strategy
• 5:34
  as
• 5:35
  described,
• 5:36
  Amazon
• 5:36
  five
• 5:36
  years
• 5:37
  ago
• 5:37
  started
• 5:37
  going
• 5:37
  top
• 5:38
  down,
• 5:39
  buy
• 5:39
  whole
• 5:39
  foods
• 5:40
  in
• 5:40
  its
• 5:40
  entirety,
• 5:41
  right?
• 5:41
  For,
• 5:42
  you
• 5:42
  know,
• 5:42
  let's,
• 5:42
  let's
• 5:43
  do
• 5:43
  that,
• 5:43
  that
• 5:43
  kind
• 5:43
  of
• 5:44
  stuff.
• 5:44
  And,
• 5:44
  and
• 5:45
  you
• 5:45
  can
• 5:45
  almost
• 5:45
  describe
• 5:46
  what
• 5:46
  you're,
• 5:46
  you're
• 5:46
  talking
• 5:46
  about
• 5:47
  here.
• 5:47
  Is
• 5:47
  this
• 5:47
  kind
• 5:47
  of
• 5:47
  ground
• 5:48
  up?
• 5:48
  You
• 5:48
  know,
• 5:48
  it's
• 5:48
  the,
• 5:48
  the
• 5:49
  frog
• 5:49
  and
• 5:49
  boiling
• 5:49
  water
• 5:50
  a
• 5:50
  little
• 5:50
  bit
• 5:50
  here,
• 5:50
  right?
• 5:51
  Because
• 5:51
  yes,
• 5:52
  they
• 5:52
  got
• 5:52
  logistics
• 5:53
  like,
• 5:53
  what's
• 5:53
  the
• 5:53
  next
• 5:53
  step?
• 5:54
  Like,
• 5:54
  all
• 5:54
  right,
• 5:54
  well,
• 5:55
  why
• 5:55
  couldn't
• 5:55
  you
• 5:55
  just
• 5:55
  shop
• 5:55
  Winn
• 5:56
  Dixie
• 5:56
  from
• 5:56
  Amazon.com
• 5:57
  right?
• 5:58
  You
• 5:58
  know,
• 5:58
  and
• 5:58
  all
• 5:58
  of
• 5:58
  a
• 5:58
  sudden
• 5:59
  now
• 5:59
  you
• 5:59
  have
• 5:59
  all
• 5:59
  that
• 5:59
  traffic
• 5:59
  and
• 6:00
  you
• 6:00
  tell
• 6:00
  Winn
• 6:00
  Dixie,
• 6:01
  it's
• 6:01
  like,
• 6:01
  hey,
• 6:02
  managing
• 6:02
  a
• 6:02
  site
• 6:02
  is
• 6:03
  hard.
• 6:03
  You
• 6:03
  got
• 6:04
  to
• 6:04
  bring
• 6:04
  people
• 6:04
  to
• 6:04
  it.
• 6:05
  We'll
• 6:05
  just
• 6:05
  take
• 6:05
  care
• 6:06
  of
• 6:06
  all.
• 6:06
  But
• 6:06
  we
• 6:06
  already
• 6:06
  got
• 6:06
  your
• 6:06
  inventory,
• 6:07
  we're
• 6:07
  already
• 6:07
  doing
• 6:07
  delivery.
• 6:08
  And
• 6:08
  before
• 6:09
  you
• 6:09
  know
• 6:09
  it,
• 6:09
  Amazon,
• 6:09
  to
• 6:10
  your
• 6:10
  point,
• 6:10
  just
• 6:10
  buys
• 6:10
  the
• 6:11
  brand,
• 6:11
  which
• 6:11
  is
• 6:11
  a
• 6:11
  shell
• 6:11
  of
• 6:12
  itself,
• 6:12
  and
• 6:13
  slaps
• 6:13
  that
• 6:14
  brand
• 6:14
  on
• 6:14
  the
• 6:14
  side
• 6:14
  of
• 6:14
  an
• 6:14
  Amazon
• 6:15
  warehouse
• 6:15
  and
• 6:15
  calls
• 6:15
  it
• 6:16
  a
• 6:16
  new
• 6:16
  Winn
• 6:16
  Dixie.
• 6:17
  Yeah,
• 6:18
  yeah,
• 6:18
  because
• 6:18
  we've
• 6:18
  already
• 6:18
  got
• 6:19
  20%
• 6:19
  of
• 6:20
  your
• 6:20
  volume
• 6:20
  going
• 6:20
  through,
• 6:21
  you
• 6:21
  know,
• 6:21
  Walmart
• 6:22
  in
• 6:22
  that
• 6:22
  region.
• 6:23
  And
• 6:23
  then
• 6:23
  they
• 6:23
  solve
• 6:23
  the
• 6:24
  trust
• 6:24
  problem
• 6:24
  because
• 6:25
  the
• 6:25
  average
• 6:25
  person
• 6:25
  is
• 6:26
  like,
• 6:26
  I
• 6:26
  love
• 6:26
  Winn
• 6:26
  Dixie.
• 6:27
  And
• 6:27
  who
• 6:27
  knows
• 6:27
  where
• 6:28
  that
• 6:28
  cucumber
• 6:28
  is
• 6:29
  actually
• 6:29
  coming
• 6:29
  from,
• 6:29
  right?
• 6:30
  Yeah,
• 6:30
  yeah,
• 6:31
  yeah.
• 6:31
  And,
• 6:31
  and
• 6:32
  all
• 6:32
  that
• 6:32
  stuff
• 6:32
  is
• 6:32
  market
• 6:33
  available
• 6:33
  too.
• 6:33
  So
• 6:33
  Amazon's
• 6:34
  also
• 6:34
  going
• 6:34
  to
• 6:34
  know
• 6:34
  what's
• 6:35
  selling
• 6:35
  in
• 6:35
  those
• 6:35
  regions
• 6:36
  and
• 6:36
  then
• 6:36
  can
• 6:36
  also
• 6:36
  just
• 6:36
  position
• 6:37
  their
• 6:37
  own
• 6:37
  products
• 6:38
  there
• 6:38
  directly
• 6:38
  because
• 6:39
  people
• 6:39
  are
• 6:39
  probably
• 6:39
  on
• 6:40
  the
• 6:40
  site
• 6:40
  looking,
• 6:40
  you
• 6:41
  know,
• 6:41
  at
• 6:41
  all
• 6:41
  the
• 6:41
  options
• 6:41
  that
• 6:42
  are
• 6:42
  available
• 6:42
  too.
• 6:42
  Even
• 6:42
  if
• 6:43
  they're
• 6:43
  potentially
• 6:43
  still
• 6:43
  loyal
• 6:43
  to
• 6:44
  Winn
• 6:44
  Dixie
• 6:44
  over
• 6:44
  time,
• 6:45
  that's
• 6:45
  going
• 6:45
  to,
• 6:45
  you
• 6:45
  know,
• 6:46
  siphon
• 6:46
  off
• 6:46
  some
• 6:46
  customers
• 6:47
  too.
• 6:47
  Yeah,
• 6:48
  that's
• 6:48
  a,
• 6:48
  that's
• 6:48
  a
• 6:48
  great
• 6:48
  way
• 6:48
  to
• 6:49
  think
• 6:49
  about
• 6:49
  it,
• 6:49
  Carter.
• 6:49
  It's
• 6:49
  more
• 6:49
  of
• 6:50
  a
• 6:50
  bottoms
• 6:50
  up
• 6:50
  approach
• 6:50
  here
• 6:51
  that
• 6:51
  Amazon's
• 6:52
  potentially
• 6:52
  taking.
• 6:52
  So,
• 6:53
  so
• 6:53
  Net.
• 6:53
  Net.
• 6:54
  So
• 6:54
  did,
• 6:54
  did
• 6:54
  your
• 6:54
  mind
• 6:55
  change
• 6:55
  on
• 6:55
  that
• 6:55
  one?
• 6:55
  Do
• 6:55
  you
• 6:56
  think
• 6:56
  that
• 6:56
  there's
• 6:56
  some
• 6:56
  more
• 6:56
  fear
• 6:57
  for
• 6:57
  the.
• 6:57
  The
• 6:57
  reason
• 6:58
  grocers
• 6:59
  could
• 6:59
  lose
• 6:59
  here
• 6:59
  in
• 6:59
  the
• 6:59
  long
• 6:59
  run?
• 7:00
  I
• 7:00
  just
• 7:01
  think
• 7:01
  like,
• 7:02
  there's
• 7:03
  so
• 7:03
  much
• 7:03
  competition
• 7:04
  in
• 7:04
  terms,
• 7:04
  like
• 7:05
  to
• 7:05
  your
• 7:05
  point,
• 7:05
  setting
• 7:06
  up
• 7:06
  your
• 7:06
  own
• 7:07
  logistics
• 7:08
  network
• 7:08
  as
• 7:08
  a
• 7:08
  regional
• 7:08
  grocer,
• 7:09
  like,
• 7:09
  what
• 7:10
  are
• 7:10
  you
• 7:10
  really
• 7:10
  going
• 7:10
  to
• 7:10
  do?
• 7:11
  Right.
• 7:12
  And
• 7:12
  so,
• 7:12
  you
• 7:12
  know,
• 7:13
  your
• 7:13
  choice
• 7:13
  is
• 7:13
  to
• 7:13
  partner
• 7:13
  with
• 7:14
  Amazon
• 7:14
  or
• 7:14
  not
• 7:14
  to
• 7:14
  partner
• 7:14
  with
• 7:15
  Amazon
• 7:15
  and
• 7:15
  just
• 7:15
  trust
• 7:16
  that
• 7:16
  in
• 7:16
  store
• 7:17
  sales
• 7:18
  are
• 7:18
  going
• 7:18
  to
• 7:18
  continue
• 7:18
  to
• 7:18
  be
• 7:18
  what
• 7:19
  they
• 7:19
  are.
• 7:19
  And,
• 7:19
  and
• 7:19
  honestly
• 7:20
  too,
• 7:20
  there's
• 7:20
  still
• 7:20
  a
• 7:21
  lot
• 7:21
  of
• 7:21
  people
• 7:21
  in
• 7:21
  this
• 7:21
  world
• 7:22
  who
• 7:22
  go
• 7:22
  to
• 7:22
  the
• 7:22
  grocery
• 7:23
  store
• 7:23
  every
• 7:23
  week.
• 7:23
  Like,
• 7:24
  you
• 7:24
  know,
• 7:24
  grocery
• 7:24
  delivery
• 7:25
  is
• 7:25
  still,
• 7:25
  though,
• 7:26
  growing.
• 7:26
  It's,
• 7:27
  it's
• 7:27
  not
• 7:28
  50
• 7:29
  that
• 7:29
  for
• 7:29
  sure.
• 7:30
  Right.
• 7:30
  Like,
• 7:30
  you
• 7:30
  know,
• 7:30
  you're
• 7:31
  talking
• 7:31
  10,
• 7:31
  15
• 7:32
  maybe,
• 7:33
  right.
• 7:33
  If
• 7:33
  that.
• 7:35
  And
• 7:35
  so
• 7:35
  there's
• 7:35
  still
• 7:35
  a
• 7:36
  huge
• 7:36
  market
• 7:36
  that
• 7:36
  wants
• 7:37
  to
• 7:37
  go
• 7:37
  to
• 7:37
  Winn
• 7:37
  Dixie.
• 7:37
  So
• 7:38
  I
• 7:38
  guess
• 7:38
  the
• 7:38
  argument
• 7:39
  would
• 7:39
  be
• 7:39
  is
• 7:39
  like,
• 7:39
  okay,
• 7:40
  do
• 7:40
  you
• 7:40
  do
• 7:41
  this
• 7:41
  or
• 7:41
  do
• 7:41
  nothing
• 7:41
  at
• 7:42
  all?
• 7:42
  And
• 7:42
  I
• 7:43
  think
• 7:43
  there
• 7:43
  are
• 7:43
  probably
• 7:44
  two
• 7:44
  poor
• 7:45
  ends
• 7:45
  to
• 7:45
  each
• 7:46
  one
• 7:46
  of
• 7:46
  those.
• 7:47
  Those
• 7:47
  flight
• 7:47
  paths.
• 7:48
  Yeah,
• 7:48
  yeah,
• 7:49
  it's
• 7:49
  not
• 7:49
  a
• 7:49
  position
• 7:49
  I'd
• 7:50
  want
• 7:50
  to
• 7:50
  be
• 7:50
  in.
• 7:50
  Which
• 7:50
  is
• 7:50
  also
• 7:51
  probably
• 7:51
  why
• 7:52
  Aho
• 7:52
  Deleza's
• 7:53
  CEO
• 7:53
  yesterday
• 7:54
  jumped
• 7:54
  ship
• 7:54
  to
• 7:54
  Dollar
• 7:54
  General.
• 7:55
  For
• 7:55
  those
• 7:55
  that
• 7:55
  are
• 7:55
  paying
• 7:56
  close
• 7:56
  attention
• 7:56
  to
• 7:56
  the
• 7:56
  headlines
• 7:57
  too,
• 7:57
  that's
• 7:57
  probably
• 7:58
  a
• 7:58
  big
• 7:58
  reason
• 7:58
  because
• 7:58
  he
• 7:58
  saw,
• 7:59
  you
• 7:59
  know,
• 7:59
  he
• 7:59
  sees
• 7:59
  the
• 7:59
  wr.
• 8:00
  The
• 8:00
  wall
• 8:00
  in
• 8:00
  terms
• 8:00
  of
• 8:00
  where
• 8:00
  does
• 8:00
  he
• 8:01
  want
• 8:01
  to
• 8:01
  be
• 8:01
  and
• 8:01
  where
• 8:01
  does
• 8:01
  he
• 8:01
  want
• 8:02
  to
• 8:02
  have
• 8:02
  his
• 8:02
  chips
• 8:02
  placed?