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Wine Industry Adapts to Alcohol Trends | Spokane News
Wine’s future is rewriting itself as drinkers cut back—just 54% of U.S. adults sip alcohol, the lowest since 1939. Washington growers are pulling up vines, acreage at its lowest since 2013. Winemakers are pivoting fast: tweaking grape ripening with shade, longer hang time, and low-sugar varieties from Portugal, Spain, and Italy. They’re also crafting lower-alcohol wines using Grüner Veltliner, Albariño, and even sparkling reds—with yeast, temperature control, or even reverse osmosis. Nonalcoholic wine sales are exploding, though tech hurdles remain for small producers. The message? Adapt or…
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