Latest / Dealer Talk With Jen Suzuki
Customers Don't Buy When They're Convinced. They Buy When They're Confident.
Customers don't buy when they've been convinced. They buy when they feel confident.
After listening to thousands of dealership calls, Jen Suzuki has noticed a pattern: average salespeople focus on getting the appointment, overcoming the objection, or defending the vehicle. The best salespeople focus on something entirely different reducing uncertainty.
In this episode of Dealer Talk with Jen Suzuki, Jen breaks down the overlooked skill that influences whether customers respond, keep appointments, make decisions, and ultimately buy. You'll learn how to identify a customer's "confidence gap,"…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.