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55: Are DMOs Ready to Teach, Not Just Market? (Kara Franker)
The game has changed, and not just for marketers. In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Kara Franker, CEO of the Florida Keys & Key West, for a candid conversation about how artificial intelligence is forcing DMOs to redefine their purpose.
Kara argues that the future of destination marketing isn’t just about promotion, it’s about education. As AI transforms how travelers discover, plan, and book trips, DMOs must become teachers and translators, helping their stakeholders adapt to a new machine-readable world.
Together, the trio explores:
• Why…
The skinny
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