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Latest / Next Best Action: How Banks and Credit Unions Adapt, Evolve, and Grow

How Digital Plays a Big Role in How Community Institutions Provide Relationship Banking

What happens to relationship banking when the branch disappears and everything moves to a screen? For nearly two decades, banks have been racing to digitize, but something fundamental has been lost along the way, the human connection that built trust in the first place.

In this premiere episode of Next Best Action, host Alex Jimenez sits down with Scott Hurlbert, SVP of Digital Channels at Provident Bank and a 19-year veteran of digital banking. Together, they explore how community banks and credit unions can bridge the gap between high-tech convenience and high-touch relationships. From…

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