EP263: The Story Behind Every Stitch ft. Bhaavya Goenka Founder of Iro Iro
In today's episode, I'm joined by Bhaavya, the founder of Iro Iro, a brand that beautifully bridges traditional craftsmanship, with contemporary fashion. I first came across
Iro Iro during London Craft Week, through the Friday Sari Project, where a group of South Asian designers collections, where they showcased how talented craftsmans work is still available in India that are huge part of individual brands in their own unique way. What immediately stood out to me was how Iro Iro reimagines heritage craftsmanship for the modern wardrobe. The collection draws inspiration from menswear and…
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