
Diego Lopez on Branding That Actually Builds Trust
This week on Trades Talk, host Justin White sits down with Diego Lopez, brand strategist and founder of 153 Studio, for a deep dive into the power of branding that puts people and purpose first.
In this episode, Diego breaks down:
• Why branding is not your logo, it’s how your clients feel
• How to align story, operations, and values across every touchpoint
• The critical mistake companies make trying to serve everyone
• How internal silos erode external trust
• Why marketing should force operational introspection
• The branding opportunity on social media that most contractors are missing…
The skinny
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