Cannes 2026: How to Use B2B Podcasting for Executive Business Development | Dan Lescarbeau & Dylan Conroy, Iris North America
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Outbound sales models relying on cold email and automated LinkedIn outreach are rapidly collapsing as C-suite decision-makers filter out generic digital noise.
In this collaborative episode recorded live on The Optimist Brief with host Dan Lescarbeau (VP of Marketing at Iris North America), guest Dylan Conroy, host of The Ad Podcast, breaks down how establishing an executive media platform turns cold sales friction into an asymmetric business development engine. Conroy outlines how…
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