Cannes 2026: Restructuring Identity Graphs for Agentic Advertising and AI Purchases | Mathieu Roche, ID5, Co-founder & CEO
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Many corporate marketing strategies face dropping conversion tracking metrics because they rely on closed ad-tech vendors that introduce platform bias into campaign attribution.
Mathieu Roche, co-founder and CEO of ID5, breaks down how to construct neutral identity infrastructure to protect cross-channel addressability and secure reliable measurement.
He shares his operational playbook for navigating the shift toward agentic advertising, altering data graphs to track automated…
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